What is a Social Media Aggregation Tool?

Michelle Post, Ph.D., CSMS

Michelle Post, Ph.D., CSMS

Lessons to Learn

• My Teaching Technique - W.W.H.A.

• What is a Social Media Aggregation Tool (SMAT)?

• Why do you need to understand SMAT?

• How to use a SMAT for your Social Media Management

• Apply - Take Action – Using a SMAT – Hootsuite

• Hootsuite Resources • Social Media Aggregation Tools • Resources • References

My Teaching Technique for Understanding Social Media & You

• What – What is your company, your product(s), your message, your story – Your Brand

• Why – Why are you in business, selling a product, telling a message, sharing your story – Your Purpose

• How – Will you share your purpose, your company, your product, your message, your story – The Strategy

• Apply (Take Action) – Making it all happen through strategy, tactics, and tools (social media) – The Doing

What is a Social Media Aggregation Tool?

• “A social media dashboard to manage and measure your social networks.”

• Data Never Sleeps: http://bit.ly/18g5ift

• Best Times to Post - http://bit.ly/166d0KI

Why do you need to understand and use a Social Media Aggregation Tool?

A social media aggregation tool can,

• Streamline your social media tasks

• Save time • Keep you organized • Increase efficiency • Improve effectiveness • Decrease frustration • Improve social media influence • Check out this Infographic:

http://bit.ly/GOD9Sp

How to use a SMAT for your Social Media Management

Select the SMAT

Add Your SM Apps

Create Your Content

Publish Your Content to Multiple SM Apps

Take Action Step-1: Select a SMAT Example: Hootsuite

Take Action Step-2: Setup Your SMAT (Hootsuite)

1. Create an account 2. Setup Profile 3. Add Social Networks 4. Add Tabs 5. Add Streams

Take Action Step-3: Publish (Hootsuite)

• Create a message • Select the Social

Media Apps • Send Now or • Schedule for Later

Attach Image or file

Scheduling

Add location

Privacy Options

Take Action Step-4: Bulk Schedule (Hootsuite)

• Download the Bulk Message Loader Excel CSV file

• Fill it out, save • Upload • Select Social Media Apps • Publish

Hootsuite Resources

• Hootsuite Resources - http://blog.hootsuite.com/category/resources/

• Hootsuite Strategy - http://blog.hootsuite.com/category/strategy/

• Hootsuite University – http://learn.hootsuite.com/ • Hootsuite Slideshare -

http://www.slideshare.net/hootsuite?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssusersearch

• How to be a Hootsuite Wizard - http://www.slideshare.net/jonesmancilla/hootsuite-26920196?from_search=4

Social Media Aggregation Tools

Free Tools • Hootsuite (F & $) –

https://hootsuite.com/ • Tweetdeck -

http://www.tweetdeck.com/ • Netvibes (F & $) -

http://www.netvibes.com/en • Yoono -

http://www.yoono.com/ • Buffer (F & $) -

http://bufferapp.com/ • RebelMouse -

https://www.rebelmouse.com/

Tools That Cost • Engagor -

https://engagor.com/ • Postano -

http://www.postano.com/ • Argylesocial -

http://argylesocial.com/ • Expion -

http://www.expion.com/ • RavenTools -

http://raventools.com/ • CapZool -

https://www.capzool.com/

RESOURCES: PEOPLE, INFOGRAPHICS, BLOGS AND ARTICLES

Resources: Some People to Follow

• Ian Cleary – Twitter: @IanCleary – Website: http://www.razorsocial.com/

• Nichole Kelly – Twitter: @Nichole_Kelly – Website: http://www.socialmediaexplorer.com/

• Hootsuite – Twitter: @Hootsuite – Website: https://hootsuite.com/

Resources: Infographics

• Infographics – Rock Social Media in 30-minutes a Day:

http://bit.ly/GOD9Sp – Data Never Sleeps: http://bit.ly/18g5ift – Best Times to Post: http://bit.ly/166d0KI – Most Desired Platform for Interactive

Communication: http://bit.ly/GYtSI6 – 25 Awesome Social Media Tools Your Brand

Should be Using: http://bit.ly/GYuXQ9

Resources: Blogs & Articles

• Blogs & Articles – Social Media Aggregators: What & Why:

http://bit.ly/17EX8Jd – Regular use of social media: http://bit.ly/1bSMIhz – Is the Social Media Manager Really Dead? (And Why

You Need Employee Advocates): http://bit.ly/1fyMhcX – 8 Social Media Tools in Beta – Q4 Report:

http://bit.ly/16cDg0w – 21 Social Media Tool and Technology Tips that will

Make your Day: http://bit.ly/166eSTG – 9 Tools to Improve Social Media Productivity:

http://bit.ly/GYw4zv

Resources: Blogs & Articles

• Blogs & Articles – 5 social media tools to kickstart your business:

http://bit.ly/GOEMzv – 50 Top Tools for Social Media Monitoring, Analytics, and

Management: http://bit.ly/19K7b0v – 4 Daily Uses Of Social Media And The Tools To Help:

http://onforb.es/GYyPAI – 10 of the Most Useful New Social Media Tools of 2013 (so

far): http://bit.ly/1btjp0J – 24 Must-Have Social Media Marketing Tools:

http://bit.ly/1hSH0d0 – Top 25 Social Media Management Tools for 2013:

http://bit.ly/1cnb3J6

Resources: Blogs & Articles

• Blogs & Articles – 69 Free Social Media Monitoring Tools [UPDATE

2013]: http://bit.ly/19KaWCV – 10 Effective Tools to Aggregate All Your Social

Media Updates: http://bit.ly/1fyT9qF – 15 lesser-known social media tools from 2012:

http://bit.ly/1gGuMX0 – A Unique Social Media Aggregator: Organize Your

Digital Information with Scruddle: http://bit.ly/17EZgRn

REFERENCES

References

FriendlyConnect. (n.d.). Social media publishing tools [Image file]. Retrieved from http://www.friendlyconnect.com/wp-content/uploads/Social-Media-Publishing-Tools.jpg Social media. (n.d.). [Image file]. Retrieved from http://download3.vmware.com/vmworld/2013/socialmedia.jpg