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GRAYREPORTSDemand for Higher Education Programs
www.GrayAssociates.com
Results through July 2017
617.366.2838 www.GrayAssociates.com 2
GRAY For more information please contact Gray Associates.
Email: [email protected]
Who Is Gray?
Program and Market Evaluation Data
Employment
Placement RatesStudent Demand
Demographics
Wages
Programs Price ProjectsPlace§ Program Evaluation
System
§ Program profiles
§ Program development
§ City targeting
§ Location selection
§ Campus consolidation
§ Price elasticity
§ Price positioning
§ Price optimization
§ Business strategy
§ Strategy implementation
§ Acquisition analysis
§ Complex analytics
Advanced AnalyticsPredictive Models
Geo-Analytics
Clients: Higher Education Institutions and Stakeholders
Competition
Enhanced Crosswalks
617.366.2838 www.GrayAssociates.com 3
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. Age and Degree Level
4. City and Program
2. Job Postings: Electrical and Electronics Engineers
3. Program of the Month: Electrical and Electronics Engineering
4. Summary
617.366.2838 www.GrayAssociates.com 4
GRAY For more information please contact Gray Associates.
Email: [email protected]
Google Search: All Programs
Gray has tracked 5,000 keywords since December 2016.
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National Google SearchesAll Programs and Award Levels 2015 2016 2017
Source: Gray Associates Research, Keyword Search Trends for Largest 200 academic programs.
617.366.2838 www.GrayAssociates.com 5
GRAY For more information please contact Gray Associates.
Email: [email protected]
Google Search: All Programs
Year to date, total searches have risen 15% year-over-year.
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National Google SearchesAll Programs and Award Levels 2015 2016 2017
Source: Gray Associates Research, Keyword Search Trends for Largest 200 academic programs.
617.366.2838 www.GrayAssociates.com 6
GRAY For more information please contact Gray Associates.
Email: [email protected]
Google Search: All Programs
In July, searches rose 9%.
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National Google SearchesAll Programs and Award Levels 2015 2016 2017
Source: Gray Associates Research, Keyword Search Trends for Largest 200 academic programs.
+9%
617.366.2838 www.GrayAssociates.com 7
GRAY For more information please contact Gray Associates.
Email: [email protected]
The Big 5 Programs: July Growth
Searches for three of the Big 5 Programs grew year-over-year.§ Cosmetology performed the best (+27%).
§ Business Administration grew 24%.
§ Registered Nursing grew 8%.
§ Nursing Assistant and Medical Assistant both declined more than 4%.
24%
-6%
27%
8%
-4% -10%
-5%
0%
5%
10%
15%
20%
25%
30%
Business Administration and Management, General
Nursing Assistant/Aide and Patient Care Assistant/Aide
Cosmetology/Cosmetologist, General
Registered Nursing/Registered Nurse
Medical/Clinical Assistant
Five Largest ProgramsYear-over-Year Change in July Searches
2017 YoY % Change
Source: Gray Associates Research, Keyword Search Trends for Largest 200 academic programs.
617.366.2838 www.GrayAssociates.com 8
GRAY For more information please contact Gray Associates.
Email: [email protected]
Google Search: Cost Per Click
In July, the most expensive keywords were for Health Care Management and Psychology.
$28.73
$28.84
$29.88
$30.58
$31.49
$31.54
$32.82
$33.76
$48.96
$50.60
$0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00
Computer and Information Systems Security/Information …
Counselor Education/School Counseling and Guidance …
Marketing/Marketing Management, General
Business Administration and Management, General
Public Administration
Medical Insurance Coding Specialist/Coder
Social Work
Family Practice Nurse/Nursing
Psychology, General
Health/Health Care Administration/Management
National Google SearchWeighted Average Cost Per Click
Source: Gray Associates, Google Search Research.
617.366.2838 www.GrayAssociates.com 9
GRAY For more information please contact Gray Associates.
Email: [email protected]
Google Search: Keywords
In July, the top two keywords were ‘Medical Assistant’ and ‘Masage Therapy’ [SIC].
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000
Electrical Engineering
LPN
Computer Science
Accounting
Cosmetology
CNNN
MBA
RN
Masage Therapy
Medical Assistant
National Google Search Volume by Keyword2017 2016
Source: Gray Associates, Google Search Research.
617.366.2838 www.GrayAssociates.com 10
GRAY For more information please contact Gray Associates.
Email: [email protected]
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National InquiriesAll Programs and Award Levels
2015 2016 2017
Overall Student Inquiries (All Sources)
Similar to June, inquiry volumes dropped 11% in July.
-11% YoY
617.366.2838 www.GrayAssociates.com 11
GRAY For more information please contact Gray Associates.
Email: [email protected]
80
90
100
110
120
130
140
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Q1 2017
Q2 2017
Overall Inquiry Conversion Rates: Trends(Indexed to Q1 2014)
Inquiry to Application: Overall Conversion Rates
In 2017, conversion rates are already well above our 2014 baseline.§ Q2 2017 beat Q2 2014 by 15% and Q2 inquiries will continue to convert.
1. Applications are counted in the month in which the inquiry is received (i.e., an inquiry that is received in January and converts in March is counted as a January inquiry). Typically, the application rate will rise for three months or more after the month in which the inquiries were received.
2. Total includes unknown source type.
+15%
617.366.2838 www.GrayAssociates.com 12
GRAY For more information please contact Gray Associates.
Email: [email protected]
Overall Student Inquiry Conversions (All Sources)
For April inquiries, total conversions decreased 4% year-over-year.§ May 2017 has already reached 2016 with only two months to convert.
§ As they finish maturing, May, June, and July are likely to beat last year.
1. Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received.
05,000
10,00015,00020,00025,00030,00035,00040,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total Inquiry ConversionsAll Programs and Award Levels
2015 2016 2017
-4% YoY
Immature Months1
617.366.2838 www.GrayAssociates.com 13
GRAY For more information please contact Gray Associates.
Email: [email protected]
Conversion Maturity
After maturing for four months, January conversions were still down year-over-year.
§ It took until May for conversions of January Inquiries to beat last year.
-40% -35% -30% -25% -20% -15% -10% -5% 0% 5%
10%
Month 1 January
Month 2 February
Month 3 March
Month 4 April
Month 5 May
Month 6 June
Month 7 July
Conversion of 2017 January InquiriesVersus 2016 January Conversions
January 2016 Baseline (34,103 conversions)
617.366.2838 www.GrayAssociates.com 14
GRAY For more information please contact Gray Associates.
Email: [email protected]
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.752016 $45.11 $45.91 $44.79 $44.85 $42.47 $44.97 $44.39 $44.53 $45.13 $44.77 $44.89 $45.492017 $45.39 $45.30 $45.50 $45.36 $45.51 $45.80 $45.30 $- $- $- $- $-
$30$32$34$36$38$40$42$44$46$48
Average Price per Inquiry for PPIAll Programs and Award Levels
Average Price for Pay-per-Inquiry
Since December, the average price of an External Inquiry has been over $45.§ In July, prices increased 2% year-over year.
§ But, July still tied for the lowest price this year.
Note: PPI means “Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI.
+2%
617.366.2838 www.GrayAssociates.com 15
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiries: 10 Largest Inquiry Budgets
0.0 0.2 0.4 0.6 0.8 1.0
Medical/Clinical Assistant
Business Administration and Management …
Medical Office Assistant/Specialist
Business Administration and Management …
Psychology, General
Medical Insurance Coding Specialist/Coder
Health/Health Care …
Web Page, Digital/Multimedia and …
HVAC Maintenance Technology/Technician
Medical Insurance Specialist/Medical Biller
10 Largest Inquiry Budgets(July 2017)
Among the 10 largest programs, Medical Assisting had the highest spending on inquiries.
Index to Max
617.366.2838 www.GrayAssociates.com 16
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiries: Budget Spending for 10 Largest Programs
-20% -15% -10% -5% 0% 5% 10% 15% 20% 25%
Medical Insurance Coding Specialist/Coder
Psychology, General
Health/Health Care Administration/Management
Business Administration and Management (Assoc-)
Medical Insurance Specialist/Medical Biller
Web Page, Digital/Multimedia and Information …
HVAC Maintenance Technology/Technician
Business Administration and Management (Bach+)
Medical Office Assistant/Specialist
Medical/Clinical Assistant
July 2017 Inquiry Budget Trends10 Programs With the Largest Budgets
§ Spending declined for more than half of the 10 largest programs.
The program with the largest budget, Medical Assisting, decreased 15% YoY in July 2017.
% Change YoY
617.366.2838 www.GrayAssociates.com 17
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. Age and Degree Level
4. City and Program
2. Job Postings: Electrical and Electronics Engineers
3. Program of the Month: Electrical and Electronics Engineering
4. Summary
617.366.2838 www.GrayAssociates.com 18
GRAY For more information please contact Gray Associates.
Email: [email protected]
Inquiries for Online Programs
Education Industry Inquiries: YOY Percent ChangeInquiries for online programs shrank 11% year-over-year in July.§ This was the first decrease in 2017.
§ July 2016 was a tough month to beat–it jumped 16% higher than July 2015.
§ July was still slightly higher than June.
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for Online ProgramsAll Programs and Award Levels
2015 2016 2017-11% YoY
617.366.2838 www.GrayAssociates.com 19
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiry Conversions for Online Programs
Conversions for online higher education programs increased 63% in April.§ This is the ninth consecutive increase in conversions.
§ May and June have already grown more than 63% compared to last year.
02,0004,0006,0008,000
10,00012,00014,00016,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiry Conversions for Online ProgramsAll Programs and Award Levels
2015 2016 2017
1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
+63% YoY
Immature Months1
617.366.2838 www.GrayAssociates.com 20
GRAY For more information please contact Gray Associates.
Email: [email protected]
Inquiries for On-Campus Programs
In 2017, inquiries for on-campus academic programs have continued their decline.
§ In July, inquiries for on-campus programs dropped 11% year-over-year.
2012
050,000
100,000150,000200,000250,000300,000350,000400,000450,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for On-Campus ProgramsAll Programs and Award Levels
2015 2016 2017
-11% YoY1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January
conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
617.366.2838 www.GrayAssociates.com 21
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiry Conversions for On-Campus Programs
Conversions for on-campus programs fell 20% year-over-year in April.§ This marks the eighth consecutive month of declining conversions.
§ The three immature months have a lot of ground to make up.
02,0004,0006,0008,000
10,00012,00014,00016,00018,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiry Conversions for On-Campus ProgramsAll Programs and Award Levels
2015 2016 2017
-20% YOY1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January
conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
Immature Months1
617.366.2838 www.GrayAssociates.com 22
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. Age and Degree Level
4. City and Program
2. Job Postings: Electrical and Electronics Engineers
3. Program of the Month: Electrical and Electronics Engineering
4. Summary
617.366.2838 www.GrayAssociates.com 23
GRAY For more information please contact Gray Associates.
Email: [email protected]
Inquiry Volumes by Degree – Year-Over-Year Change
This month, Bachelor’s degrees were the fastest-growing degree level.§ All other degree levels were flat or down year-over-year.
-16%
-7%
-3%
0%
6%
-20% -15% -10% -5% 0% 5% 10%
Master's degree
Undergraduate certificate
Doctoral degree
Associate's degree
Bachelor's degree
Change in InquiriesJuly 2017 YoY
617.366.2838 www.GrayAssociates.com 24
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. Age and Degree Level
4. City and Program
2. Job Postings: Electrical and Electronics Engineers
3. Program of the Month: Electrical and Electronics Engineering
4. Summary
617.366.2838 www.GrayAssociates.com 25
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiries: The Big 5 Cities
All of The Big 5 Cities fell year-over-year.
-25% -19%
-38%
-31%
-6% -6% -8%
-18%
-26%
-50%
-40%
-30%
-20%
-10%
0%
10%
Atlanta, GA New York, NY Los Angeles, CA Philadelphia, PA Chicago, IL
Five Cities With Most Inquiries Since January 2012Year-over-Year Change in July Inquiries
2016 YoY % Change 2017 YoY % Change
Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
617.366.2838 www.GrayAssociates.com 26
GRAY For more information please contact Gray Associates.
Email: [email protected]
The Big 5 Programs: July Growth
For the first time in over a year, we saw some growth in the Big 5 Programs.§ Business Admin (Associate’s) and Criminal Justice grew in July.
§ Medical Assistant and Bachelor’s in Business Admin were down 9%.
§ Registered Nursing was down 14%.
12%
4%
-9% -9%
-14% -20%
-15%
-10%
-5%
0%
5%
10%
15%
Business Admin: Associate's
Criminal Justice Medical Assistant Business Admin: Bachelor's +
Registered Nursing
Five Largest Programs Since January 2012Year-over-Year Change in July Inquiries
2017 YoY % Change
617.366.2838 www.GrayAssociates.com 27
GRAY For more information please contact Gray Associates.
Email: [email protected]
-70% -62% -61%
-39% -37%
-100%
-50%
0%
Electrical and Comm. Tech.
Curriculum and Instr. Accounting and Business/Management
Animation, Interactive Technology, Video
Graphics and Special Effects
Management Information Systems, General
The Slow 5 ProgramsYear-over-Year Change in July Inquiries
2017 YoY % Change
The Slow 5 Programs: The Higher Education Programs with the Slowest Inquiry Growth
All five of the slowest-growing programs1 shrank more than 30%.§ Electrical Comm. Engineering Tech. and Curriculum and Instruction repeated on the Slow 5 Programs.
1. Includes the 75 programs with the highest volume since January 2012.
617.366.2838 www.GrayAssociates.com 28
GRAY For more information please contact Gray Associates.
Email: [email protected]
134%
103% 102%84%
56%
0%
50%
100%
150%
Motorcycle Maintenance and
Repair
Electrician Electronics Engineering
Human Services, General
Accounting and Finance
The Fast 5 ProgramsYear-over-Year Change in July Inquiries
2017 YoY % Change
The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth
All five of the fastest-growing programs1 grew more than 50%.§ A new program to the list, Motorcycle Maintenance grew the fastest.
§ The next two, both new programs in the Fast 5, are Electrician and Electrical Engineering.
§ Human Services, last month’s fastest growing, grew 84%.
§ Accounting and Finance finished 5th, growing 56%.
1. Includes the 75 programs with the highest volume since January 2012.
617.366.2838 www.GrayAssociates.com 29
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. Age and Degree Level
4. City and Program
2. Job Postings: Electrical and Electronics Engineers
3. Program of the Month: Electrical and Electronics Engineering
4. Summary
617.366.2838 www.GrayAssociates.com 30
GRAY For more information please contact Gray Associates.
Email: [email protected]
Job Postings: Annual Job Postings
After a decline in 2016, Electrical and Electronics Engineers is likely to rise this year.
78,009 76,08670,256
107,514
91,338
54,852
0
20,000
40,000
60,000
80,000
100,000
120,000
2012 2013 2014 2015 2016 2017 YTD
Job Postings
Job PostingsElectrical and Electronics Engineers
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. August 1, 2016-July 31, 2017SOCs: Electrical Engineers (17-2071) and Electronics Engineers, Except Computers (17-2072) were used in this analysis.
617.366.2838 www.GrayAssociates.com 31
GRAY For more information please contact Gray Associates.
Email: [email protected]
Job Postings: Salary for Electrical and Electronics Engineers
Salaries are typically above $75,000 for Electrical and Electronics Engineers.
520
452
2,331
8,825
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000
Less than $35,000
$35,000 to $49,999
$50,000 to $74,999
More than $75,000
Salary Distribution (Advertised)
§ The mean salary is $89,000.
§ The median salary is $88,000.
Note: Most job postings do not include salary data.
Number of Postings Citing the Salary Level
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. August 1, 2016-July 31, 2017SOCs: Electrical Engineers (17-2071) and Electronics Engineers, Except Computers (17-2072) were used in this analysis.
617.366.2838 www.GrayAssociates.com 32
GRAY For more information please contact Gray Associates.
Email: [email protected]
Job Postings: Education (Minimum Advertised)
Among job postings that specify education, 95% of Electrical and Electronics Engineers job postings cite a Bachelor’s degree.
0%
0%
95%
4%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
High school or vocational training
Associate's degree
Bachelor's degree
Master's degree
Doctoral degree
Most Frequently Cited Education (Minimum Advertised)
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. August 1, 2016-July 31, 2017SOCs: Electrical Engineers (17-2071) and Electronics Engineers, Except Computers (17-2072) were used in this analysis.
617.366.2838 www.GrayAssociates.com 33
GRAY For more information please contact Gray Associates.
Email: [email protected]
Job Postings: Job Titles
Electrical Engineer is the most common title in this field.
Job Titles Count % to TotalElectricalEngineer 25,610 30.24%SeniorElectricalEngineer 5,088 6.01%ControlsEngineer 4,384 5.18%RFEngineer 3,392 4.01%ElectronicsEngineer 3,288 3.88%ElectricalDesignEngineer 1,852 2.19%ElectricalProjectEngineer 803 0.95%InstrumentationEngineer 778 0.92%SystemsEngineer 749 0.88%Engineer 596 0.70%
Total 84,693
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. August 1, 2016-July 31, 2017SOCs: Electrical Engineers (17-2071) and Electronics Engineers, Except Computers (17-2072) were used in this analysis.
617.366.2838 www.GrayAssociates.com 34
GRAY For more information please contact Gray Associates.
Email: [email protected]
Job Postings: Skill Clusters
Postings for Electrical and Electronics Engineers require a variety of engineering skills.§ Microsoft Office and Project Management tied for second.
16%
16%
22%
23%
24%
25%
25%
26%
26%
70%
0% 20% 40% 60% 80% 100%
Finance: Budget Management
Engineering: Engineering Software
Architecture and Construction: Electrical Construction
IT System Design and Implementation
Engineering: Drafting and Engineering Design
Engineering: Engineering Activities
Maint., Repair, and Install.: Basic Electrical Systems
Business: Project Management
Microsoft Office and Productivity Tools
Engineering: Electrical and Computer Engineering
Most Frequently-Cited Skill Clusters in Job Postings
OtherEngineering
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. August 1, 2016-July 31, 2017SOCs: Electrical Engineers (17-2071) and Electronics Engineers, Except Computers (17-2072) were used in this analysis.
617.366.2838 www.GrayAssociates.com 35
GRAY For more information please contact Gray Associates.
Email: [email protected]
Job Postings: Employers for Electrical and Electronics Engineers
Raytheon is the largest employer, but only accounts for 1.7% of postings.
871
793
776
624
573
556
539
538
481
407
0 100 200 300 400 500 600 700 800 900 1,000
Raytheon
Lockheed Martin Corporation
Northrop Grumman
General Electric Company
General Motors
AECOM Technology Corporation
BAE Systems
General Dynamics
Intel Corporation
Apple Inc.
Electrical and Electronics EngineersJob Postings by Employer
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. August 1, 2016-July 31, 2017SOCs: Electrical Engineers (17-2071) and Electronics Engineers, Except Computers (17-2072) were used in this analysis.
617.366.2838 www.GrayAssociates.com 36
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. Age and Degree Level
4. City and Program
2. Job Postings: Electrical and Electronics Engineers
3. Program of the Month: Electrical and Electronics Engineering
4. Summary
617.366.2838 www.GrayAssociates.com 37
GRAY For more information please contact Gray Associates.
Email: [email protected]
National Program Rank
Nationally, using a demand-only scoring system, Electrical Engineering scored third-highest.
617.366.2838 www.GrayAssociates.com 38
GRAY For more information please contact Gray Associates.
Email: [email protected]
Program Scorecard: Student Demand
Volume and growth in demand drove the high score for Electrical Engineering.
617.366.2838 www.GrayAssociates.com 39
GRAY For more information please contact Gray Associates.
Email: [email protected]
Program Scorecard
617.366.2838 www.GrayAssociates.com 40
GRAY For more information please contact Gray Associates.
Email: [email protected]
Market Ranking
New York, New Jersey and Pennsylvania score the highest for Electrical/Electronics Engineering.
617.366.2838 www.GrayAssociates.com 41
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. Age and Degree Level
4. City and Program
2. Job Postings: Electrical and Electronics Engineers
3. Program of the Month: Electrical and Electronics Engineering
4. Summary
617.366.2838 www.GrayAssociates.com 42
GRAY For more information please contact Gray Associates.
Email: [email protected]
Key Demand Trends and Observations
§ Overall inquiry volumes declined 11%.
─ On-campus continued to decline.
─ Inquiries for online programs took a rare hit this month, also down 11%.
§ Conversions of April inquiries fell 4% year-over-year.
§ However, conversions of online inquiries leapt 63%.
§ Two of the Big 5 programs grew year-over-year in July.
§ July’s Program of the Month had strong student and employer demand.
─ Electrical and Electronics Engineering scores well using our student demand data and all three sources of data indicate growth.
─ Job postings data is strong, with many well-known employers and a median advertised salary of $89,000.
617.366.2838 www.GrayAssociates.com 43
GRAY For more information please contact Gray Associates.
Email: [email protected]
Questions and Contacts
Please feel free to contact:Bob Atkins
CEOGray Associates, Inc.
[email protected]@Gray_Associates
617.366.2836
617.366.2838 www.GrayAssociates.com 44
GRAY For more information please contact Gray Associates.
Email: [email protected]
Upcoming Gray Associates’ Webcast
Please join us next month!
September Webcast(August Results)
Thursday, September 21st at 2:00 PM EDT