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Wear It! CampaignNational Safe Boating Council
@BoatingCampaign #wearit Facebook.com/SafeBoatCampaign
National Safe Boating Council• The NSBC is a national non-profit, created in 1958, whose mission is to promote safer boating through education, outreach, and training
• The NSBC created and manages Wear It!, funded through a grant administered by the U.S. Coast Guard
• Visit www.safeboatingcouncil.org for more information
Creating a Safety Culture
Wear It! Resources
• Graphics, logos, print, Public Service Announcements, etc.
• Available at www.safeboatingcampaign.com
Wear It! Resources• Shaw Grigsby, host of ‘One More Cast’ and Bassmaster Elite Series Angler, is this 2016 spokesperson for Wear It!
• Award-Winning PSA, “Silly Humans”
Delivering the Message
National Safe Boating Week• The “kick-off” to the boating season; focus on the Wear It! campaign message
• Each year, the President of the United States signs a Presidential Proclamation recognizing National Safe Boating Week
• National Safe Boating Week 2017: May 20 – 26
Wear Your Life Jacket To Work Day• Show how easy it is to Wear It!, even while at work
• May 20, 2106: 214 Submissions!
@readysetwearit #rswi2017
Ready, Set, Wear It!Life Jacket World Record Day
Wear It! Free Resources
• 395 Orders• 116,073 Free Resources Shipped
Safe Summer Giveaway Contest
Grassroots Outreach Program
• Annual initiative to promote life jacket wear
• 20 organizations selected
Total Reach: Grassroots
Grassroots Accomplishments
• “First and foremost, THANK YOU! We are so grateful for this life jacket. As a family who likes to canoe & fish, we are now able to share our love of the water with our granddaughter at an early age.”
• Learn to Fish Day, Hustisford, WI
Questions?
Diane Corish, Communications
(703) 361-4294
facebook.com/safeboatcampaign @BoatingCampaign