M a r k V a n d a e l – C r e A r r a n g e u r – A n t w e r p e n

Capitalising on Complexity - IBM - 2010

Charles Darwin

Press =

Environment

4P-MODEL Mel Rodes

Person Process Product

RELATIONS

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CREATIVE LEADERS

CULTURE AND CLIMATE

underlying convictions, values, traditions, history

collective conduct patterns, habits that we experience

CREATIVE CLIMATE •  Challenge & involvement

proud, devotion, responsible •  Freedom

space, examine new ways of working •  Idea support

listen, help, build •  Trust & openness

safe environment, talk, share •  Dynamism & liveliness

the place to be, sparkling

Ekval / Firestien

CREATIVE CLIMATE •  Playfulness & humor

have fun, laugh •  Debates

discuss ! improve •  Conflicts

no gossip, solve problems quickly •  Risk taking

mistakes are OK •  Idea time

develop new initiatieves

Ekval / Firestien

DO’S & DON’TS •  challenge employees and reward

•  different levels: individual, team, overall

•  eliminate everything without added value

•  think in terms of savings, but …

•  not everything can be quantfied !

•  use a transparent follow up system

•  continuous process and communication

BE DIFFERENT !

Mark Vandael CreArrangeur

@ COCD

experts on creativity since 1977

+32 475 45 38 27

www.cocd.org mark@cocd.org