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Social Media & Facebook April 16, 2013Kathy McCullough-TestaKMT Consultants, Inc.www. kmtconsultants.com

?How

Are You

Social

Social

the communication

medium of choice

Social networking is nowmore popular

than email

A new member joinsLinkedIn

every second

If Facebook were a country,it would be the

3rd largest

Media

eReaders have surpassedtraditional book sales

The second largestonline search engine is

YouTube

SocialMediaMatures

Maybe it’s not so bad. How can I use it?

What good is that?

Oh no! How can I control it?

Social NetworksEmpower the People

Social Media Devices

Twitter = What’s happening?

Facebook = What’s on your mind?

FourSquare= Where am I? Pinterest = What do I like?

YouTube = What I'm watching. LinkedIn = What’s

in it for me? Myspace = zzzzz

Brian Solis“Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.”

Average Time Visitors Spend on Social Media Sites

Per Month

6.75 H

1.5 H 1.5 H

21 MIN

17 MINSource:http://mashable.com/2012/11/28/social-media-time/

Who

Is Using Social

Media?

Senior social media use accounted for the steepest increase in all age groups from 1% in 2006 to 34% today.

Looking across generations, here are some interesting observations:• The average user of a social networking site has more

close ties and is half as likely to be socially isolated as the average American.

• Facebook users are much more politically engaged than most people.

• Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites.

• Half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.

INTERESTING FACTS – Source: http://seniorplanet.org/seniors-on-facebook/

Looking across generations, here are some interesting observations:• 46% of adult internet users post original photos or videos

online that they themselves have created. The Pew study calls them creators.

• 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. They’re called curators.

• 40% of Facebook users in the Pew sample made a friend request; 63% received at least one request.

• 15% of Facebook users update their own status.• 26% “Like” another user’s content.

INTERESTING FACTS – Source: http://seniorplanet.org/seniors-on-facebook/

WhoIs Using

Social Media?

Source: http://www.mediabistro.com/alltwitter/100-social-media-stats_b33696

• What do I want to use it for?• How do I want to present myself?• What privacy settings do I want or need to use?• Who should I be “friends” with? • What does the term “friend” really mean?• What should I share? • “If you wouldn’t say it to someone in person, then

don’t put it online.”• Delete, block, unfriend if necessary!• Start small.• Be positive.• It is all about choice.• Don’t be afraid, you can’t break it!

FACEBOOK – To Think About

• How would you like to be found?• Who can see my stuff? • Who can look me up?

• Privacy Settings and Tools:• https://www.facebook.com/settings/?

tab=privacy&privacy_source=privacy_lite• Activity log.• Clean up your page, posts, photos.• Timeline and Tagging.• Blocking.

Source: The New York TimesProtecting Your Privacy on the New Facebook; Somini Sengupta; http://www.nytimes.com/2013/02/07/technology/personaltech/protecting-your-privacy-on-the-new-facebook.html?_r=2&

FACEBOOK PRIVACY

• Facebook Help: https://www.facebook.com/help/

• What do you want the world to know about you?• About me. Who can and can’t see this.

• Do you mind being tracked by advertisers?• You can hide some ads and the ticker.• Browser extensions to block “trackers”.

• Who do you want to “Friend”?• What do I want “Friends” to see?• Can I block someone? Yes• Can I block a specific post? Yes• Can I block app requests? Yes• Can I unfriend without them knowing? No

FACEBOOK PRIVACY

• How do I want to be notified?https://www.facebook.com/help/notifications

• Creating lists.https://www.facebook.com/help/135312293276793/https://www.facebook.com/help/190416214359937

• How do I create a new list to organize my friends? • To create a new custom list: Go to the timeline of a friend

you want to add to a new list.• On their cover photo, click Friends in the lower-right

corner (or do on the left of your main page).• Click Add to another list... from the menu that appears.• Scroll down and click + New List.• Type in a name for the new list and hit enter/return.• The new list will now be an option to add friends to lists.

FACEBOOK PRIVACY

• How do others see me?https://www.facebook.com/help/288066747875915/?q=how%20do%20others%20see%20me&sid=0Nc7PuORWjpCtsABU

• Can I see what my timeline looks like to others?• You can see what your timeline looks like to other people

by using the View As tool. Go to your timeline and click   (on the right, below your cover photo).

• Click View As... from the dropdown menu.• You’ll see what your profile looks like to the public. • To preview how your profile appears to a specific person,

like a friend or coworker, type their name into the open field and press enter.

• Posts and photos you’ve hidden on your timeline are still visible to the audience they're shared with other places on Facebook, like in News Feed and search.

FACEBOOK PRIVACY

• How do protect my identity?• My account is hacked.

• Report.• Change password immediately.

• Someone else is using my name.• Duplicate names are allowed.• If using your identity, report.

• My friend’s account is sending “spammy” links.• Report the spam.• Let your friend know.• Do NOT open the links.

FACEBOOK PRIVACY

Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

https://www.facebook.com/help/162866443847527/

Examples:• Outer Banks Entrepreneurs https://www.facebook.com/groups/366877206670549/

• Outer Banks Stress Free Yard Sale https://www.facebook.com/groups/226753340702821/

• OBX Silver Riders https://www.facebook.com/groups/OBXSilverRiders/

Privacy: Groups can be open, closed, and secret. In secret and closed groups, posts are only visible to group members.

FACEBOOK PRIVACY– Using Groups

Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.

Communication: In groups, members receive notifications by default when any member posts in the group. This CAN be turned off! Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite members who are friends to group events.

FACEBOOK PRIVACY– Using Groups

“We don’t have a choice on whether

we DO social media,

the question is: how well we do

it.”

Erik Qualman“Socialnomics: How Social Media Transforms the Way We Live…”

KMT Consultants, Inc.www.kmtconsultants.com

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Pinterest, Instagram, & Flickr: kmtthebrandPhone: (866) 619-2823

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