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Youtoo Nonprofit Workshop:
Haiti, Chile & Social MediaBy Kevin Lockett
N
Engage, Engage, Engage
Gaining Donors using TNT
Be Your Own Media Outlet
Social Media is a Two Way Street
Share Comments @ #youtoohaiti
Gaining Donors With TNT (Text N Twitter)
Wyclef Jean Twitter Channel"Please text 'Yéle' to 501501 to donate $5 to Yéle Haiti. Your money will help with relief efforts. They need our help."
Check This Out.... The Red Cross raised $400,00 in Text Donations after Hurricane Katrina. They raised $200,000 after the Asian Tsuanami.
Why Text Donations Are Successful• No credit card or a computer• The process of entering a 4-5 digit code with a
single text word is very simple and fast• Much like a download the charge shows up on
your bill• Brings in new demographic of donors who usually
are not contacted (i.e., Gen Y, Gen X, Minorities)
Downside Of Text Donations
1.) Scams2.) People can give more 3.) Donations restricted to $5 or $10 donations Solution: Give mobile users ability to text their own amount.
Examples:
501100 = $100501250 = $250501500 = $500501999 = $999
Be Your Own Media Outlet"Tell Your Own Story"
Chile Earthquake Club Video(Citizen Journalism)
Connecting with Skype & Ustream
Create Twitter Group Lists
Google People Finder
Social Media is A Two Way Street
Who is This 2010 Social Media Leader?
BrownBrigade on Ninghttp://brownbrigade.ning.com/
Thanks to social media, Scott Brown's name recogntion zoomed to 95% by Jan. 2010, up from 51% on November
12 2009 ---Time Magazine
Scott Brown's Social Media Edge Over Martha Coakley • A 10:1 advantage in Web traffic • A 10:1 advantage in YouTube video
viewership • A 3:1 advantage in Twitter followers • A 4:1 advantage in Facebook followers
Free Websites
NingWeebly
YolaMoonfruit
Wordpress Facebook
Wix (Flash Video)
Engage, Engage, Engage There are over 400 million Facebook members worldwide (100 Million in the U.S) Linkedin has over 60 million members Twitter has 75million users (15m are active) 64% of Twitter’s users are aged 35 or older. The average Twitter user is 39 years old. Fastest Rising Facebook User Women Over 55 African Americans are 70 percent more likely to access the Internet via a wireless handheld Do You Need To Be More Active?
Check This Out
Rememeber... Use TNT (Text and Twitter to Gain Mobile Donors) Take The Lead And Be Your Own Media Outlet Engage, Engage, Engage: Social Media is a Two Way Street Kevin Lockett #Youtoohaiti [email protected] www.lockettmedia.moonfruit.com www.twitter.com/kevinlockett
Final Thought"Thanks to the internet, there are now new global networks that are multi-stakeholder and that are beginning to address global problems in new ways," ....These individuals now, at their fingertips, have a powerful tool for finding out what's going on, for organizing a collective response to something and for participating in solving problems." --David Tapscott
