- 1. Rachel Burkholder, Communications Director National Safe
Boating Council
2. 2009 USCG Accident Statistics:2009 USCG Accident Statistics:
Key FindingsKey Findings Deaths: 736 vs. 709 (in 2008) = 3.81%
increase Drownings: 543 vs. 510 (in 2008) = 6.5% increase
Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease Injuries:
3,358 vs. 3,331 (in 2008) = 0.81% increase Almost three-fourths of
all fatal boating accident victims drowned, and of those,
eighty-four (84) percent were not reported as wearing a life
jacket. 3. National Campaign: OverviewNational Campaign: Overview
2009: 17 states without Wear It! 2010: ALL 50 STATES ARE USING WEAR
IT! 4. National Campaign: OverviewNational Campaign: Overview
National Safe Boating Week: May 22 28, 2010 Events were held all
over the country during NSBW, throughout the summer Events could be
posted on our web site under Events Wear It Florida: Life Jackets
for Life Tour May 23 27, 2010: started in Jacksonville, ended in
West Palm/Riveria Beach First year for this other states in the
future? 5. National Campaign: OverviewNational Campaign: Overview
Social Marketing Efforts: Facebook NSBC: 297 Fans Campaign: 590
Fans Twitter NSBC: 499 followers Campaign: 991 Followers YouTube
Vimeo MySpace Wikipedia 6. National Campaign: OverviewNational
Campaign: Overview Media Efforts: Press Releases In first 24 hours,
69 online news outlets published the release, representing more
than 27.5 million impressions (potential viewers). E-Newsletter
Blasts Sent to over 22,000 recipients. More than 5,000 recipients
opened the email, representing a click rate of 3.4% (more than
average). Overall, the email drove more than 1,300 unique visitors
to the North American Safe Boating Campaign Campaign Outreach
Materials: Magnetic Postcard Talking Points Campaign Mailer
Lenticular Postcard / Poster 7. National Campaign:
TraditionalNational Campaign: Traditional OutreachOutreach 2010
Public Service Announcement 8. National Campaign:
NontraditionalNational Campaign: Nontraditional OutreachOutreach
The Life Jacket Safety Dance uses Facebook Connect to customize
your own video The entire promotion for this project has been viral
9. National Campaign: ContestsNational Campaign: Contests Be a
Survivor: Wear It! Contest National Safe Boating Council put
together prize package including inflatable life jacket Contest ran
from May 22 September 6, 2010 Float Yourself Float-O Contest
www.FloatYourself.com 10. Be a Survivor: Wear It!Be a Survivor:
Wear It! 8/4/2010: Lake Mohave, NV 9/4/2010: Off the coast of LA
11. Be a Survivor: Wear It!Be a Survivor: Wear It! 12. Wear It!
Targeted CampaignsWear It! Targeted Campaigns Wear It Tennessee!
3rd year Wear It Michigan! 2nd year Wear It New York! 8th in
drownings in 2008 9th in accidents in 2008 Focus on experiential
marketing, educating and promoting (inflatable) life jackets 13.
Inflatable Life Jacket World Record EventInflatable Life Jacket
World Record Event Inflatable Life Jacket World Record Day Held on
Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT 1,154 participants
Goal: Promote life jacket wear, specifically inflatable life
jackets, and general boating safety www.ReadySetInflate.com
User-friendly format for Event Organizers/Media/Educational
Component: Join an Event/Organize an Event Media Section
Videos/Photo Galleries RESOURCES for Event Organizers 14.
Inflatable Life Jacket Education KitInflatable Life Jacket
Education Kit Kit is intended to educate about inflatable life
jackets Kit Includes: Flip Chart 1 Suspender inflatable life jacket
and 1 belt-pack inflatable life jacket and extra cylinders for demo
Educational DVD/Sample PSAs Additional supporting materials
(posters, reading materials, etc.) The Kit is available for
purchase from the NSBC for $225 (including shipping and handling)
15. North AmericanNorth American Safe Boating Campaign SupportSafe
Boating Campaign Support Free Resources, including brochures,
posters, and stickers are available for your campaign efforts The
NSBC offers an array of paid resources for your Wear It! campaign
16. National Safe Boating Council Rachel Burkholder, Communications
Director [email protected] www.SafeBoatingCouncil.org
/ www.SafeBoatingCampaign.com
