Report to MCNNovember 2009

Douglas HegleyThe Metropolitan Museum of Art

• American Association of Museums (AAM)http://www.aam-us.org/

• Founded 1906• Membership across entire scope of museums that includes more than:

– 15,000 individual museum professionals and volunteers– 3,000 institutions– 300 corporate members.

• Helps to develop standards and best practices, gather and share knowledge, and provide advocacy for the entire museum community

• Every type of museum is represented including art, history, science, military and maritime, and youth museums, as well as aquariums, zoos, botanical gardens, arboretums, historic sites, and science and technology centers.

2009 Annual Meeting Theme: “The Museum Experiment”

“Museums are unfinished, ever-changing. We continue to learn along with our visitors, our communities and society. Museums are a grand and continuous experiment in educating, engaging and inspiring people of every age and background”

“ …Experimentation, innovation, and risk-taking” help museums to remain “ … relevant, responsive and real.”

spark

Annual Meeting

• Brings together thousands of museum professionals and colleagues for:– Informative sessions– Networking opportunities– Inspiring keynote and “thought leader” speakers– A massive vendor expo– Numerous committee and business meetings– A popular “Career Café”

Annual Meeting Sessions

• Hundreds of sessions with topic that range across the spectrum of museum interests– from construction projects and institutional

administration– through technology and innovation– including exhibition design and collections care– to new challenges – and much more

Annual Meeting Attendees

• AAM Members and Annual Meeting attendees span the range of museum occupations: – directors, curators, registrars, educators, exhibit

designers, public relations officers, development officers, security managers, trustees and volunteers

• Over 6,000 people attended the 2009 Annual Meeting in Philadelphia– From all levels of experience, all age groups, all

interests

Annual Meeting Tracks

• Sessions identified by themes, including:• Administration• CEO/Director• Collections Stewardship• Emerging Museum Professional• Board Trustee• Diversity• Technology• Small Museums

• Attendees are welcome to go to any presentation that suits them

Annual Meeting Highlights

• Inspiring presentations, including Ford Bell President of AAM

• AAM “Book Club” session, featuring in-depth panel discussion with the authors

• Dialogues (both in-session and during networking events) about social networking technologies and their use and implications for museums

• Imaginative and unusually-formatted presentations

Museo-Jeopardy: Are you Smarter than a Museum Technologist?

• Using familiar game show format to explore new directions in museum-relevant technology

• Session themes:– “Learning with laughter”– Social media tools & how to make them effective.– Particular questions about how to facilitate the

relationship between IT and PR within an organization.

• Session Chair: Douglas Hegley• Panelists: Nik Honeysett, Nancy Proctor, John Gordy

MUSE Awards

• Created by the Media and Technology SPC– 20th anniversary– 62 judges, 250 applicants, 47 winners

2009 MUSE Awards at MAT SPC

2009 MUSE Awards• Categories and Gold Medal winners:

– Audio and Visual Tours: GOLD MauerGuide/Berlin Wall Guide (Antenna Audio)– Community: GOLD Total Solar Eclipse: Live from China (The Exploratorium)– Games: GOLD Waltee’s Quest: The Case of the Lost Art (The Walters Art Museum)– Interactive Kiosks: GOLD Grammy Museum Interactives– Interpretive Interactive Installations: GOLD Green Community Interactives (Nat’l Bldg

Mus.)– Multimedia Installations: GOLD Patriots Hall of Fame Pylons (The Hall at Patriot Place)– Online Presence: GOLD ArtBabble (Indianapolis Museum of Art)– Podcasts: GOLD General Collection Podcasts for George Eastman House– Public Relations & Development: GOLD Road Trip: The Giant Artichoke (San Jose Mus. Of

Art)– Teaching and Outreach: GOLD Flashpoint: 1908-2008, Springfield Illinois Race Riot

(Abraham Lincoln Presidential Library and Museum)– Video: GOLD Fritz Scholder: Indian/Not Indian (Smithsonian National Museum of the

American Indian)– Jim Blackaby Ingenuity Award: Flashpoint: 1908-2008, Springfield Illinois Race Riot

NMC Horizon Report for Museums

• New Media Consortium• Final publication still in process, early info release:

– 1 year– Collection Management Systems, Digital Asset Management Systems, Content

Management Systems– Mobile Devices

– 2-3 years– Geolocation– Alternative Interaction Devices

– 4-5 years– Open Content / Open Educational Resources– Multi-language Capabilities

– http://horizon.nmc.org/museum/Main_Page

Annual Meeting Suggestions

• Post-meeting summary and report– Published online– Indexed and searchable

Annual Meeting Backchannel

• Blog• Twitter• Discussion Forum • Website

Annual Meeting Value

• Comprehensive• Overwhelming?

• To make it valuable, you must seize the day

Standing Professional Committees

• 13 SPCs represent specific disciplines within the museum community

• Including:– EdCom: Committee on Education– MAT: Media and Technology– PRAM: PR and Marketing– And more …

– SPCs offer an excellent way to get involved, learn more, share knowledge, drive innovation• SPCs endorse sessions at Annual Meeting

2010 AAM Annual Meeting

Theme: Museums without Borders

http://www.aam-us.org/am10/