In what ways dose your media product use, develop or challenge forms and conventions of real media products?
Text of 1.In what ways dose your media product use, develop or challenge forms and conventions of real media...
By Naideene McHugh
BBFC audience certificate My Horror trailer starts of with the BBFC audience certificate which is usually positioned at the beginning of real horror film trailers. My reason for positioning the audience certificate at the beginning of the trailer so that my product would conform to the conventions of real horror trailers. Real film trailers usually begin with the audience certificate. The audience certificates purpose is to alert the audience of the rating of the preview. Mines being rated a 15- warns the audience of the offensive content not suitable for those under the age of 15. I did however change the format of my audience certificate due to my target audience. Seeing as my horror film is a British film It would have had to be rated by the BBFC rather than the MPAA which is theAmerican equivalent to the British classification system.There fore it made sense to put the BBFCs audience certificate instead of the usual green MPAA certificate. I further personalised the certificate on Photoshop to insert my film trailer s title Manifest so that my trailer looked professional.
In the first shots of my trailer I conformed to the conventions of a real horror trailer by setting the scene with a series of establishing shots.To reveal the location of the horror and to also conform to the symbolic conventions of horror trailers uses of buildings to create enigmas as well as connote the stereotypical haunted house scenario. Having this in mind enabled me to create mystery, and a dark sinister tone to my trailer. I also used a white/cream house with low key lighting to hint the possibility of disequilibrium in the trailer.The fade dissolve edit was also used to connote the supernatural presence within the film also to conform to genre specific conventions of my horror trailers sub genre; which is a psychological/supernatural thriller. Like in real horror trailers the first shots are vital building blocks for setting the tone and atmosphere of the trailer and needs to grip the audiences attention.
Similarly to orphans trailer opening I have used a voice over to start of the narrative in order to guide the audience to the relevance of the house and hint that the next scene will be inside the house. I think this dream will come true merges the ghostly pale establishing shot of the house with the dream of the myths and the manifestation to instantly hint one of the main features in the narrative which is a common feature of horror film trailers including sinister. In sinister the voice over is of a conversation which relates to the house and also focalises the audiences attention to the importance of the house. Just like sinister and orphan, I have incorporated this feature into my own trailer to conform to the conventions of horror as well aw creating an early enigma which orientates my audiences view of my narrative.
occult Another aspect of my trailer which conforms to the conventions of a real horror trailer, is the position of the production company logo. I chose to position my company logo after a semi-climatic point in my trailer, by position it after the hint to the disequilibrium within my trailer helps to grip the audience.The break in the tension will excite the audience to watch the footage after the logo as well as creating a crescendo introducing the production company to the audience, which acts as a form of credit.This technique is also used in the teaser trailer for the horror film Occult which is very similar to manifest in terms of genre and the way in which shots are ordered. I challenged this convention through the edits I included changed the format to suite the dark evil tone of my trailer by adding a filter on the shot of the logo. Making it slowly emerge from the dark. I reduced the contrast and brightness to conform to the dark visual effects of horror. Just as how in orphan the studio logo is stylised to match the film, I also imitated this. As it isnt a common feature. Therefore my trailer will have a unique selling point.
The use of graphics and typography was also used to conform to the conventions of real horror film. Styles the graphics on my film trailer title are reflective of my trailers tone and the plot of the film. It also foreshadows the characteristics of the manifestation of the young victims within trailer. I tried to imitate this feature from the horror trailer Jessica bell. The white/cream to connote the good vs evil which is represented by the mouldy green. I also used this in my trailer typography .The white bold font of the manifest also represents the pure souls of the victims being overpowered by he manifestation. The evil is represented by the graphics (the fire ) and the darkness surrounding the title and the scratches on the letters.
Another convention of horror which I conformed to was the, usual accolades which are present in real horror trailers, this is to refer to previous successful horror movies made by the same producers. It also increases the rating of the actual film being advertised, in as the audience will have something to compare the film to , therefore they would have high expectations for the film.This is used to further grip the audience and encourage them to go and watch the film.This only applies to audiences who are famillar or have watched the film in the accolade. By including this feature my film trailer conformed to the conventions of real horror film trailers.
Another feature I copied from real horror film trailers was the use of coming soon this is used in real horror trailers to introduce the release date.
Blue lighting in paranormal activity Lighting was another crucial part of my trailer. For my trailer to fit the conventions of a real horror film trailer I needed to include low key lighting to establish the dark presence, also to create tension and suspense. Low key lighting is used in many successful horror trailers such as the trailer for the purges. Many of my shots were taken in the night because of the natural dark low keyed lights; further more the street lights helped me to further link back to the genre of my film. Like many horror trailers the lighting and the mise en scene always reflects the genre of the film being advertised. Audiences are able to pick up on the genre of a trailer or even the basic theme of horror by the low key lighting. So just like paranormal activity I took advantage of the use of street lights and lighting effects to , not only conform to real media text, but to create symbolism to my trailer. Which is also anther convention of real horror trailers.
Low key lighting Low key lighting used in The Purge trailer
The last exorcism Afflicted OfficialTrailerDrag me to Hell
The nvc of my characters were also vital. The characters NVCs help the audience to become familiar with the roles of the characters as well as their different personalities. For example my antagonist Sindells NVC is similar to the NVC of the antagonist in the horror film Drag Me to Hell . The NVC of the antagonist is very important in real horror film trailers as it id the feature which is used to scare the audience. NVC also set apart the protagonist from the antagonist as well as illustrating the change in the character from good to evil. Which is demonstrated in Afflicted and The Last Exorcism .This feature has been adapted in my own film trailer, because the audience views the manifestation of the main character veranda .
I challenged the conventions of horror trailers through the use of Nices NVC . Her present jovial NVC dose not conform to the horror genre as she is depicted as happy. I did this to highlight the naive characteristics of the victim. She is symbolic , representing the attitude of the modern young people to the dream/ mythVeranda tells them about. I also challenged conventions of horror through the lighting- horror trailers usually set in the night time when its dark. However i decided to create disequalibrium in the day time when its light.
Extreme close ups Low angled shots
Extreme close ups- used in the real horror trailer orphan to make her look scary visually and to make the audience speculate her unusual scary behaviour; also make her look scary so that she frightens the audience. Like wise I have included this feature in my trailer to get up close to the effects of the manifestation taking place. Also to highlight the inhuman nature of the evil within the victims. Low Angled Shots- low angled shots were used in my trailer also to conform to the conventions of real horror trailers this. Was able to create a dominant view of the antagonist and to make the audience feel vulnerable.Te antagonist in both my trailer and the real horror trailer orphan uses the same technique.
Paranormal activity uses the illuminati sign to reflect the psychological/ supernatural genre, this is achieved through the association of the devil and evil sprits with the triangle.The m