Section A 1a.Describe and evaluate your skills develops over the course of your production work, from foundation to advanced portfolio.

Main area of focus 1 Main area of focus 2 Main area of focus 3

Digital Technolo

gy

Foundation - iMovieFade to blackText templates – had to do what was on the programme.Advanced – Final Cut ProEditable text; wider choice of typography.Wider variety of transitions.

Foundation – PowerPoint printed as slide for hand in.

Advanced – online Blogger platform; editable,embedded and visually demonstrated work as opposed to typing with still images.

Foundation -

Advanced -

Creativity

FoundationRestricted to one, teacher-chosen location; conventional but not very creative.AdvancedChose to use 9 backgrounds and used green screen to create the illusion of having more.

Foundation

Advanced

Foundation

Advanced

Research and

Planning

Foundation

Advanced

Foundation

Advanced

Foundation

Advanced

Post-producti

on

Foundation

Advanced

Foundation

Advanced

Foundation

Advanced

Usingconventions from

real media texts.

Foundation

Advanced

Foundation

Advanced

Foundation

Advanced

Section A 1b.Select one production and evaluate it in relation to a media concept, using theory to discuss it.

Theory Focus 1 Theory Focus 2 Theory Focus 3

Genre

Foundationor

Advanced

Narrative

Foundationor

Advanced

Representation

Foundationor

Advanced

Audience

Foundationor

Advanced

Media Language

Foundationor

Advanced

LayoutContent

Introduction Two lines stating the production(s) you will be discussing.

Body Paragraph 1 1a. Discuss your foundation portfolio through to your advanced portfolio in relation to one thing (in each paragraph) that you did in both, but have improved and advanced in, during the A2 year.

1b. Discuss your chosen production in relation to a theorist, using evidence from your production to show whether you conformed or subverted the theorists suggestions.

Body paragraph 2

Body paragraph 3

Conclusion2/3 lines suggestion how you developed through the things you have stated in the main body of each essay.

1a Tips 1b Tips

• For each paragraph, mention both portfolios, indicating how you did something in the first year, and improved your approach in the second.

• Introduce what the theorists said; don’t assume the examiner knows the theories, plus it’s a test of your knowledge – show them what you know!

• Be explicit with evidence; the examiner hasn’t seen your work.

• Be explicit with evidence; the examiner hasn’t seen your work.

• Complete each paragraph with a summary of how these changes benefited you production and your own development; how did your work improve?

• Only discuss ONE production; not both.

Examiner’s Report 2013

• Read through the section A report; do not worry about references to Propp’s ‘spheres of action’, hegemony (position of power or leadership) and Hall’s dominant, oppositional and negotiated – these are all possible theorists and theories; we have selected a focused, relevant group to discuss.

1A is about the process from AS to A2 and what you have learnt in that time; what

decisions did you make and how did they benefit your work at A2.

1B is about analysing evidence from your production with relation to whether in

conforms to the theories which should relate with the concept you’ve been given (genre,

narrative etc…)

1a. Outnumbered

The question was about digital technology and creativity.

• Creativity – thinking outside of the box; coming up with original ideas.

• Quality – how good something is.

Students were mistaking the idea that if your A2 was

better than your AS production, that the

improved quality automatically made it

creative.

How can the theory be applied to my text?

INSTEAD OF

I applied this theory to my text when I was designing it.

Another examiner’s report from the same year

Jan 2013

June 2012

Jan 2012

Jan 2011

Jan 2011

June 2010

Jan 2010

Past Exam Questions

Areas No. of times occurred

Digital Technology 2011, 2013

Creativity (2011, 2012, 2012, 2013)

Research and Planning 2010, 2013

Post-production 2012

Using conventions from real media texts 2010, 2011, 2012

Genre 2010,

Narrative 2011, 2013,

Representation 2010, 2012, 2013

Audience 2011,

Media Language 2012,