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My slides for the Ogilvy Social Media Breakfast, presented on Thursday August 29th, 2013 @ Ogilvy & Mather, London. Hint: read the slide notes!
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17 social media things you should definitely know
@OgilvyUK // @whatleydude #17thingsofwin
@OgilvyUK // @whatleydude #17thingsofwin
1. If there’s no ROI then there’s
no reason for even bothering.
@OgilvyUK // @whatleydude #17thingsofwin
2. Question:
Do you follow@MagicRecs on Twitter?
@OgilvyUK // @whatleydude #17thingsofwin
2. Question:
Do you follow@MagicRecs on Twitter?
(if not, why not?)@OgilvyUK // @whatleydude #17thingsofwin
@OgilvyUK // @whatleydude #17thingsofwin
3. Facebook Inspiration: News Feeder
@OgilvyUK // @whatleydude #17thingsofwin
3. Facebook Inspiration: News Feeder
@OgilvyUK // @whatleydude #17thingsofwin
3. Facebook Inspiration: News Feeder
@OgilvyUK // @whatleydude #17thingsofwin
3. Facebook Inspiration: News Feeder
@OgilvyUK // @whatleydude #17thingsofwin
While we’re talking about Facebook…
@OgilvyUK // @whatleydude #17thingsofwin
4. Look at all this new Facebook stuff!
@OgilvyUK // @whatleydude #17thingsofwin
4. Look at all this new Facebook stuff!
NEW NEWSFEED!
@OgilvyUK // @whatleydude #17thingsofwin
4. Look at all this new Facebook stuff!
NEW NEWSFEED!
@OgilvyUK // @whatleydude #17thingsofwin
4. Look at all this new Facebook stuff!
NEW NEWSFEEDALGORITHM!
@OgilvyUK // @whatleydude #17thingsofwin
4. Look at all this new Facebook stuff!
NEW NEWSFEEDCOMPETITION RULES!
@OgilvyUK // @whatleydude #17thingsofwin
4. Look at all this new Facebook stuff!
NEWSFEEDALGORITHM
COMPETITIONS
OH MY!
@OgilvyUK // @whatleydude #17thingsofwin
4. Look at all this new Facebook stuff!
One last stat…
@OgilvyUK // @whatleydude #17thingsofwin
4. Look at all this new Facebook stuff!
One last stat…
OH MY!
@OgilvyUK // @whatleydude #17thingsofwin
5. Chrome Plug-ins are awesome
@OgilvyUK // @whatleydude #17thingsofwin
5. Chrome Plug-ins are awesome
While not strictly SOCIAL they still add value
@OgilvyUK // @whatleydude #17thingsofwin
5. Chrome Plug-ins are awesome
While not strictly SOCIAL they still add value
@OgilvyUK // @whatleydude #17thingsofwin
5. Chrome Plug-ins are awesome
While not strictly SOCIAL they still add value
@OgilvyUK // @whatleydude #17thingsofwin
5. Chrome Plug-ins are awesome
While not strictly SOCIAL they still add value
@OgilvyUK // @whatleydude #17thingsofwin
5. Chrome Plug-ins are awesome
While not strictly SOCIAL they still add value
5. Chrome Plug-ins are awesome
@OgilvyUK // @whatleydude #17thingsofwin
6. WHERE DO YOU/I/WE FIND COOL STUFF?
@OgilvyUK // @whatleydude #17thingsofwin
6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve
@OgilvyUK // @whatleydude #17thingsofwin
6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast
@OgilvyUK // @whatleydude #17thingsofwin
6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast- GoKicker (latest)
@OgilvyUK // @whatleydude #17thingsofwin
6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast- GoKicker (latest)- Super Punch
@OgilvyUK // @whatleydude #17thingsofwin
6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast- GoKicker (latest)- Super Punch- Iheartpundits
@OgilvyUK // @whatleydude #17thingsofwin
6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast- GoKicker (latest)- Super Punch- Iheartpundits- And…(whisper it) MASHABLE
@OgilvyUK // @whatleydude #17thingsofwin
7. A word on LEGALS
@OgilvyUK // @whatleydude #17thingsofwin
ASA GUIDELINES:
If it’s in social, and you paid for it, you MUST make it clear to the consumer of that content
@OgilvyUK // @whatleydude #17thingsofwin
ASA GUIDELINES:
If it’s in social, and you paid for it, you MUST make it clear to the consumer of that content
#ad // #spon
@OgilvyUK // @whatleydude #17thingsofwin
8. People love lists
(that’s why you’re here)
@OgilvyUK // @whatleydude #17thingsofwin
8. People love lists
(that’s why you’re here)
@OgilvyUK // @whatleydude #17thingsofwin
8. People love lists
(that’s why you’re here)
@OgilvyUK // @whatleydude #17thingsofwin
8. People love lists
(that’s why you’re here)
@OgilvyUK // @whatleydude #17thingsofwin
8. People love lists
(that’s why you’re here)
@OgilvyUK // @whatleydude #17thingsofwin
8. People love lists
(that’s why you’re here)
@OgilvyUK // @whatleydude #17thingsofwin
9. IFFFT
IfThisThenThat
F***ING. USEFUL.
@OgilvyUK // @whatleydude #17thingsofwin
10. RSS
@OgilvyUK // @whatleydude #17thingsofwin
10. RSS
Use RSS? GOOD.
@OgilvyUK // @whatleydude #17thingsofwin
11. PRINCE IS ON TWITTERFollow him, innit
@OgilvyUK // @whatleydude #17thingsofwin
11. PRINCE IS ON TWITTERFollow him, innit
@OgilvyUK // @whatleydude #17thingsofwin
12. 31% of the top 100 brands are on Tumblr
@OgilvyUK // @whatleydude #17thingsofwin
‘Famous for 15 seconds’
13. What is…
‘Disposable media’?
@OgilvyUK // @whatleydude #17thingsofwin
14. Short-form video is HOT
• VINE: 40m users• Airbnb want to make the
first VINE film• John Lewis launched
#whatmattersmost
@OgilvyUK // @whatleydude #17thingsofwin
15. THINK SOCIAL. THINK MOBILE.
@OgilvyUK // @whatleydude #17thingsofwin
16. CATS. PANDAS. GOATS.
More useful than Google+?
Maybe.
@OgilvyUK // @whatleydude #17thingsofwin
16. CATS. PANDAS. GOATS.
More useful than Google+?
Maybe.
@OgilvyUK // @whatleydude #17thingsofwin
16. CATS. PANDAS. GOATS.
More useful than Google+?
Maybe.
@OgilvyUK // @whatleydude #17thingsofwin
17. #Integration All the talk was of social TV But that was just the start
Hashtags are everywhere. This is not news. Where will you put one tomorrow?
@OgilvyUK // @whatleydude #17thingsofwin
Thank YOU
@OgilvyUK // @whatleydude #17thingsofwin
Thank YOU…follow me on twitter @whatleydude for more banal rubbish that might be useful to you.
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