INTERVIEW SCRIPT „PROFESSIONALS“

TOPICS / QUESTIONS NOTES HYOPOTHESIS VALIDATED?

1 IntroductionPersonal introductionPurpose and scope of interview

n.a. n.a.

2 Restaurant CharacteristicsType of food, location, range of prices, targeted customersAlready have a delivery system?

n.a. n.a.

3 Introduction of YNDVery brief, i.e. food ordering and delivery (!)

What is your opinion about that?Would you a partner of YUM Next Door? Why or why not? Do you like the idea ?Will you offer your whole menu online? Only a part of it?

Website

5 Importance of deliveryIf you already have a delivery system, would you use it to work for us? Would you prefer us to have our own one? Will you charge customers for that if you use your own? If yes, how much?

Key resources – need our own delivery, delivery fee

7 Pick up serviceWould you be able to organize a quick pick up service for customers who prefer not to pay the delivery?

Key resources – Delivery vs Pick up

8 SummarySummarize and make sure you did not misunderstand the interviewee.Do you have anything to add?

n.a.