10 Rules for Growing your Florist Business with Social Media & Mobile Marketing

Presented By: Michael Tucker

Overview

• Welcome

• Who’s here?

• Where does social media fit?

• 10 Rules

• Q & A

So…Let’s start asking a BIG question

Where does social media fit into your internet marketing

efforts?

Where Does Social Media Fit?

The FoundationWebsite/Blog

Creative & Powerful Messaging,

Text, Video & Audio

SEO + Local Search Google, Yahoo, Bing

Paid Online Advertising

Social Media & Mobile

Marketing

Traditional Marketing &

PR

Measurement of Results

Track Actions & ROI (Views, clicks, visits, likes,

comments, retweets, leads, calls, sales

$CRM/email

system

Content Creation

Traffic Generation Capture &

Conversion

Core Elements of Internet Marketing for Small Business

Let’s zoom in to the social media component…

Website/Blog

Facebook

Email List

YouTube

LinkedIn Twitter

PR (Radio, TV, Newspaper,

Guest Blogging, Print

Publications, Online Articles)

Wheel of Social Fortune

Goal: make all these areas work together to build community and increase brand engagement

Mobile/Text (SMS) List

Let’s discuss 10 Rules that will answer these questions.

Rule # 1

• Choose your business goals then your social media goals

Example

• Business Goals:– Increase local sales by 15% next year – Build deeper relationships in key channels of

opportunity to increase referral sales– Reduce customer service wait time by 50%– Enter the British market within next year

Example (cont’d)

• Social Media Goals– Build brand awareness – Increase lead generation– Build Community– Enhance Customer service– Recruit quality employees

Rule # 2• Update current marketing plan and/or• Create a social media plan to support goal

achievement

Elements of a Social Media Plan

• Goals• Target Market• Selection of social networks ( and 3rd party tools)

and how they will be used• Integration Strategy• Management Strategy• Metrics Plan• Budget• Schedule

Rule # 3

• Choose your Social platforms wisely– Only setup platforms that will help you

achieve your goal and that you will actually use

– Just because it exist doesn’t mean you need to use it

– An unattended profile is worst than none at all

• 900 Million Users• Mobile Updates• Branding• Picture Albums• Groups (Florist of FB)• Promote Events• Personal & Business

Pages• USE: Maintaining

Relationship & Community

• 400 Million Users

•140 Character Limit

•Laser Target Followers

•Target Geographically or Keyword

•More Aggressive Marketing

•Lead Generation

•Keyword Research

•Monitor Brand

•USE: Build Buzz and gaining exposure

• 200M Professionals

•Average income $100K +

•Locate Industries or Executives

•Group Participation

•Recommendations

•Introductions

•USE: Connecting with influencers and decision makers

•2 Billion Views a day•Build Relationships•Building Buzz•USE:Education, Entertainment, & Relateability

Social Advertising

Introducing…

• Google +

• Pinterest

• 4 Square

• Skype

• Mobile Ads

Rule # 4• Look for ways to integrate Social Media

with PR & other forms of marketing

Rule # 5

• Customize social brand experience– Customers will judge your success by how

successful your FB page looks

Rule # 6• Become Easy to find with… • Google Places • Bing & Yahoo Local • Review & Directory Sites

– Merchant Circle– City Search– Super Pages– Yellow Pages– Yelp

Rule # 7• Use video to build relationships and create

conversions

• Tell a story• Educate customers

about your product or industry

• Show what it’s like behind the Scene

• Share testimonials

Rule # 8• Don’t forget about QR codes and Text

messaging

Get Double Text Credits Promo Code:

SOCIALMOBILEBUZZ

Rule # 9

• Grow nationally and or internationally with webinars and online training– Provide training about your industry– Educate clients about choosing the right

product– Educate clients about your products– Just help people solve their problems!

Rule # 10• Work together and have fun

• “Like” supporting businesses

• Comment on each other’s Walls

• Tag other’s in company post

• Recognize the success of other local firms

Thank You!

Text SMbuzz to 69302

Social Mobile Tips and 25% off a Social Media Plan

Phone:520-309-5295

SocialMobileBuzz.com