S

10 Reasons to Design for Mobile

Prepared for Ruhl&Ruhl REALTORSwww.RuhlHomes.com

By Mandy AngottiMay 23, 2012

Reason #1Smartphone Ownership

As of March 2012, 46% of American adults now own a smartphone, up from 35% in May of 2011

Smartphone owners now outnumber basic phone owners

In an extensive survey taken in August 2011, common smartphone activities amongst owners included sending photos or videos to others.

Reason #2Smartphone Usage

87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day.

25% of smartphone owners go online mostly using their smartphones, not their computers.

Reason #3Smartphone Stats

Mobile searches have increased 400% since 2010.

57% of adult smartphone owners, ages 30-49, used their phones to access information they needed right away.

HTML 5 was created in part because of the need for code for mobile devices. More and more businesses are creating their sites for mobile benefits.

Reason #3 cont’dSmartphone Stats Graphed

Demographics of Smartphone

OwnersMale 39%Female 31%

Age of Smart-phone Owners

18-2930-49

Household Income by Ownership

Less than $30k

$30k-$49,9k

$50k-$74,9k

$75k+

59%

38%

40%

22%

45%

52%24%

11%

Reason #4Smartphone Opportunities

Designing for mobile would allow users to click on a QR code on a sign or access your website and obtain pictures, videos and other information about a property immediately.

Smartphone owners could share information about a property with others immediately on social networking sites, creating more branding and an interest for others to view properties.

Signing up for text messaging from the internet would allow smartphone owners to obtain updated information about properties that they are specifically interested in and view those changes through their phones.

There is a significant rise not only in smartphone ownership but of the use of going online to access the internet. Eventually, smartphones will control the cell phone market and non-smartphones will become obsolete.

Reason #5Future Benefits

Having your site built with mobile in mind will allow your pages to have faster load times, preventing your customers from leaving your site.

Building your site for mobile will allow it to display properly on almost any mobile device.

Designing for mobile allows your customers easier access to you, anytime.

You’ll obtain the ability to gain more customers, and therefore, more business.

Example of a good site:  http://www.danielscholten.com/index.php 

Poor example of a good site: http://800charitycars.org/

Reason #6Tablet Ownership

66 Million tablets sold in 2011, led by Ipad

260% more tablets sold in 2011 than in 2010

Reason #6Tablet Usage

77% of tablet owners use their tablet daily

Tablet owners spend an average of 90 minutes a day using their tablets.

Reason #7Tablet Stats & Facts

The IDC is projecting over 106 million tablets to be shipped in 2012, an increase of 18 million over their previous prediction.

The cost of tablets have decreased since their introduction, allowing more people a means to purchase them. With a decrease in price, there is naturally an increase in usage. This increase will only continue to grow over time.

HTML 5 was created in part because of the need for code for mobile devices. More and more businesses are creating their sites for mobile benefits.

Reason #7 cont’dTablet Stats Graphed

Tablet Own-ership Gen-

derMaleFe-male

19%

19%

Tablet Owner Household Income

<$30k$30k-$49,9k$50k-$74,9k$75k+

Age of Tablet Owners18-2930-4950-6465+

15%

27%

24%

8%

Reason #8Tablet Opportunities

Tablets provide for a richer and more convenient user experience over smartphones (although smartphones are still being used significantly).

Tablets allow the user to be more engaged with your website at any time they choose to use their tablets. They don’t have to go home to start up their computers and they certainly won’t lug one around simply to search for homes.

Reason #9Future Benefits

“If publishers fail to move quickly enough, or create flat experiences that fail to take advantage of the inherently interactive nature of mobile devies, then they are putting their businesses at risk”, PJ Gurumohan. The same will take place for businesses who chose not to move towards the mobile realm.

Tablets provide a great opportunity to go beyond the current means that you currently utilize to reach consumers and engage with them in a different way such as a real estate app, business news and much more.

Example of a good site:  http://axvisual.com/, http://www.352media.com/

And….Reason #10

Our world as we know it is changing to a much more mobile and capable world where information can be at our fingertips in just moments. For those who choose not to advance towards mobile sites, they allow their competitors the opportunity to step in and take that business, which will be significant in the near future.

People are searching for homes online, not in print, and in order to reach as many of them as possible, you have to go where they’re at…you have to go mobile.

References

Slide 2, bullets 1 and 2, March 1, 2012, http://pewinternet.org/~/media//Files/Reports/2012/Smartphone%20ownership%202012.pdf

Slide 2, bullet 3, August 15, 2011, http://pewinternet.org/~/media//Files/Reports/2011/Cell%20Phones%202011.pdf

Slide 3, bullets 1 and 2, July 11, 2011, http://pewinternet.org/Reports/2011/Smartphones.aspx

References

Slide 4, bullet 1, March 17, 2012, http://smartmobilestrategies.blogspot.com/2012/03/top-10-reasons-to-go-mobile.html

Slide 4, bullet 2, August 5, 2011, http://pewinternet.org/~/media//Files/Reports/2011/Cell%20Phones%202011.pdf

Slide 6, all points but the last, March 17, 2012, http://smartmobilestrategies.blogspot.com/2012/03/top-10-reasons-to-go-mobile.html

References

Slide 8, bullets 1 and 2, pulled May 28, 2012, http://www.worldtvpc.com/blog/67-million-tablets-sold-2011-world/

Slide 9, bullets 1 and 2, October 25, 2011, http://www.worldtvpc.com/blog/67-million-tablets-sold-2011-world/

Slide 10, bullet 1, March 31, 2012, http://venturebeat.com/2012/03/31/as-tablet-usage-grows-can-publishers-evolve-fast-enough/

References

Slide 13, “As tablet usage grows, can publishers evolve fast enough?”, March 31, 2012, quote by PJ Gurumohan, http://www.internetretailer.com/2012/01/23/tablet-and-e-reader-ownership-doubles-over-holidays

Image References

Slide 1, Smartphone 1, pulled May 24, 2012, http://www.androidauthority.com/best-mid-range-android-smartphone-2012-76435/

Slide 1, Tablet 1, pulled May 24, 2012, http://www.notebookcheck.net/Tablets-may-be-eating-away-at-netbook-sales.46190.0.html

Slide 1, Tablet 2, pulled May 24, 2012, http://www.worldtvpc.com/blog/67-million-tablets-sold-2011-world/

Image References

Slide 5, pie charts, July 11, 2011, http://pewinternet.org/~/media//Files/Reports/2011/PIP_Smartphones.pdf

Slide 11, pie charts, January 23, 2012, http://libraries.pewinternet.org/2012/01/23/tablet-and-e-book-reader-ownership-nearly-double-over-the-holiday-gift-giving-period/