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Robert Alan Black, Ph.D., CSP alan @ cre8ng.com http://www.cre8ng.com Leading Innovation Through Creativity 8 & 9 November 2011

04 kdu eastin nov 8 9

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Page 1: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Page 2: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Page 3: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011 3

Page 4: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Our Offices are Communities that Can Become Orchestras

Robert Alan Black, Ph.D., CSP

4

Page 5: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Our Offices are Communities that can Become Orchestras

Robert Alan Black, Ph.D., CSP

5

CC,rr,ee,88,nn,gg!! CapabilitiesCapabilities CC,rr,ee,88,nn,gg!! CapabilitiesCapabilities

Page 6: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Time forTime forGraduationGraduation

Time forTime forGraduationGraduation

Page 7: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

CC,rr,ee,88,nn,gg!! CapabilitiesCapabilities CC,rr,ee,88,nn,gg!! CapabilitiesCapabilities

Why do we need

Page 8: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Goals of this SessionHelp you accept.

…that you are more creative than you may believe?

Page 9: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Goals of this SessionHelp you accept.

…that ALL employees are and can become more creative than you may believe.

Page 10: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Goals of this Session

.

…to share a working system for developing Cre8ng Communities within your office or workplace.

Page 11: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Goals of this Session.

…and to experiment with creative thinking techniques and a Creative Solution Generating Process.

Page 12: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Page 13: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Who Are You?See possibilities

Self- knowledgeable

Self-actualizing

Self-disciplined

Sense of destiny

Sensitive

Severely critical of…

Specific interests

Synthesize correctly

Tolerant of ambiguity

Adaptable

Curious

Divergent thinker

Energetic

Fantasize, able to

Flexible thinker

Fluent

Future oriented

Humor

Idealistic

Imaginative

Independent

Ingenious

Learning, always

Non-conforming

Not motivated by money

Observant, highly

Open-ended

Original - uniqueness

Passionate about their work

Perceive world differently

Question asker

Circle, check, markall of the following traitsthat fit you now.

Page 14: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Page 15: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Let’s Let’s BREAK someBREAK someCrayonsCrayons

Let’s Let’s BREAK someBREAK someCrayonsCrayons

Page 16: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Page 17: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

creative people spend20 minutes looking at a

orange juice box

because it says "concentrate."

creative people spend20 minutes looking at a

orange juice box

because it says "concentrate."

Page 18: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Creativity is Your Choice

Daily make the choiceto be Creative in much to most of what you do.

Page 19: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Are you aAre you a

Page 20: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

What is it?

WhatMightit be?

Page 21: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

what is half of...

12

Page 22: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

what is half of...

126, 1, 2, 1 x 6, 2 x 3,

11:30, 1/2 dozen

Page 23: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

what is half of...

1 2X IItwe lve

IIIIII IIIIII

Page 24: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

OtherOther uses for ...

BricksBricks

Page 25: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Other uses for a...

WaterbottlesWaterbottles

Page 26: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

CreativeThinking

Tools

ForcedRelationships

Animal (a-z) Product

Page 27: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

CreativeThinking

Tools Idea Grid

Bread Meat Top’g Veg Fruit Snack Dessert

1.2.3.4.5.6.7.8.9.

10.

1.2.3.4.5.6.7.8.9.

10.

1.2.3.4.5.6.7.8.9.

10.

1.2.3.4.5.6.7.8.9.

10.

1.2.3.4.5.6.7.8.9.

10.

1.2.3.4.5.6.7.8.9.

10.

1.2.3.4.5.6.7.8.9.

10.

Page 28: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

1. Play it safe

2. Know your limitations : pigeonhole yourself

3. It's just a job, keep your mouth shut

4. Show you're the smartest guy in the room, make skepticism your middle name

5. Be the tough guy, demand to see the data

6. Respect history, always give the past \ the benefit of the doubt

7. Stop the madness before it can get started

Page 29: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

1. Play it safe

2. Know your limitations : pigeonhole yourself

3. It's just a job, keep your mouth shut

4. Show you're the smartest guy in the room, make skepticism your middle name

5. Be the tough guy, demand to see the data

6. Respect history, always give the past \ the benefit of the doubt

7. Stop the madness before it can get started Uncreative

Uncreative

Page 30: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

8. Been there, done that. Use experience as a weapon

9. Keep your eyes closed... your mind too

10. Assume there is no problem

11. Underestimate your customers

12. Be a mentor, give sound advice to people who for you

13. Be suspicious of the "creatives"

14. When all else fails, act like a grown-up

Page 31: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

8. Been there, done that. Use experience as a weapon

9. Keep your eyes closed... your mind too

10. Assume there is no problem

11. Underestimate your customers

12. Be a mentor, give sound advice to people who for you

13. Be suspicious of the "creatives"

14. When all else fails, act like a grown-up

Uncreative

Uncreative

Page 32: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

http://www.cre8ng.com

Page 33: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

What do You Need

IDEAS for

What do You Need

IDEAS for??

Page 34: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Page 35: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

=

Divergent Thinking Tool

Brainstorming

Quantity breeds QualityFreewheeling of ideasHitchhike/Combine IdeasNo Judgement

Page 36: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

=

Divergent Thinking Tool

Brainwriting

Quantity breeds QualityFreewheeling of ideasHitchhike/Combine IdeasNo Judgement

Page 37: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

=

Divergent Thinking Tool

Alphabetizing

ABCDEFG

HIJKLM

NOPQRST

UVWXYZ

Page 38: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

S.C.A.M.P.E.R. CHECKLISTING

S.C.A.M.P.E.R. is a form of CHECKLIST. A CHECKLLIST is a prepared list of words, verbs, questions that you can use that can spark new ideas, change your thinking or your point of view or even you mood and the direction your thinking at the moment and take you into many directions.

S.C.A.M.P.E.R. was created by Bob Eberle, teacher/educational consultant in the 1970 s to teach the concept of CHECKLISTING to school children by using a memory device (acronym) that they could easily remember when they needed to generate new ideas or remember existing or past ideas. It is used as the foundation for Michael Michalko’s excellent Creative Thinking Tools book…THINKERTOYS.

First StepWrite out the word S.C.A.M.P.E.R. vertically on a piece of paper or on a flip chart/chalkboard or other surface that the group can see.

Second StepWrite out what the 7 letters stand for.

Third StepThen use each of the 7 by asking questions using these verbs to improve/change/revise your challenge or problem to generate potential ideas and solutions.

Fourth StepRead over the ideas you have produced and select the bestTo work on to turn them into HOT SOLUTIONS to use.

=

S. = substituteC. = combineA. = adapt, adoptM. = minify, magnifyP. = put to other usesE. = eliminateR. = reverse

Divergent Thinking Tool

Page 39: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Forced RelationshipsThis is an idea generating technique that appears in many books about creative thinking and creative thinking or innovation tools.

First Stepchoose something totally unrelated to the problem or challengeYou or your group are working on.

Second StepList everything you or your group know about it.(Who? What? When? Where? Why? How?… physical, visual, tactile,…all senses, good and bad)

Third StepList everything you or your group know about your problem or challenge. (WWWWWH…and using all the senses)

Fourth StepTake items/details/aspects from the first list and FORCE FIT them to features Or details from the second list. Your goal is to see if the features from The randomly chosen, unrelated thing/animal sparks ideas for

improving, Changing, correcting features of the problem.

A traditional example or warm-up for doing this consists of…

1st. Ask the person or group to write everything they know about a canary (or a bird in their country.

2nd. Ask the person or group to write everything they know about the chair they are sitting in.

3rd. Then I ask them to combine (FORCE FIT or make a FORCED Relationship) one item from the canary list with The chair’s list with the goal to improve, change, correct the chair design or to generate ideas for designing the ultimate chair.

Sample

+ =

Feathers-Soft + chair is hard = make seat softYellow + chair is ship gray = add color

Divergent Thinking Tool

Page 40: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

S.P.R.E.A.D.ng

S – Supporting

P – Promoting

R – Recognizing and Rewarding

E – Encouraging and Educating

A – Applying

D – Developing

C,r,E,8,N,G!Creative Solution Seeking Process

C – Collect, choose your challenge to generate creative ideas for solutionsr – read, reap, reorganize information about your challengeE – examine the information and various ways to look at your challenge and choose the one that best defines your challenge best8 – generate ideas for your challenge using 8 different approaches, creative thinking tools and techniquesN – Narrow down your many ideas into the best and narrow those down to one you are willing to commit to and/or are excited aboutG – Gather resources: human and other, generate

a plan, schedule and GO FOR IT!

Page 41: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

“A journey of 1,000 miles begins with a single step.”

Page 42: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Page 43: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011 43

Page 44: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011 44

Page 45: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

S.P.R.E.A.D.SUPPORTING

Page 46: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

S.P.R.E.A.D. PROMOTING

Page 47: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

S.P.R.E.A.D.RECOGNIZING

REWARDING

Page 48: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

S.P.R.E.A.D.ENCOURAGING

EDUCATING

Page 49: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

S.P.R.E.A.D.APPLYING

Page 50: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

S.P.R.E.A.D.DEVELOPING

Page 51: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Page 52: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

How do you Collect orGenerateIDEAS

How do you Collect orGenerateIDEAS ?

Page 53: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Creative Solution Generating Process

Page 54: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

C –  Collect, choose your challenge to generate creative ideas for solutions

Page 55: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

r –  read, reap, reorganize information about your challenge

Page 56: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

E –  Examine E –  Examine the information and various ways to look at your challenge and choose the one that best defines your challenge best

Page 57: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

8 –  generate ideas for your challenge using 8 different approaches, creative thinking tools and techniques

Page 58: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

N –  Narrow down your many ideas into the best and narrow those down to one you are willing to commit to and/or are excited about

Page 59: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

G –  Gather resources: human and other, generate a plan, schedule and GO FOR IT!

Page 60: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

C –  Collect, choose your challenge to generate creative ideas for solutionsr –  read, reap, reorganize information about your challengeE –  examine the information and various ways to look at your challenge and choose the one that best defines your challenge best8 –  generate ideas for your challenge using 8 different approaches, creative thinking tools and techniquesN –  Narrow down your many ideas into the best and narrow those down to one you are willing to commit to and/or are excited aboutG –  Gather resources: human and other, generate a plan, schedule and GO FOR IT!

Page 61: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

How willYou ApplyYour Ideas

How willYou ApplyYour Ideas??

Page 62: 04 kdu eastin nov 8 9

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Our Offices are Communities that Can Become Orchestras

Robert Alan Black, Ph.D., CSP

62