Zofran Collection

CHALLENGEThe Zofran pharmaceutical reps were asked to focus on the IV indication oftheir brand and the newly FDA approved pediatric usage.

THE CAPITAL IDEAA custom lunch and learn kit was provided for the reps to serve lunch to the doctor’s office staff. Each participant received after lunch mints in a customIV shaped bag and a liquid filled metal pen that featured floating baby blocksspelling Zofran.