A N G E L A F O R S T E R P O R T F O L I O

WHY ME?

Why Angela Forster?

• 12+ years of strategic B2C and B2B marketing experience in fast-paced industries including education, high-tech, finance, and energy.

• Strong track record of developing and executing marketing strategies designed to support business objectives based on market insight.

• Extensive PR experience.

• Proven leader of a team delivering over 130 events and trade shows every year.

• Recognized expertise in delivering effective web strategy and skilled in executing online marketing, SEO and traditional collateral production.

Director of Marketing,

SunEdison Canada

• Responsible for the marketing, communications and brand strategy for SunEdison Canada

• Delivered on more than 20 strategic brand awareness and reputation building opportunities

• Generated earned media opportunities in national newspapers and on BNN

• Spearheaded lead generating activities including tradeshows and online marketing campaigns

• Created and publicized customer success stories via press release, activation events and social media.

Energy Minister Tour

SunE Norfolk

SunEdison Executives with Minister Duguid

Tour Planning with

Ministry of Energy (Angela second from right)

Solar Plant Equipment Tour

Successfully delivered event featuring the Minister of Energy

for more than 300 guests.

Organized public relations strategy and received coverage in

Globe and Mail, and others.

Ontario Premier’s

Tour Of Solar Panel Plant

Coordinated with the Office of the Premier to arrange details of the tour.

Supported the Premier’s Office during media scrum.

Successfully delivered on positive media coverage with theme of ‘Creating Green Jobs for Ontario’

Coordinated tour with over 450 employees, executives, and local dignitaries.

Solar Tradeshows

Developed lead generation strategy through customized workshops.

Sought out and leveraged key speaking opportunities for executives.

Delivered on booth design and planning for more than 20 tradeshows.

GE & SunEdison

Customer Rooftop Activation

Successfully lead rooftop activation event. Planned, executed and coordinated tour delivery.

Created tour plan for more than 300 guests, media and local dignitaries.

Scripted SunEdison executive talking points and assisted with delivery.

SunEdison.com Redesign – Jan 2012

Director of Marketing & Communications,

Laurier School of Business & Economics

• Increased the profile of the business school by

creating events strategy and leading the team that

executes more than 130 functions per year,

including the Laurier Outstanding Business

Leadership Award featuring RIM’s Jim Balsillie,

and the Laurier MBA Alumni Gala.

• Initiated and executed strategic plan to open

Laurier Toronto, a recruitment-based storefront in

First Canadian Place, which launched in July 2009.

• Created targeted micro-sites (LaurierMBA.com),

implemented a digital signage system (SBE TV),

initiated the use of social media tools and founded

the business school’s Communications Committee

as strategic communication channels for the

school.

• Elevated reputation of the business school by

delivering on opportunities for leadership

positioning in undergraduate and graduate

program profiles.

• Developed alliances with accounting designations

(CMA, CA, CGA, CFA) and other strategic

partners to leverage brand awareness and create a

competitive advantage.

• Spearheaded partnership with Rogers

Communications’ and RIM’s marketing teams to

deliver the launch of Laurier’s BlackBerry MBA

Pilot project, the country’s largest mobile e-

learning pilot project, which received extensive

media coverage by The Globe and Mail and the

Financial Times UK.

Earned Media Coverage

• Leveraged student success

stories, innovative

programming and key

executive profiles to deliver

on extensive media coverage

for the university.

Development & Execution Of 130+ Events

Laurier Toronto Office Opening

University President, Dean of Business, Executives and students celebrate Laurier Toronto Grand Opening at the

TSX.

(Angela Forster second from left.)

Laurier Toronto

Strategically placed signage at King & York.

Laurier University gains booth space on Toronto’s PATH.

Toronto office used as key recruiting strategy for Laurier MBA.

Laurier Mobile E-Learning

Pilot Project

Delivery of a two part public relations strategy. The first virtual launch included a personal note from the Dean of Business and content loaded mobile devices.

The second local Waterloo launch used real world settings to demonstrates use of technology outside the classroom.

Founded MBA Alumni Awards

Contact Information

• Angela Forster

Forster Marketing

Email: forstermarketing@gmail.com

Twitter: Angela_Forster