What makes this newsroom –classroom partnership work?

Preston is the England’s newest city and its first wireless city

• Modern university* created in 1992 with roots going back to 1828 and the ‘Institution for the Diffusion of Knowledge’

• 32,000 students • 500 undergraduate programmes • 180 postgraduate courses. • England’s oldest journalism

programme

*Top modern University in the North West according to The Times Good University Guide

EDITORS

REPORTERS

SUB-EDITORS

PHOTOGRAPHERS

DEPUTY &

ASSISTANT

EDITORS

DESK HEADS

& ASSISTANTS

DON’T

• Think… it’s only happening to ‘them’.

• Make… ‘one’-size-fits-all approach to the solution. Or is, as the old cliché goes, the customer doesn’t want a ½ inch drill bit, they want a half-inch hole.

• Act… As if everything you need to know can be drawn from your own experience and the experiences of others in the industry.

7

DO

• Think... you can learn from others – in other departments and other industries. Actively seek partners & avoid group think.

• Make…flexible, bespoke solutions.

• Act... (continue to) with passion, professionalism & (im)patience.

http://www.wan-press.org/wef/masterclasses

François Nel

FPNel@uclan.ac.uk

Skype/ Twitter francoisnel

+44 (0)7951 521 636

www.ukjournalism.org

http://baldyblog.freshblogs.co.uk/