VOCALIZEVVOCALIZE-SING YOUR SONG

EXECUTIVE SUMMARY

What does the mobile application do ?

THEME OF THE COMPANY

Vocalize helps people customers to perform karaoke and allows them to share them easily.

It also allows people to enact to their favourite tunes/dialogues.

PRESENT MARKET OPPURTUINTY

• Although there are few apps like dubsmash,there is no major app which allows users to perform karaoke with their loved one’s or for their loved ones.This provides oppurtunity for apps like vocalize.

LOGO OF VOCALIZE

SLOGAN

• ‘SING YOUR SONG’ will be the slogan of the application as this allows app to connect to users on an emotional level.

COMPETITION

• Apps like dubsmash are a major competition but vocalize differs dubsmash in many ways

While dubsmash is used to enact scenes,vocalize allows user to perform karaoke as well as enacting.

Dusmash do not allow competiton within group and between groups of vocalize users.

Vocalize allows users to choose songs from their galleries as well.

Noise removal and frequency modulation are a major asset for vocalize.

MAIN OBJECTIVE

• We focus more on product development which creates an experience customer never forgets.

• Our goal is to reach to maore than 50 million free version users and 1 million premium version users.This has to be achieved within 2 years.

REVENUE GOAL

• Revenue through premium users(1million *67 rs)- 6.7 crores rs• Revenue through ads (1 lakh per month for 100 ads)- approx 6 crores rs Hence,total revenue will be- 12.7 crores rs

NOTE-calculated for 2 yrs.

NEED FOR STRATEGY

• There are several other apps like dubsmash which can come across as a major competition.

• So,a strategy is required to encounter such threats.

TARGET CUSTOMER BASE

• Our primary target customer base is the youth around 18-30 years.This app provides entertainment yet in a competitive manner which attracts users of this age group.

• Our secondary target base is people around 15-18,30-40. Although people using entertainment apps in these age groups is less we tend to attract them by connecting emotionally.

COLLABORATIONS

• COMMUNICATION PARTNERS-• Freecharge,amazon,facebook,whatsapp are

major collaborations which are helpful in communicating app.

• SATISFYING PARTNERS-• As these companies main aim is to improve

user experience,our app will help them achieve their goal as well.

APP REQUIREMENTS

• Any app requires app developers to continuously create a good app experience.

• App requires small customer care centre to come across users problems and their ratings i.e these employees collect ratings from different customer bases and their ideas to improve app.

• Special R&D department to innovate new experiences.

Premium version cost

• Premium version costs 1 USD (67INDIAN RS) it was decided so that people will not feel it is

costly as main purpose of the app is to provide entertainment,although 1 USD will not be a problem for users who wish to use this app to create their own carrers through singing or remixing songs.

Total expenditure• Advertising (tv,radio,newspapers)- 2 crores• Promotion(giftcards,couopns etc)- 1 crore• Collaboration costs(fb,whatsapp etc)- 4 crores• Employee costs (app developers, - 3 crores r&d

costs,customer care) total expenditure• Miscellaneous - 0.7 crores TOTAL EXPENDITURE -10.7 croresNOTE-calculated for 2 yrs.

Break even analysis

• Total revenue calculated - 12.7 crs• Total expenditure calculated -10.7 crs BREAK EVEN POINT =Expenditure-fixed revenue/cost for app =10.7-6 CRS/67 =4.7 CRS/67=0.7 CRORES

THEREFORE 0.7 CRORES PREMIUM USERS ARE REQUIRED WITHIN 2 YRS TO REACH BREAK EVEN POINT.

FREE VERSION OF APP

Allows customers to perform karaoke ,take video of it and share it.

Easily create a group of friends and sing with them.

Challenge your friends to sing on different subjects.

Benifits

weakness

• Pop up ads will be a huge problem for the customers.It can come through as a major risk for the company.

Premium version of app

Allows customer to mix music in the background with any beat.

Allows customer to modulate frequency according to his choice.

Noice removal feature detects frequency of the surrounding disturbances and removes them.

Challenges will be unlocked between two group of friends.

weakness

• Premium version of app needs customer to pay 67rs(indian).

• Although many people will not use premium version,it will come through as a major source of revenue if app reaches to many people.

MOTIVATION

• First 1000 customers (only premium version) will be given a discount of 50% on app.

• FREECHARGE coupon codes will be presented for every referral done by a customer.

• AMAZON gift cards for every 10 challenge wins for group against other groups(only for premium version).

ADVERTISING

Communication strategy

• Initially(only for 6 months) collaborated with whats app and facebook apps to create a vocalize option on their apps.In this option users can only perform karaoke and share them.

• Although referral codes provide major communication,several campaigns must be done in major cities.

• Use of radio,posters,newspaper ads

DISTRIBUTION STRATEGY

• Available in google play store,blackberry store and istore.

• Collaboration with yet to launch mobile companies will help this app to become their inbuilt apps.