Wired UN JAN 2014

P1 Spotlight Web – A Limitless Platform

P3 Customer Showcase Maybank Kim Eng awarded three consecutive years

P4 Facts post Global View

Executive Summary

Web which can be the biggest, yet unpredictable, fragmented open platform which

directly interacts with end-user ecosystem advances in terms of adoption and

innovations more than any technology layer.

How you analyze its advancements, early adoption and tame its matured

innovations to satisfy demands can be the key to any business.

Goodbye pages, welcome states

In a web application without JavaScript, state sequence is equivalent to pages; in a

SPI application any partial change implies a new "state" of "the page". Among states

we can distinguish two categories of states: Fundamental States and Secondary

States. Differencing between both state types is very important, because

fundamental states will become web pages when needed. Fundamental and

secondary differentiation is web site dependent.

Web – A Limitless

Platform

Author: Market Simplified Web Consultant – Tinku Sampath

Web – A Limitless Platform

Javascript is now an isomorphic language

Any given line of code (with notable exceptions) can execute both on the client

and the server using a Resource-View-Presenter pattern unlike MVC based

patterns. By decoupling the Model and the view we allow for both ephemeral

and persistent views. A thin view is consistent with modern logic-less templating

engines. Assuming a persistent Presenter and Model both on the Client and

Server enables encapsulation of real-time functionality in Presenters on both

sides. Writing large applications, encapsulating and reusing components of those

applications across the client and the server are made simpler with this pattern.

Rising use of Web API’s

Access native features of mobile phones in mobile web browser using javascript

without using native wrapper. Web API is an effort by Mozilla to bridge together

the gap, and have consistent APIs that will work in all web browsers, no matter

the operating system. Specification drafts and implementation prototypes will be

available, and it will be submitted to W3C for standardization. Security is a very

important factor here, and it will be a mix of existing security measurements

(e.g. asking the user for permission, like Geo-location) or coming up with new

alternatives to ensure this.

Built around SOA architecture and powered by Market Simplified platform,

NSE Now Touch is a scalable real-time web based solution for multiple front end

distribution channels which includes mobile phones, desktops, tablets, kiosks,

and digital display. To view: CLICK HERE

Source: [1] [2] [3]

Need:

MayBank Kim Eng Securities in Singapore believed that technology will

continue to provide the necessary impetus for the organization to retain

its competitive edge. Access to real time market information and

transaction capability across all mobile devices was a compelling need.

Solution:

Mobile solution developed for Maybank Kim Eng included;

- Detailed prototyping & iterative evaluation to achieve perfection

- A perfect technology blend of backend, middleware, frontend

services for seamless experience delivery

- Localized understanding of customer requirement leading to

multifold customer adoption and engagement growth.

Maybank Kim Eng awarded three

consecutive years - Best Mobile Platform

Best Mobile Phone Platform 2011, 2012 & 2013

gomobi le@marketsimpli fied.com | +91 044 3090 3090 | WWW.MARKETSIMPLIFIED.COM

Global consumers save or invest an average of 10%

of their monthly income Source: Road to Financial Goals - Nielsen

Facebook users share 684,478 pieces of content

each minute Source: Data Never Sleeps

Twitter users send 400Million tweets each day Source: Big Data to engage new consumer

49% of worldwide online consumers make purchases

online Source: Fewer Shopping Trips, More Interactions - Nielsen

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