Wired UN FEB 2014

P1 Spotlight To be or not to be

- Accelerate Innovation

P3 Insights Digital Self Service Banking

P4 Facts post Mobile Finance

The move to embrace ‘mobile’ is now; as digital currency will soon replace

cash & cards and evolve as primary mode of payment globally because of

its:

- Increased Degree of Influence

- Anytime Anywhere Access

- Lower transaction costs

In many cases, a mobile app is only as good as the team behind it. The

performance of a mobile app can heavily depend on whether it constantly

drives user adoption & engagement. CONT…

To be or not

to be

Accelerate Innovation

To be or not to be…

What are the most effective ways while meeting the expectations of

customers and shareholders for service, transparency and return-on-

investment and accelerate innovation endlessly with mobile?

- A winning user experience will require considerable amount of

investments, tricky collaborations with smart developers, and a

clear "own-the-customer" strategy.

- Accommodate exponential growth of data collection, integration,

analysis and storage requirements.

- Embed regional and behavioral change addressing requirements of

various markets distinctly with further focus on native deployments

to reflect customer preferences and app performance.

- Transition to a “Mobile first” strategy, harnessing new features in

mobile that enables customers to personalize solutions while

ensuring data security.

- Shift from product-centric to an approach with new performance

goals and reward strategies that reflect a more customer-centric

culture.

- Collaborate with an effective team offering fresh ideas and insights.

The result of this is an outstanding app delivered with great speed and

efficiency. For more details, Click Here

Operationally, there are 5 channels to monetize self-

service: Internet, mobile, ATM, tablet and social media.

Banks are now looking at ways to distribute revenue drivers out of

self-service channels as opposed to seeing them as channel extensions

of branch banking. Increasingly, the bank’s self-service business model

with mobile is becoming critically important for new-age digital

customers and helps reach the unbanked population.

Thinking of mobile banking monetization strategies which can be

made similar to telecom voice & data service plans where one can

select a pre-determined fixed price package with a bunch of services

like alerts, expedited payments, e-vaults, P2P payments as against pay-

per use model.

Key monetization services with mobile as a channel:

- Credit card bill alerts rescues from late fee charges

- Ad space to place targeted promotions that drive sales

- E-vaults to store investment & critical documents on mobile

- Micropayments similar to PayPal

- Instant International remittances useful for parents with children

studying abroad

- Group payments caters to a friend’s group who hang out more

than often and share expenses with ease

Digital Self Service Banking

Request a Demo

gomobi le@marketsimpli fied.com | +91 044 3090 3090 | WWW.MARKETSIMPLIFIED.COM

35% of mobile finance users globally access content once

a week and 22% do so almost every day Source: Mobile Advertisement in Finance Industry – Millennial Media

Mobile Banking Users to Exceed 1 billion in 2017,

Representing 15% of Global Mobile Subscribers Source: Juniper Research

25% of global consumers who have extra money invest it

in stocks or mutual funds Source: Priorities in Q3 2013 - Nielsen

Retail payments on mobile will reach $707 billion by

2018, up from $182 billion in 2013 Source: Juniper Research

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