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CommonSenseEconomics.com 1
Twelve Key Elements of Twelve Key Elements of Practical Personal Practical Personal
FinanceFinance
Common Sense Economics
James Gwartney, Richard L. Stroup, and Dwight R. Lee
CommonSenseEconomics.com
CommonSenseEconomics.com 2
Why Is There Financial Insecurity in America?
Do You Think It Is Because Incomes Are Low? See next slide.
CommonSenseEconomics.com 3
U.S. Income Is Rising and Has Never Been Higher
Real Disposable Income Per Capita
0
5000
10000
15000
20000
25000
30000
35000
1970 1975 1980 1985 1990 1995 2000 2005
Bil
lio
ns
of
2000
Ch
ain
ed D
oll
ars
CommonSenseEconomics.com 4
Consumption Per Person Is Also Growing
Real Disposible and Consumption Per Capita
0
5000
10000
15000
20000
25000
30000
1970 1975 1980 1985 1990 1995 2000 2005
Year
Bill
ion
s o
f 20
00 C
hai
ned
Do
llars
Real Personal Disposible Income Per Capita (2000 Dollars) Real Personal Consumption Per Capita (2000 dollars)
CommonSenseEconomics.com 5
Financial Insecurity:
Let’s take a look at how households divide their income between consumption and savings.
Remember, saving helps households prepare for surprise expenditures.
CommonSenseEconomics.com 6
U.S. Saving Rates Are Falling While Consumption Rates Are Rising …
As a Percentage of Real Disposable Income
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1970 1975 1980 1985 1990 1995 2000 2005
Savings Rate Consumption Rates
CommonSenseEconomics.com 7
And Interest on Household Debt as a Percentage of Income
CommonSenseEconomics.com 8
Real Consumer Credit Outstanding Per Household
9,000
10,00011,000
12,00013,000
14,00015,000
16,00017,000
18,00019,000
20,00021,000
22,000
1970 1975 1980 1985 1990 1995 2000 2005
2007
SA
dol
lars
CommonSenseEconomics.com 9
Revolving Debt as a % of Total Consumer Credit
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
1970 1975 1980 1985 1990 1995 2000 2005
Year
Per
cen
tag
e
CommonSenseEconomics.com 10
Real Unpaid Credit Card Balance Per U.S. Household (2007 Dollars)
$0
$2,000
$4,000
$6,000
$8,000
$10,000
1970 1975 1980 1985 1990 1995 2000 2005
CommonSenseEconomics.com 11
Summarizing Trends in Household Finance
While real income per person is rising, The savings rate is falling, and Debt is increasing.
A failure to save regularly, use credit cards prudently, consume wisely and invest strategically are largely responsible for financial insecurity in America.
These trends highlight why it is important to get control of your finances before they get control of you.
CommonSenseEconomics.com 12
Planning to Achieve Financial Security
Set financial goals for the short and long run. Put plans in place to achieve these
goals. Work hard and work smart.
CommonSenseEconomics.com 13
Why Do We Need or Want Financial Security?
Financial security will help us live less stressful lives and
pursue other goals
Less Conflict in Marriage
Better Health
Family
Religious Goals
Education
Retirement
Charitable Contributions
CommonSenseEconomics.com 14
“If you don't know where you are going, you might wind up
someplace else.”
~ Yogi Berra
CommonSenseEconomics.com 15
Practical Element of Personal Finance #1
Discover your comparative advantage.
CommonSenseEconomics.com 16
Comparative Advantage Discover what you can produce at a lower cost than
others. Think opportunity costs! Find out what others value and know how much they
are willing to pay you to produce your low cost good or service.
Trade your valuable services and goods for income. Use that income to buy those goods that would be
expensive for you to produce and save to achieve other financial goals.
Exchange is mutually advantageous! Consider the scenario presented in the next slide.
CommonSenseEconomics.com 17
Farmer John vs. Nurse Kelly: Can They Gain From Specialization and Trade?
CommonSenseEconomics.com 18
What’s Your Comparative Advantage?
Think about what you are good at doing and enjoy. Is this something others’ value highly? How do you know?
Is your educational training helping you develop a comparative advantage?
CommonSenseEconomics.com 19
Practical Element of Personal Finance #2
Be entrepreneurial.In a market economy, people maximize their income by providing services and goods others value. They get ahead by
discovering better ways of doing things in and outside their workplaces.
CommonSenseEconomics.com 20
The Entrepreneur Next DoorThe Entrepreneur Next Door Entrepreneurs actively
pursue discovering better ways of doing things.
They act quickly and strategically on new opportunities.
Entrepreneurs fuel economic growth and development!
CommonSenseEconomics.com 21
Entrepreneurs’ Success:
1. Entrepreneurial talent: the ability to discovera. new products that are highly valued relative to costs,
b. cost-reducing production methods, and
c. profitable opportunities that others overlook.
2. Tolerance for risk: Entrepreneurial activity and self-employment are riskier than being employed by a proprietor, partnership or corporation. But greater risk can translate into higher income and more wealth.
CommonSenseEconomics.com 22
Entrepreneurs’ Success (cont.)
3. High Savings Rates: Entrepreneurs have high savings rates. Often they invest in their businesses, adding to their wealth.
4. Work Hard and Smart: Entrepreneurs, business owners and independent contractors tend to work longer hours and more strategically.
CommonSenseEconomics.com 23
Practical Element of Personal Finance #3
Spend Less Than You Earn
CommonSenseEconomics.com 24
Why Should You Save?
• Increase your wealth.• Live a less stressful,
more financially free life.
• Achieve high consumption levels in the future.
CommonSenseEconomics.com 25
How Do You Start?
Just do it. Make savings a part of your
monthly plans, e.g. channel a designated amount into an electronic savings account.
Develop a budget and figure out how to reduce discretionary spending.
Buy used or sale items and place the “savings” into an account.
CommonSenseEconomics.com 26
Just Do It!!!Just Do It!!!
Exert the willpower to save now. It is unlikely that you will do so later. If you wait to save until your income goes up, it will
be extremely costly in terms of the funds available at retirement.
CommonSenseEconomics.com 27
Coffee Anyone?
Many people buy one premium cup of coffee each day. Assume each cup costs $4. If they could earn a 7% return, how much could this “coffee” money earn over a 50 year period if saved or invested?
a. Nothing. The coffee is consumed!
b. $1,460
c. $73,000
d. $ 443,918
CommonSenseEconomics.com 28
Strategic Savings Tax deferred savings.
Automatically deduct savings from your gross income, thereby reducing your taxable net income.
There are many types of tax-deferred savings plans: traditional IRAs, 401(k) plans, 403(b) plans, etc.
Think of creative ways to spend less. Use coupons and allocate savings into an account. Strategically purchase used items. Shop when there are bargain sales and promotions. Budget, budget and budget. Spend less and save more.
CommonSenseEconomics.com 29
Practical Element of Personal Finance #4
Don’t finance anything for
longer than its useful life.
CommonSenseEconomics.com 30
Financing Consumption Purchase on credit only
when you are buying revenue generating assets in order to earn positive net returns.
Financing makes it possible for you to spend now and pay later. Don’t build up debt unless it is strategic!
CommonSenseEconomics.com 31
Good Debt. When can you finance?
When goods and services financed now promise to yield a return greater than cost (principal and interest). Residential home Education
Under certain circumstances, these assets generate income and wealth over time. They can help increase your net worth (assets less liabilities).
CommonSenseEconomics.com 32
What Should Not Be Financed?
Nondurables – Goods that are consumed or items that lose their value quickly. Once consumed, food, clothing and concerts are
gone. Payments will linger if not paid for when purchased.
CommonSenseEconomics.com 33
Practical Element of Personal Finance #5
Get More Out of Your Money
1. Avoid credit card debt.2. Consider purchasing
used items.
CommonSenseEconomics.com 34
Paint a Bright Future!!!
Save today and spend in the future! Use credit cards wisely and pay them off immediately. Build a strong credit history in order to get the best interest
rates when financing a house, car and other big ticket items.
“…ordinary people can have lots of nice things and still accumulate a lot of money.”
CommonSenseEconomics.com 35
Credit Card Convenience
Paying with a credit card is NOT spending your own money, but borrowing someone else’s IF you do not pay right away.
Interest rates on credit cards are high because they are unsecured. Interest charges will outstrip what you can earn on savings and investments.
Think of your credit card as an extension of your checking account…Always pay your credit card bill in full.
CommonSenseEconomics.com 36
You paid how much?
You buy new clothes, go to a once-in-a-life-time concert with friends and buy more and more until you gradually hit your credit limit of $2000 at 13.4%.
You can only manage to pay the minimum of $50 each month.
How many months will it take you to pay the credit card off?
40, 80, 120, or 166 months? 166 months!
How much does the $2000 end up costing you in interest?
$0, $130.40, about $260, over $1300? $1300 in interest! And the items costing $2000 are gone!
CommonSenseEconomics.com 37
Buy UsedWhen Strategic
Is buying new worth it? Depreciation costs make new cars
expensive. They depreciate substantially when driven off the lot and they depreciate rapidly in the first three years.
Used cars may have slightly higher maintenance costs but their depreciation costs are much lower.
Buy used! Visit Edmunds.com and compare.
CommonSenseEconomics.com 38
Do Credit Card Companies Prey on the Financially Illiterate and Undisciplined? Advertisement of a credit card company:
“You want it all, and you want it now! Our credit card will make it possible.”
Is this a lie? Are goods scarce? Can we have everything? How will going deeper into debt affect your wealth
and future consumption?
CommonSenseEconomics.com 39
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the Chase +1 store Why do you think you get so
many applications?
CommonSenseEconomics.com 40
Practical Element of Personal Finance #6
Pay into a “real-world” savings account every
month.
CommonSenseEconomics.com 41
Rainy Days & the Real World
Life is full of “surprises”, and they’re usually expensive! Cars break down. Heaters and air
conditioners go. People get sick or
injured.
CommonSenseEconomics.com 42
Plan For Your Rainy Days!
The only “surprise” is the timing. So put a plan in place!
Purchase “peace of mind” by building a savings cushion.
Make contributions regularly and a mandatory part of your monthly budget!
CommonSenseEconomics.com 43
Practical Element of Personal Finance #7
Put the power of compound interest
to work for you.
CommonSenseEconomics.com 44
It’s a Miracle!!!It’s a Miracle!!! Save and invest
regularly. There is a huge payoff!
Compound interest allows you to earn more and more interest on interest and your investment!
CommonSenseEconomics.com 45
The Rule of 70
Determine how long it takes to double your investment. Place funds in an investment and let it grow over
time. Divide 70 by the expected rate of return (R) and
see how long it takes to double in size.
70 = Number of years R to double
When R = 7%, your investment will double in? 10 years (=70/7)
CommonSenseEconomics.com 46
Take A Closer Look Save $2000 at the age of 16 and place it in an
investment that promises a 10 percent return. How long will it take you to generate $4000 in funds?
7 years (70/10) So at the age of 23 you will have $4000.
How much will you have at the age of 30 if you continue to invest the funds? $8,000 ($4000 + $4000)
Age 37? $16,000
Age 51? $64,000 ($16,000 + $16,000 + $32,000)
CommonSenseEconomics.com 47
Practical Element of Personal Finance #8
Diversify - don’t put all of your eggs in one basket.
CommonSenseEconomics.com 48
Accumulate Wealth and Gain Financial Security
Investments involve risk, especially in the short-run. Manage this risk by building a broad portfolio based
on diversification. Historically, long term returns on stocks have been
attractive. But diversification is essential. Hold a large number of unrelated stocks for a
lengthy period of time. Put the law of large numbers to work for you!
CommonSenseEconomics.com 49
The Law of Large Numbers
The law of large numbers states that while some of the investments in a diversified portfolio will do poorly, others will do well.
The performance of the latter will offset that of the former,
and The rate of return will converge toward the historic
average.
CommonSenseEconomics.com 50
Avoid Double Jeopardy Does your employer offer a company stock-based
retirement program or agree to match any income used to purchase company stock if held for a period of time?
IF your company is well established and has solid growth potential, consider this investment opportunity.
However, sell your company shares and diversify as soon as permitted.
Failure to do so puts you in double jeopardy …You are now beholden to your company both for current employment and retirement income. If your company fails, you lose both. Diversify!
CommonSenseEconomics.com 51
Practical Element of Personal Finance #9
Indexed equity funds can help you beat the experts without taking
excessive risk.
CommonSenseEconomics.com 52
The Random Walk Theory
No one person, group of experts, or company can predict future changes in the stock market.
The random walk theory suggests Current stock prices reflect all
information about the company. Unforeseeable events drive
changes in stock prices.
Since future changes are driven by unforeseen events, no one can “beat the market”.
CommonSenseEconomics.com 53
Mutual Funds
Mutual Funds A mutual fund pools the savings of many
individuals and channels them into alternative investments.
There are many types of mutual funds – money markets, bonds, and equity fund mutual funds.
CommonSenseEconomics.com 54
Two Types of Equity Funds
Managed equity funds are administered by professionals, seeking to pick and choose stocks. A large research staff is often involved.
Indexed equity funds are invested to reflect the holdings of broad indexes such as the Dow Jones Industrials, S&P 500 Composite Stock Price Index, the Russell 2000 Index, or the Wilshire 5000 Total Market Index.
CommonSenseEconomics.com 55
Indexed Equity Funds vs. Managed Funds Because their holdings simply mirror a broad index,
indexed equity funds do not require a lot of Market research Stock trading
Consequently, the administrative costs of indexed equity funds are lower than funds managed by professionals.
Thus, more of your funds are channeled into investments.
Historically, the average long-term yield of indexed equity funds has been higher than their managed counterparts.
CommonSenseEconomics.com 56
Practical Element of Practical Personal
Finance #10
Invest in stocks for long-run objectives;
as the need for money approaches, increase the
proportion of bonds.
CommonSenseEconomics.com 57
Hold OnHold On You have built a diversified
portfolio and set long-term financial goals.
You channel savings to cover unexpected expenditures.
Volatile times in financial markets will emerge. Ride it out. In the long-run stocks rebound and you are covered.
So avoid selling stocks when the market is “bearish”.
CommonSenseEconomics.com 58
Stocks vs. Bonds
Historically, the real return from stocks (about 7%) has been higher than for bonds (about 3%).
The stock market is volatile. Therefore, holding stocks is risky when you may need the funds in the near future.
Bonds yield a set nominal return. When funds are needed in five years or less, they will be less risky than stocks.
Nonetheless, bonds involve risk.
CommonSenseEconomics.com 59
Bonds: Two Main Types of Risks
Inflation risk: Unexpected inflation erodes the purchasing power of the face value of the bond and the interest earned. Treasury Inflation Protected Securities (TIPS)
help protect against this risk. Interest rate risk: Unexpected increases in
the interest rate reduce the value of outstanding bonds. This risk increases with the length of time to
maturity.
CommonSenseEconomics.com 60
Bond Investment Strategies
Buy bonds that mature when funds will be needed. If you need funds in five years, buy a five year bond.
Transfer funds in a diversified portfolio gradually from stocks to bonds as funds will be needed in retirement, thus reducing your vulnerability to volatile changes in the stock market.
CommonSenseEconomics.com 61
Practical Element of Personal Finance #11
Beware of investment schemes promising high returns with little or no
risk.
CommonSenseEconomics.com 62
There’s no such thing as a free lunch!!!
Beware of deals that sound too good to be true!
The principal-agent problem makes you vulnerable. A potential conflict of interest
exists between the investor and the agent selling investment products.
The agent seeks to profit and has more information about the product than the investor. The investor is at a disadvantage and should be skeptical.
CommonSenseEconomics.com 63
Tips for Avoiding Investment Fraud
1. If it looks too good to be true, it probably is.
2. Deal only with parties that have a reputation to protect.
3. Never purchase an investment solicited by telephone or email.
4. Do not allow yourself to be forced into a quick decision.
5. Do not allow friendship to influence an investment decision.
6. If high-pressure marketing is involved, grab your checkbook and run!!!
CommonSenseEconomics.com 64
Practical Element of Personal Finance #12
Teach your children and others how to earn money and spend it
wisely.
CommonSenseEconomics.com 65
Teach Your Children Truths About Money
Teach children money is earned by providing services others’ value…Money does not grow on trees!
Money both helps us get what we want, AND helps others get what they want.
Success in general is realized by setting goals and working hard to achieve them…Achieve financial success and security. Start now!