Travel 2.0: The Emerging Web 2.0 Virtual Travelscape

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Web 2.0 Internet Application for Travel and Tourism.

Text of Travel 2.0: The Emerging Web 2.0 Virtual Travelscape

  • Travel 2.0: The Emerging Virtual Travelscape Alan A. Lew Dept of Geography, Planning & Recreation, Northern Arizona University Web20Travel.Blogspot.com - TravelGeography.info [email_address]
  • Distributed Business Model
    • Geographically Distributed
      • Employees / Production
      • Customers & Sales / Products
    • Distributed Business Model
      • Loose Couplings & Long Term Relationships
      • Lower Transaction Costs & Greater Innovation
    • Social Networking with Partners & Customers
      • Shared Intellectual Property
        • Through Transparency, Frequency, Visibility
      • Technology to Facilitate Communication ( Web 2.0 )
        • To build Community, Trust, & Cooperation
        • New Knowledge through many Small Discussions
          • Game Theory
  • Web 2.0
    • Web 2.0 = new revolution in Internet growth
      • Internet = invisible part of every day life
      • New levels of access to information
    • New Concepts, Applications, Websites, Channels
      • eHub - h ttp:// www.emilychang.com/go/ehub /
        • web applications, services, resources, blogs or sites with a focus on next generation web (web 2.0), social software, blogging, Ajax, Ruby on Rails, location mapping, open source, folksonomy, [tagging], design and digital media sharing
    • Democratizing the tools of production
      • User Generated & Contributed Data / Info.
      • Ideas over Costs
        • Online business without venture capital
      • a Billion Niches
        • Custom Streams, not mass markets
    • Enabled by High Speed Internet
  • Social Software lets people rendezvous, connect or collaborate by use of a computer network software that supports group interaction ( wikipedia.org )
    • Instant Messaging
    • Internet Relay Chat
      • chat rooms
    • Internet Forums
      • bulletin boards
    • Social Network Services
      • MySpaces
    • Social Guides
      • recommend real world places / services - TripAdvisor
    • Social Bookmarking
      • publicly posted favorite lists
      • Del.icio.us, Google Notebook
    • Social Reputation Network
      • eBay
    • Weblogs
      • Blogs, Podcasts, Vlogs/Videocasts
    • Social Citations
      • references for academics
      • Citeulike.org
    • Peer-to-peer Social Networks
      • file sharing photos, games
    • Virtual Presence
      • meeting in online worlds
      • Second Life
    • Virtual Worlds & Massively Multiplayer Online Games (MMOGs)
    • VOIP Internet Telephony
      • Skype, GizmoProject
    • Wikis
      • Collaborative Writing/Editing
      • Writely, JotSpot, Wikipedia
  • WEBLOGS
    • Weblog = 1997 Blog = 1999
    • = Websites that contain a series of articles in chronological order = Niche Media
      • Identity Blogs (diaries)
      • News & Political Blogs
      • Collaborative Blogs (many contributors)
      • Moblog = Mobile phone photo blogging
    • Blogosphere = 40.7 million Active Blogs
      • 1.2 million posts each day = 50k / hour (May 2006)
        • BUT Many new blogs are Splogs -- Spam Blogs
  • Travel Blogs
    • Personal Trip Diaries
      • Golden Triangle Blog - golden- triangle.blogspot.com
      • Travel Pod - www.travelpod.com
      • My Life of Travel mylifeoftravel.com
      • YourHotelStinks -
    • Destination Blogs
      • PinoyTravelBlog.com A Filipino Guide to the Philippines
      • Gadling.com Professional Travel Writers - collaborative blog
    • Travel News & Opinion
      • Roads Less Traveled - www.ahlsmith.com
        • Scott Ahlsmith, president of The Travel Institute
      • VagaBlond.com
        • Collaborative Travel Blog Fashionable Travel
      • Geeky Traveller A Travel Blog for Nerds - www.geekytraveller.com
      • Written Road blog Tips for Travel Writing writtenroad.com
  • Travel Blogs
  • Blog Marketing
    • Turning Marketing on its Head
      • Viral Marketing
      • Information focused, not Selling
        • Employee blogs (maker specialists)
        • Customer blogs (user specialists)
        • www.EnglishCut.com
          • traditional tailoring (clothing) techniques
            • 1000 visitors a day
        • Stoneyfield Farms (largest U.S. organic dairy producer)
          • blogs on: Babies , Mothers , Cows , & Kids
            • www.stonyfield.com/weblog /
    • Difficult to Monetize
      • Based on Free web text model
  • Podcast = Audio Blog
    • Internet Radio early 1990s
    • Podcasting September 2004
      • individuals creating own material
      • easy & cheap = democratizing radio
    • July 1, 2005 = Apples iTunes supports Podcast downloads
    • PodcastAlley.com - >19,000 Podcasts & Videocasts (May 2006)
    • Feedburner.com - >47,000 Podcasts & Videocasts (April 2006)
    • Estimated 1 to 10 million Listeners, 20% growth/month
    • Travel Podcast Types:
      • Industry News & Reviews
      • Destination/Attraction News & Guides
      • Personal Travel Experiences & Opinions
      • Soundscapes / Soundscenes / Soundseeing Tours
      • Repurposed Radio Programs
  • Podcasting Market
    • Come to Me Web
        • Instead of Go and Get It Web
      • Pushing text, audio & video to computer & MP3 player
        • via Podcatcher (RSS Aggregator) program
    • Podcasting = Narrow casting
      • Opposite of Broadcasting
        • Video blogging (Vlog, Vodcast)
    • Redefining Marketing
      • more than Blogging has
      • Well developed Radio Advertising market
      • Psychographic Community
        • Radio & TV = Geography-based community
      • Ultimate Niche Marketing narrow & devoted
  • Travel & Tourism Podcast
    • Home Based Travel Agent - http://hometravelagent.blogspot.com
    • Lonely Planet Travelcasts - http://www.lonelyplanet.com/podcasts/
    • Travelography: World Travel News &
    • Geography for Travelers http:// travelgeography.info
    • The Rocky Top Podcast Knoxville, Tennessee CVB http://www.5minuteswithwichita.com/rockytop/
    • A more complete list of travel & tour