Ireland’s largest digital platform, 2015

Tractor Market On DoneDeal June 2015

DoneDealer User Journey

Morning Commute8 am

Midday Consumption

12 pm

Evening Browsing8 pm

DoneDeal Tractor Report

DoneDeal Tractor Report Includes

1 CSO New & Secondhand Tractor Registrations 2. Trends In Farm Machinery on DoneDeal

3. Value of Tractor Units Advertised on DoneDeal4. Agri Machinery Brand Searches on DoneDeal

5. Data from DoneDeal regarding active users selling Tractors

“With over 21,200 unique Farming Advets currently placed & Goods to the value of €20 million for sale in the farming section alone,

farmers are buying & selling online like never before ” David McWilliams Sep 2014 Irish Economist

Tractors Market on DoneDeal.

Used Tractor Units for Sale

The Trend in The Second Tractor Market – Mirrors New Tractor Registrations

Over the last 3 years Info CSO STATBANK

Farm Machinery - DoneDeal

2012 – 2015 Farm Machinery on DoneDeal shows a upward trend

( in May 2015 6600 Active Farm Machinery Ads )

“Using what McWilliams has termed ‘Tractornomics’ the report illustrates how the number of used tractor ads placed on DoneDeal is also another great predictor of new tractor registrations and a positively correlated

link to increased output in the future “ David McWilliams Sep 23. 2014

A Growing Trend

Tractors For Sale - DoneDeal Tractors For Sale - DoneDeal

€18,014,898Value of Tractors Advertised on

May 2015

€12,162,588Value of Tractors Advertised

May 2014

The Values above are conservative calculations as up to 25% of ads place are advertised with €0 Value when

placed.

Farm Machinery Brand Searches on DoneDeal

1. Massey Ferguson 4777 18%2. John Deere 4779 18%3. Ford 3473 13 %4. Zetor 3103 11%5. New Holland 2177 8%6. Non Brand Search Tractors 1305 5%7. All other Brands 27%

Tractors for Sale on DoneDeal

In May 2015 90.2 ads daily placed in “Tractors for sale”

The last 12 months 96,345 unique classified advertisers placed ads in

“ Tractors For Sale ”

Tractors for sale @ DoneDeal 34,547 Web Visits Daily All platforms

This shows consistent efforts by Tractor owners and dealers to compete for sales in this Marketplace on DoneDeal

Frazer Waters Senior Account Manager DoneDeal

Info Compiled using DoneDeal data and public info from CSO Stat Bank.If you would like more information or have any questions.

We would like to hear from you.

frazer@donedeal.ie