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5 Key Success Factors EQUITY CROWDFUNDIN G David Solomon SOLOMONCAPITAL GROUP WWW.SOLOMONCROWD.COM

The Art of Equity Crowdfunding

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Page 1: The Art of Equity  Crowdfunding

5 Key Success Factors

EQUITYCROWDFUNDING

David Solomon

SOLOMONCAPITAL GROUPWWW.SOLOMONCROWD.COM

Page 2: The Art of Equity  Crowdfunding

PITCH

STORY

INFO.

EXPOSURE

5 KEY Success Factors

MONITORINGWWW.SOLOMONCROWD.COM

Page 3: The Art of Equity  Crowdfunding

WWW.SOLOMONCROWD.COM

Page 4: The Art of Equity  Crowdfunding

The

STORY!Be Sure your story is EXCITING enough !

Does your innovation have solid FUNDAMENTALS? [Real NEED ,best SOLUTION, GROWING market, SMART

business model…

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Page 5: The Art of Equity  Crowdfunding

The

PITCH!On - line Pitch, should Focus on EMOTIONS as well as on PROFESSIONALISM. Crowdfunding campaign is about

the visualization of storiesUSE VIDEO CLIPS and increase your chances of going

viral. Try to find your … X FACTOR

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Page 6: The Art of Equity  Crowdfunding

The

EXPOSURE!Spread the word using SOCIAL MEDIA, marketing and PR.

Don’t limit your search for funds to the people who frequent the crowdfunding site you choose.

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Page 7: The Art of Equity  Crowdfunding

The

INFORMATION!Be sure you support the CAMPAIGN with the right [up-to-

date, focus, reliable ] informationBe sure you have “wining” business plan, investor

presentation…]

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Page 8: The Art of Equity  Crowdfunding

The

MONITORING !Keep monitor the responses. Be in- touch with the investor’s community, be available 24/7 to answer

questions, update the pitch. Remember it is a PROCESS not an EVENT.

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Page 9: The Art of Equity  Crowdfunding

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JOIN US AT

SOLOMONCROWD.COMThe Global Equity Crowdfunding Platform

WWW.SOLOMONCROWD.COM

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