Target Audience research on Ed Sheeran

By Florence Lamptey

Information from – www.yougov.co.uk/profiler

According to YouGov – Ed Sheeran fans are likely to be aged between 18-24 , female with a social grade of C2DE

They tend to be with in North East region , right wing political thinkers and make less than £125 spare change

Demographics

Lifestyle

Favourite dishes include chips and tend to like formula 1 racing

General interests include people and celebrities and niche interests include travel with a most likely pet of a dog

Personality

On occasion describes themselves as over sensitive but still think they’re easy to talk to.

Brands

Enjoys shopping at Primark as well as Asda. Likes Forever 21 , often associated with the bank of ‘Coventry -building society’. And prefer the Renault car brand.

Entertainment

Enjoy entertainment like Cinderella , The X factor , Ellie Goulding and Will Smith.

Online

Often browse DorothyPerkins.com , usually follow Taylor Swift on Twitter as well as Ed Sheeran. Usually browse Olly Murs on facebook as well as Ed. And Lastly they usually use apps like Instagram and Candy crush.

Media

Usually online for 41-45 hours p/w , like to read The Sun newspaper as well as OK! Magazine. Watch Tv for 21-25 hours p/w and recently watched I’m a celebrity get me out of here