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SMART APPROACHES TO REACH SMART-ENABLED CUSTOMERS
Matthew GoldmanFounder/CEO, Wallaby Financial
April 7, 2014
DON’T DO THIS๏ Not mobile friendly
๏ Hard to read
๏ Very long URLs
๏ 90% of e-mail is disclaimer text
๏ Subject is generic
๏ No location data
๏ Only pointing to a single opportunity
GOOGLE GLASSTHE PROMISE:✓ Real-time
✓ Geo-capable
✓ Unobtrusive ?
THE REALITY:✓ Glass-holes
✓ No battery life
✓ Limited screen capabilities
MOTION CO-PROCESSORS
Apple’s M7 Motion Co-processor in the iPhone 5s is more critical than it seems to finance:
๏ Ability to understand shopping behavior
๏ Driving alerts
๏ Saving the battery
90
30
Battery After 3 Hours Monitoring
iPhone 5 iPhone 5S
IN STORE: BLE, BEACONS AND SHOPKICK
๏ Ability to positively identify in-store presence
๏ Ability to segment by location in store
๏ Micro-targeting offers
๏ Standards concerns
๏ Proprietary solutions
๏ Adoption timeline
ALERT BY ALGORITHM
✓ Don’t push alerts to everyone
✓ Understand how frequently you are messaging
✓ Understand when to message
✓ Understand how to message
✓ Make each message a positive interaction
PLAN AN IDEAL EXPERIENCETo build out the right solution, you need to know what you want to accomplish
๏ What are you trying to get the consumer to do?
๏ How will you monetize the behavior?
๏ Who is paying for the behavior?
๏ What are the parameters of acceptable outcomes?
๏ What tools do you already have at your disposal?
Answer these TO KNOW THE right technologies
thank youMatthew Goldman
Co-Founder and CEOWallaby Financial, Inc.
[email protected]@magoldman
www.walla.by@wallabycard