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The #1 issue with credit unions today with their social media efforts is time and resources -- based on a 2012 Filene study. In this presentation, numerous tips and lots of tools to make a credit union's social media efforts almost effortless. They tons of time and a boatload of money in labor.
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Tips, Tricks, & Tools
How to Manage Your Social Media Effectively
Thank you.
Questions?
What arepeopledoing?
O
What are CUs doing?
•77% enhancing SM plans for 2013
•94% investing resources in Facebook
•58% investing resources in Twitter
•24% investing resources in Google+
- CUNA Mutual 2013 survey
How are CUs using it?
•97% for CU news, alerts, edu, and info
•97% to build CU awareness
•93% to promote CU events
•73% for member communication, feedback, responding to comments (member service)
- CUNA Mutual 2013 survey
What are CUs using?
- The Financial Brand 2013
•Time
•Resources
•Knowledge
Filene Research Institute2012
Plan?
Amazingly, only 30% of credit unions using social media have a
plan.—Filene Research Institute 2012
Editorial calendar
Time blocks
15 minutes: morning
15 minutes: lunch
15 minutes: afternoon
15 minutes: night
Workflow layout
O
O
Value add
Tools
Dashboards/Schedulers
•HootSuite
•TweetDeck
•Social Oomph
•Buffer
•Twitterfeed
Questions? Let’s chat.
Mike LawsonDML Communications / CUbroadcast
760-845-8146
Twitter: @dmlcomm / @CUbroadcast
Slideshare.com search: “dmlcomm”
