LOGO

Kiev, March, 30, 2009

Oleksandra Shpytyak, DSFA autor and presenter

Svitlana Shmelova, PhD, DSFA – adviser

Small retail in the conditions of recession

May 1, 2023 2

Favorable possibility disappears among difficulties and problems

Albert Einstein

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 3

Google on demand «crisis» finds 178 000 000 pages

on English-speaking sites

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 4

According to experts:

«present recession will at least 3 years, and, possible, even longer»

«the problems caused by present economic recession, probably, will

be notable at 15 years»

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 5

In my opinion, private retail is one of spheres where it is possible to begin new business and stably to

receive profit in the circumstances with the least risks.

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 6

The purpose of my work – to show as we can don’t lose

business and even to find profit in recession time at the

certain approach.

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 7

A present situation in retail sphere

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 8

Large retail companies reconsider they investment plans now

Long-term and large projects are “frozen”

CapEx-programs reduced

Low profitable and unprofitable shops are closed

Falling of demand for the goods

Present conditions of crediting by a foreign currency weaken a position of large retail networks

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 9

Basic problem of the small seller this is illiterate business dealing

Marketing researches aren’t carried out

Innovative activity isn’t conducted

The basic financial and economic indicators miscalculate

Falling of demand for the goods

Forecasts and strategy aren’t use

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 10

The “small boat” of the small retail has a lot of risk at the big ocean of business,

but the small boat is more mobile and easy for a timely course change

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 11

Small retail in the conditions

of recession

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 12

For 70 % of Ukrainians the main criterion of a choice of shop

is the convenient place and a comprehensible price

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 13

Choice of shopTo receive the necessary goods

For the good price

Convenient place

Oleksandra Shpytyak. Small retail in the condition of recession

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«Market will don’t take former 25-30 thousand names of the goods which sell

retail networks. The list of the goods will be reduced to 3-5

thousand and it there will be only those goods which quickly turnover and is

cheaper»

president of the Ukrainian Trading Association I.Balenko

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 15

Necessary to define correctly the purposes of activity for to keep and even to

expand clientele and the business income

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 16

The basic questions

Q

What there is my business?For whom are we necessary?

Why my company here?

What is my uniqueness consists?

For whom we work?

What is distinguishes us from other companies?

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 17

Revision of strategy or its formulation - if it hasn’t been made before - should become by the first step

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 18

“If you don’t know where you are going,” the Scarecrow said to Dorothy, “it doesn’t matter which road you take.”

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 19

Any business company receives the income by satisfies requirements of the

buyer for the goods

Today’s direction should become: on requirement of buyers, taking into account their new financial

situation, taking into account their new style of a

life or consumer preferences

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 20

“You”“what you receive?”

“what we do for you?”

“We”

“we work for you”“we try for you”

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 21

People don’t buy the goods but they solve their problems by purchase of these goods

People don’t buy service but people solve their problems by acquisition of these services

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 22

On what lose small retail and as it to correct

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 23

is required

1

Market research of consumer preferences

2

Research of satisfaction and loyalty of clients

3

Research of image of the

company

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 24

The company purposes

= the purposes of its employees

Basic formula of company motivation

Values of the company

= values of its employees

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 25

It is necessary to concentrate efforts to

creation of a complementary team

Oleksandra Shpytyak. Small retail in the condition of recession

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For reception of competitive advantage at a difficult economic situation

it is necessary to use all possibilities and to take into consideration

all existing thoughts and the points of view

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 27

It is possible to use the personnel in quality of trend spotters

for to be well informed about new ideas

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 28

For a practical estimation of quality of work of sellers:

«the latent buyer»«shopping by phone»

Oleksandra Shpytyak. Small retail in the condition of recession

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Incremental innovations for services are the perspective phenomenon

for small retail

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 30

«More often the buyers doesn’t know what they wants, until someone will not offer it»

Business should define – what is necessary for the buyer&client today

and to guess - what for clients will be necessary tomorrow

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 31

It is necessary to analyze, generate and make use of experience

of other successful companies for satisfaction of today's requirements of

clients

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 32

Price

Quality

Service

Availability

Can be copied by your competitors

But it is impossible to copy corporate culture

and a bright brand.

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 33

Thus always it is necessary to be ready to show the goods,

its quality and freshness.

Quality and freshness of goods and your business ideas

should be the truth.

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 34

Conclusions

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 35

“the important factor of recession of an economic conjuncture,

except deficiency of credit resources, is “uncertainty in economy”

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 36

Transparency

Sustainability

Responsibility

New characteristic of the successful company

Oleksandra Shpytyak. Small retail in the condition of recession

May 1, 2023 37

The Client

Team

Professionalism

Your Text

Responsibility

Should become the basic values of business in Ukraine today

Oleksandra Shpytyak. Small retail in the condition of recession

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Three persons worked, they did the same work.

But when their have been asked what they do,

answers were a different.

I wish to all of us to build a Temple of Our Life

One has said: "I crush stone"Other has said: "I make money for life by myself "

The third has answered: "I build a Temple“

Oleksandra Shpytyak. Small retail in the condition of recession

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Thanks a lot for your attentionThanks a lot for your attentionQuestions?

Oleksandra Shpytyak, DSFA

Svitlana Shmelova, PhD, DSFA, depwr@a-teleport.com