SecureTrading Ecommerce EXPO North 2010 presentation

www.securetrading.com | [email protected] | 0800 028 9151

Ecommerce Expo North 2010 Presented by: Jon Prideaux Date: 27th May 2010

www.securetrading.com | [email protected] | 0800 028 9151 2




  In this new wave of technology, you can't do it all yourself, you have to form alliances.

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Collaborative Commerce


SecureTrading

Telephone Orders Fully Hosted Payment Page

Flexible API

Technical Layer

Banking Layer

SecureTrading Payment Gateway

SecureTrading Merchant Account


 Expanding Internationally

 Reducing Abandonment

 Increasing Approval rates

 Reducing Fraud

Ecommerce Merchant Issues



Europe

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e-Commerce in Europe

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Source: European Commission


The Payment Pipe

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PCI Data Security Standard

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API Solutions

  Tokenisation   Removes requirement to

hold card data   Token used to generate

refunds and repeat transactions

  Eliminated costly compliance for the storage

Hosted Solutions

  Three Options   Payment Pages

  Fully Customised Appearance

  Payment Pages +   As above, but with your

URL   iFrame

  Payment details collected without host iFrame

  Completely removes compliance requirement

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3-D Secure – Success or Failure?

  Some people like it: “I love the guarantee” “If it wasn’t for Verified by

Visa I wouldn’t trade online – I need to know I’m going to get paid”

  Some people hate it “It’s just friction” “Every time I see that

bloody box I cringe. I don’t want to enter another password and I don’t want my customers to do so either. It just gets in the way”

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Source: SecureTrading Research


3-D Secure Usage is increasing…

  UK VbV penetration reached 48.3% in December from 42.7% the previous month and 40.1% in the same month a year ago

  88% of UK VbV volume was fully authenticated in December

VbV penetration of UK ecommerce, 36 months to December 2009

48.3%

Source: Visa Europe


  Verified by Visa fraud rates are almost 3x better than non-VbV fraud rates

  Card not present fraud drops 19% in 2009

… and Internet Fraud is reducing

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Ecommerce fraud-to-sales ratio, basis points, 36 months to December 2009

Unauthenticated

Fully Authenticated

Source: Visa Europe, UK Payments


Enrolment Rates

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Europe USA Visa MasterCard UK France Italy Germany Spain Source: SecureTrading


Enrolment Rates

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Europe USA Visa MasterCard UK France Italy Germany Spain Source: SecureTrading


Enrolment Rates

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Europe USA Visa MasterCard UK France Italy Germany Spain

Source: SecureTrading


Approval Rates

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Europe USA UK France Germany Spain Italy

Non 3-D

3-D



What About Abandonment?

  Abandonment rate = 2.2%

  Approval rate:   with 3-D= 93%   Without = 87%

  Adjusted benefit of 3-D Secure = 3.8% improvement

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3.8%


  “text book example of how not to design an authentication protocol”

  “more than 250m users of Verified by Visa alone… probably the largest … system ever deployed”

3-D Secure

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Source: Ross Anderson / Steven J. Murdoch


Contact details

Jon Prideaux [email protected] +44 (0) 20 8290 9890 +44 (0) 7710 096665


Gerry Partridge, Head of Sales & Marketing

Collaborative Commerce

The importance of choosing the perfect ecommerce partners

SecureTrading & BT Fresca

Gerry Partridge - Head of Sales and Marketing

BT Fresca Ltd

Introduction to BT Fresca •  Established in 2000 as Fresca

•  Dedicated team of 75+ people UK plus 15 off-shore

•  Data centre operations at Heathrow (Equinix) and Maidenhead (Blue Square)

•  Office in High Wycombe, Buckinghamshire

•  Acquired by BT January 2008 – now BT Fresca Limited

•  The multi-channel and e-commerce specialist within BT Retail

Where we sit within BT plc

BT Group

BT Retail

BT Expedite

BT Fresca

What we do

We design, build and supply a fully managed hosted e-commerce service…..

delivering a highly resilient and scalable platform for leading retailers websites…

under a 99.9% service level agreement

The importance of partnership...

•  It’s about getting the right solution for the client

•  Collaboration and team work •  Team is better than one – no one is an island!

•  Partnership: •  Increases capability •  Enhances knowledge •  Boost speed to market

How was our partnership developed?

•  2005 Launched new e-commerce platform

•  Required a reliable and scalable PSP •  Selection process •  Working together to achieve…joint

objectives

The situation…

Partnership….the 5 P’s

Having the right Product.....

With demonstrable Performance.....

How has it been?

•  No loss of service due to DDOS attacks •  100% uptime •  Christmas peek period with no derogation in

site performance •  Over 300% increase

at peek trading

At the right Price.....

£......

With the right People.....

Partnership is….Promise!

Why has it been successful?

 Tight platform integration  Both parties have delivered on their promise  We have not failed on performance  Very responsive support  Excellent relationship at all levels  Reliable service to 30+ joint customers

Together we are stronger

Summary

“We selected SecureTrading as the Payment Service Provider for our e-commerce platform in 2005. Since then, we have worked closely together to provide a reliable, responsive and high quality service to the retailers on the FrescaCommerce Platform.

We have always had an excellent relationship with SecureTrading, and the benefits of our partnership are clear in the quality of service our own clients receive” adds Gerry Partridge – Head of Sales & Marketing BT Fresca.”

[email protected] www.btfresca.com

Questions?

Economy & Finance

SecureTrading Ecommerce EXPO North 2010 presentation