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* Are you in the midst of going through a formal evaluation and procurement process to purchase a DITA/XML content management system? * Do you have a small group and not much budget to invest in technology? * Do you have some users that only need occasional access to a system? * Do you have “peak periods” with heavy production workloads?What if you could have a complete XML-based end-to-end solution for managing and producing multilingual content...for about the same price as you pay for your departmental phone bill?“Software as a Service (SaaS)” is quickly becoming the preferred approach for many organizations to get access to technology that was previously difficult or impossible to afford for smaller/midsize businesses. This session will describe a number of successful implementations of the DocZone DITA CMS, translation, and single source publishing environment across a number of different industries. * Are you in the midst of going through a formal evaluation and procurement process to purchase a DITA/XML content management system? * Do you have a small group and not much budget to invest in technology? * Do you have some users that only need occasional access to a system? * Do you have “peak periods” with heavy production workloads?What if you could have a complete XML-based end-to-end solution for managing and producing multilingual content...for about the same price as you pay for your departmental phone bill?“Software as a Service (SaaS)” is quickly becoming the preferred approach for many organizations to get access to technology that was previously difficult or impossible to afford for smaller/midsize businesses. This session will describe a number of successful implementations of the DocZone DITA CMS, translation, and single source publishing environment across a number of different industries.Publishing organizations have long recognized the value of migrating content to XML to attain the benefits of content reuse, reduced localization costs, and single-source publishing. But, many of these organizations have never been able to justify the high cost and long implementation cycles required to install an in-house XML content management solution.Recently, a new alternative has emerged—the “Software as a Service (SaaS)” model, which offers a hosted XML content management environment on a subscription basis. According to leading research firm InfoTrends, over 40% of their survey respondents would either “prefer” or “definitely consider” a hosted content management solution.This seminar will highlight the following topics: * Critical success factors for evaluating XML content management solutions * Comparison of the differences between a traditional “in-house” purchased CMS business model vs. a SaaS subscription-based business model * New pricing models for SaaS solutions in a Web 2.0 world * “Real life” case studies of successful DocZone SaaS implementations across a number of industries
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Copyright © 2007 DocZone.com bv
DocZone.com®
XML Content Management
Success Stories
Why XML Content Management?
Standards-based approach to content frees you from the trap of proprietary tools
Enables content “chunking” for optimal reuse XML is format neutral, allowing for “push button
publishing” to multiple output formats XML complies with Unicode, enabling easy
globalization of content
Copyright © 2007 DocZone.com bv
Collaborativereview andapproval
Pre-translate content and alert translators
How does it work?
Check content into repository
XMLXMLXMLXML
XMLXMLXMLXMLXMLXMLXMLXML
Vendor localizes XML content
Write/edit XML content
Publish to all output formats for all markets
HTML
Create graphicsStore in repository
Link with XML contentCopyright © 2007 DocZone.com bv
Why doesn't everybody already have it? High cost
• Full solution typically has required the purchase of multiple tools from multiple vendors
• Authoring tool, CMS, publishing tool, help authoring tool, translation tools, etc. (each with high-cost maintenance)
Copyright © 2007 DocZone.com bv
Why doesn't everybody already have it? High cost
• Full solution typically has required the purchase of multiple tools from multiple vendors
• Authoring tool, CMS, publishing tool, help authoring tool, translation tools, etc. (each with high-cost maintenance)
Long time to fully deploy into production
• Custom integration often required to make all of the components work together in a way that meets customer-specific requirements
• Often requires a year or more to reach full production
• Integration services can cost as much (or more than) the cost of the software components
• Takes longer to achieve ROI
Copyright © 2007 DocZone.com bv
Making the business case for an XML CMS Cost Avoidance (The 4 “R's”)
• Reuse content at the component level
• Repurpose content to multiple output formats
• Review process can be streamlined and automated
• Reduce translation costs dramatically!
Copyright © 2007 DocZone.com bv
Example: Content Reuse (Reuse XML)
Copyright © 2007 DocZone.com bv
Example: Content Reuse (Reuse Images)
Copyright © 2007 DocZone.com bv
Example: Content Reuse (Leverage Translation Memory)
Copyright © 2007 DocZone.com bv
Example: Content Repurposing
Copyright © 2007 DocZone.com bv
Example: Content Repurposing
Copyright © 2007 DocZone.com bv
Example: Content Repurposing
Publish to HTML
Copyright © 2007 DocZone.com bv
Example: Content Repurposing
Copyright © 2007 DocZone.com bv
Example: Review process automation
Copyright © 2007 DocZone.com bv
Example: Review process automation
Copyright © 2007 DocZone.com bv
Example: Reduce translation costs
Copyright © 2007 DocZone.com bv
Example: Reduce translation costs
Copyright © 2007 DocZone.com bv
Example: Reduce translation costs
Copyright © 2007 DocZone.com bv
Making the business case for an XML CMS Cost Avoidance (The 4 “R's”)
• Reuse content at the component level
• Repurpose content to multiple output formats
• Review process can be streamlined and automated
• Reduce translation costs dramatically!
Increase Revenues!
• Derivative products can be easily spun off by creating new “collections” of content objects
• Personalized delivery based on end-user attributes
• New delivery platforms can easily be launched (e.g., PDA, mobile phone, e-book, etc.)
• Difficult to quantify up front, but the value? Priceless!
Copyright © 2007 DocZone.com bv
The SaaS business model greatly reduces your risk!
Conventional vendor:
Charge customers most or all of the money at time of purchase, before system
is even installed
Customer implements system (often with an integrator)
Charge 18-20% annually for support
No vendor accountability for failure
SaaS Vendor: Vendor configures system (minimal customization)
Monthly/annual license payments do not start until system is “production-
ready”
Penalties to vendor if SLA metrics are not met One vendor supports entire end-to-end environment
“This cultural difference consistently trips up conventional vendors when they try to adopt the on-demand model!” (Phil Wainewright, zdNet)
Copyright © 2007 DocZone.com bv
Case Studies
Medical Device Manufacturer
Using the DocZone environment to create topic-based content, localize into 12 languages, and automatically produce PDF user guides and an online help knowledgebase
Utility/Nuclear Energy
Using the DocZone platform for creation of regulated licensing documents for review and approval by the Nuclear Regulatory Commission
Automotive manufacturer
Using DocZone to facilitate the creation, localization, and automated publishing of glove box manuals in several languages, including bidirectional languages such as Arabic
High-tech manufacturer
Using DocZone to create product manuals and online help in English and Japanese
Copyright © 2007 DocZone.com bv
Copyright © 2007 DocZone.com bv
Dan DubeManaging Director, US Operations
T: +1 603 488 5008M: +1 603 785 3052
Email: [email protected]
