Ryan CEO English Seminar-Day 2

W. Ryan Huddleston

[email protected]+82-10-5533-3042Blog: http://ryanceoseminar.blogspot.com

English CEO Seminar

Day 2: August 29th, 2011

Topic: Investor Presentations

mailto:[email protected]

http://ryanceoseminar.blogspot.com/

Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com

Seminar Curriculum

5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11

Class Hours: 7:00-9:00pm Location: Nulikum Square


Seminar Focus

1.Elevator Pitch

2.Presenting Effectively to Venture Capitalists

3.Learning Cultural Differences

4.Increased Ability to Freely Talk in English


Day 2 Focus

1. Review EP: Yourself, Company, Team

2. Presenting Effectively (in English)

3. Answering Investor Questions

4. Investor Point of View


Presenting Effectively

SIMPLICITYSingle most important part of a VC Presentation?

• YOU!

And…Important things to convey ( 나르다 )…

• Integrity- 성실• Passion- 열정


Preparation…

Handout…

Audience Connection

Timing your speech

Time Table: David Rose:

1. Angel Pitches < 15 minutes 2. Vent. Cap. < 30 minutes

Guy Kawasaki 10/20/30 Rule

Preparation…



• Experience

• Knowledge

• Skill

• Leadership

*Attributes- 자질



• Commitment- 실행

• Vision- 비젼

• Realism- 현실성

• Coachability- 경청 ( 코칭을 받아들일 수 있는 능력 )



• Logical Progression- 논리적 전개• Things I know or understand• Validators- 검증 ( 고객 , 파트너 , 다른

투자자들의 검증 )

• Things I know aren’t true• Things I don’t understand• Things that make me

think• Internal inconsistencies-

일관성이 업는• Typos, errors,

unpreparedness


Presentation Structure

• Company Logo

• Business Overview

• Management Team

• Market

• Product

• Business Model


Presentation Structure

• Strategic Relationships- 전력적 관계 • Competition

• Financial Overview

• Use of Proceeds- 투자금 • Capital & Valuation


Element Bars (Presentation)


Element Bars (Presentation)

How does the company work?

What were they focused on?

Did he present his passion?

Was it easy to understand?

Did it tell a story?


Investor Point of View

David Rose Good-Short, short bullet

points Better-Just the headline Best-Images only

Andrew Abela GOOD CEO BAD CEO


Investor Point of View

Don Rainy Investment Company

Knowledge

Bijan Sabet Right mix of Humor

Do You Suffer From Decision Fatigue?

( 결정하는 일에 지친 투자자 )


Keep in mind!Paul Graham

Fred Wilson

There are two types of listeners:

1. Left Brained = Prefers Factual Data( 논리적인 투자자 )

2. Right Brained = Prefers Narration( 감성적인 투자자 )


Element Bars (Investors)


Element Bars (Investors)

Investment company knowledge?

Focus? Company Logo?

Financial questions

Business model

Selling his Passion

More important: Idea or Execution?

Appealing to left and right brain?

Capital and Valuation?

Good CEO, Bad CEO?


Foreign Investment

1. Why foreign investment?

2. Explain your market?

3. What advantages do you have?

4. Potential cultural differences?


After Class Assignment

1. Finish the Market and Advantage Sections of the English Elevator Pitch

- Email the parts before the next class- [email protected]

2. Preview of next class:- Foreign Investment Difficulties- IR Timeline- Market trends and issues- Finding a foreign VC

Economy & Finance

Ryan CEO English Seminar-Day 2