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Brand presentation of RupeeZone - www.rupeezone.in
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Brand presentation
Chennai
12th July, 2010
CONFIDENTIAL
WHAT IS RUPEEZONE?
2
• RupeeZone is a distribution platform which showcases financial services and products from some of the most prominent players in the industry. Offerings include
– Loans (Home loans, LAP, car loans, personal loans and business loans )
– Insurance (General and Life)
– Credit cards
– Pre-owned cars and
– Time share packages
• RupeeZone will be present on the web through www.rupeezone.in (under testing now)
• Initially, RupeeZone will be operational in Chennai, Bangalore, Hyderabad and Coimbatore
Unlike other online portals, RupeeZone will be backed by a well-established fulfillment engine - TSM’s large FOS/tele-calling infrastructure
2
HOW IS WWW.RUPEEZONE.IN DIFFERENT?
3
• RupeeZone.in is designed to trigger a response from the customer by
– Emphasizing on the fulfillment capability of the portal
o By clearly communicating the comfort of a single point of contact
o By stressing on the convenience of end-to-end doorstep service
– Providing practical, accurate and extensive information and
– Prominently displaying information which enhances the credibility of the portal
• RupeeZone.in is designed using a customer-centric approach based on
– Customer insights developed over 23 years of financial services distribution and
– A detailed study about customer expectations from such a website
• RupeeZone.in will be promoted online through a comprehensive internet marketing plan which includes SEO, SEM, banner advertising and social media marketing
RupeeZone.in will not be just a price comparison engine aimed at capturing leads. It will provide relevant information to guide the customer and fulfill the requirement once the choice is made
OFFLINE PROMOTION AND SUPPORT
4
• RupeeZone.in will be promoted and supported offline through
– Kiosks embedded in locations frequented by the target segment
o IT Parks & Office complexes
o Malls & Shopping destinations
o Residential apartments and weekend retreats
– RupeeZone executives conducting campaigns at high traffic locations
– Snail mail, e-mail and SMS campaigns targeting TSM’s existing customer base
– Outbound call center executives contacting TSM’s existing customers and
– An in bound customer helpline, across the 4 cities serviced
• Targeted promotion plans can be created for specific products and principals, and executed on both online and offline channels
• All channels are integrated by a CRM backbone to provide an integrated customer experience to all customers
Leads from all channels will be fulfilled by TSM’s highly experienced and trained team4
PEOPLE BEHIND RUPEEZONE
5
• RupeeZone is backed by T S Mahalingam & Sons, who
– Pioneered the pre-owned cars business in India in 1935
– Pioneered third party distribution of financial products in India in 1989
• TSM Financial Services Private Limited
– Is the biggest DSA in South India by a fair distance, across all loan products
– Has co-ordinated more than 200,000 loans till date and has a huge loyal customer base, who keep coming back
– Has significant knowledge of and presence in the motor and real estate space
– Has tie-ups with some of the best banks/ financial institutions in the market
All offline activities and fulfillment will be handled by the highly experienced 500+ strong workforce of TSM Financial Services Private Limited
5
IMPLEMENTATION PARTNERS
6
• Website designed by Rage Communications
• Internet marketing strategized and implemented by Interactive Avenues
• Branding and promotion elements designed by Design For Change
• CRM Solution provided by PK4 Technologies
• Program design and implementation coordination by MXV Consulting
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A SNEAK PEEK INTO THE HOME PAGE OF WWW.RUPEEZONE.IN
THE RUPEEZONE CONCEPT STORE
88
THE RUPEEZONE CONCEPT STORE
99
RUPEEZONE KIOSKS
10
RUPEEZONE UMBRELLAS
1111
END OF DOCUMENT