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Rediscovering growth - after the crisis Dr Andrew Sentance Senior Economic Adviser, PwC Capital Markets Top Seminar Aalto University, Helsinki, 25 th September 2014 www.pwc.co.uk

Rediscovering growth after the crisis?

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Andrew Sentence’s presentation in Capital Markets Top Seminar 25.9.2014.

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Page 1: Rediscovering growth after the crisis?

Rediscovering growth - afterthe crisis

Dr Andrew SentanceSenior Economic Adviser, PwC

Capital Markets Top SeminarAalto University, Helsinki, 25th September 2014

www.pwc.co.uk

Page 2: Rediscovering growth after the crisis?

PwC

Growth trends in the “New Normal”average % per annum GDP growth in major Western economies

Source: OECD *GDP-weighted

Slide 2

-0,5

0

0,5

1

1,5

2

2,5

3

3,5

41989-99 2000-07 2010-14

The new normal

Page 3: Rediscovering growth after the crisis?

PwC

Sluggish productivity across the WestGDP per person employed in major Western economies, 2006=100

Source: IMF World Economic Outlook, April 2014

90

95

100

105

110

115

120

2006 2007 2008 2009 2010 2011 2012 2013 2014

Canada Finland FranceGermany Italy NetherlandsSpain UK US

Slide 3The new normal

Page 4: Rediscovering growth after the crisis?

PwC

Pre-2007 growth drivers have been undermined

Sustainedgrowth

Easy money

Cheapimports

Confidencein policyregime

Slide 4The new normal

Page 5: Rediscovering growth after the crisis?

PwC

What is the “new normal”?

• 2007/8 marked the end of a long and sustainedexpansion in UK and other Western economies

• Conditions which supported this period of growth arenot set to return quickly

• Prolonged structural readjustment underway inresponse to financial crisis and East-West rebalancing

• Significant parallels with disappointing growth andvolatility of the 1970s and early 1980s

The new normalSlide 5

Page 6: Rediscovering growth after the crisis?

PwC

Two phases of the “new normal”

Current Phase:

Disappointing western growth to continue into mid-2010s

Financial volatility persists

High and fluctuating energy and commodity prices

New Growth Phase?

Clearer and more sustained growth dynamic emerges

Perhaps starting in the second half of this decade

Different set of growth drivers from pre-2007 long expansion

Some Western economies better placed than others

Businesses, policy-makers and investors need strategies tomanage and survive through current disappointing growth,while building potential opportunities for the future.

Slide 6The new normal

Page 7: Rediscovering growth after the crisis?

PwC

Business success in the “new normal”

Opportunities in Asia and emerging markets

Harnessing technology and innovation

Repositioning for structural and market change

Increasing business flexibility and adaptability

Efficient use of energy/resources

The new normalSlide 7

Page 8: Rediscovering growth after the crisis?

PwC

2014 Global Economic Weather Map

Source: PwC main scenario

Russia

Germany

UK

US

Brazil

India

Spain

Key

Canada

Mexico

South Africa

Australia

Japan

Italy

Greece

Ireland

France

2.2

2.3

2.6

1.8

0.9

0.9

1.7

3.0

2.0

0.1

1.8

5.3

0.3

2.6

7.4

1.5

0.5

x.x = GDP growth in 2014

China

Slide 8

Page 9: Rediscovering growth after the crisis?

PwC

Europe’s North-South divideUnemployment as % of labour force

Source – PwC calculations based on ILO standardised unemployment ratesThe new normal

Slide 9

0

2

4

6

8

10

12

14

16

18

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

N & E Europe (inc UK) S Europe & France United States

Page 10: Rediscovering growth after the crisis?

PwC

Policy agenda for growth

• Regional and global trade liberalisation

• Strengthening the supply-side of the economy

Effective competition and business regulation

Tax reform

Labour market flexibility and efficiency

Infrastructure, education/training and research

• Public sector restructuring and reform

• Orderly exit from monetary stimulus

The new normalSlide 10

Page 11: Rediscovering growth after the crisis?

More on Rediscovering Growth …

Email: [email protected]

Blogs: http://pwc.blogs.com/economics_in_business/ andhttp://andrewsentance.com/the-hawk-talks

Book: “Rediscovering growth: After the crisis”

Twitter: @asentance

This publication has been prepared for general guidance on matters of interest only, and doesnot constitute professional advice. You should not act upon the information contained in thispublication without obtaining specific professional advice. No representation or warranty(express or implied) is given as to the accuracy or completeness of the information containedin this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, itsmembers, employees and agents do not accept or assume any liability, responsibility or duty ofcare for any consequences of you or anyone else acting, or refraining to act, in reliance on theinformation contained in this publication or for any decision based on it.

© 2014 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers toPricewaterhouseCoopers LLP (a limited liability partnership in the United Kingdom) which is amember firm of PricewaterhouseCoopers International Limited, each member firm of which is aseparate legal entity.

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