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VISION ACTION

CONCEPT REALITY

Opportunity Analysis

Problem Analysis

Competitive Analysis Business Case

Industry Analysis Partner Analysis

Win/Loss Analysis

ROI Analysis

Customer Requirements

Product Requirements

Services Requirements Customer Contracts

Product Roadmap Use Cases

Prototypes

Pricing Model

Awareness Plan

Launch Plan

Key Messages Customer ROI Analysis

Presentation / Collateral Library

Product Demonstration

Change / Scope Management

Digital Content

Sales Pipeline Management

Sales and Support Training

Proposal Library PR and Analyst Relations

Lead Generation Editorial / Thought Leadership

Event Management

Customer Bulletins

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Customer Training

Customer Enhancements

Account Mgmt Docs

User Group Feedback

User Acceptance Testing

IMPLEMENTATION

Feedback

Prospects

Market Events

Competition

Project Plans

Defect Management

CATALYSTS

Inputs Outputs

Planning Execution

Next Iteration

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Planning Execution

Basic Premise – If you don’t think about the issues from multiple perspectives, you will likely miss important changes that customers want, and you will likely think your own internal concerns are the most important. This is almost never true.

Think in these 4 Quadrants, and in this order:

Outside/Planning, Inside/Planning, Inside/Execution, Outside/Execution.

Basic Premise – Each Quadrant has it’s own goal associated with it. It doesn’t matter if you don’t match this exact list for your quadrant. What matters is the content you create helps you understand, measure and tell the story of the associated goal, and how you are going to achieve it.

The 4 goals are: Vision, Concept, Reality, Action

Basic Premise – The approach, or procedure, you use to build your content is not the concern of any other department or team. What is important is it delivered in a way that allows the next team to do their job. This is true regardless of whether you are using a traditional waterfall method or an agile method. So find new and more effective ways of doing your work. Just make sure others can consume it.

Basic Premise – Once the product is in implementation, your Product Manager still owns it. They are responsible for the catalyst to create the next version. Listening to the feedback loops and acting in a timely manner is just part of the job.

Are your Product Managers using an appropriate framework?

What do Sales, Implementations and your customers say about your products?

Is too much time spend on process, and not enough on value and outcomes?

We can help you see the path ahead, cycle quicker and achieve earlier.

Call us on (503) 297 5128 or email us at contact@mindfulinsights.com