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Don't Queue , Join USFBhttps://www.facebook.com/QueueLessApp
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2
problem
queues in shops
3
solution
shop entrance
productbarcode
scan
mobile payment exit
4
smartphone share in the total handset market (in units)
smartphones in poland
5%
0%
10%
15%
20%
25%
30%
2007
1%
2008 2009
5%
2010
11,5%
2011
27,1%
3%
5
where smartphone is used
home
on the go
in a store
restaurant
work
at social gathering/function
cafe or coffee shop
doctor’s office
airport
library
school
77%
in a store
source: “The mobile movement” by Google
6
smartphones and shopping
78% 69% 52% 78%in-store drivers
product information
contact retailer
find and use offers & discounts
• located a retailer
• compared prices to decide
• searched store’s inventory
• read product information and reviews
• compared features of a product
• used barcode scanner
• watched online video
• called a retailer
• contacted retailer in any other way
• looked for promotions and coupons
• used discount coupon on phone
79% of users Rely on smartphones to help with shopping
source: “The mobile movement” by Google
7
than self-service cash we are one step farther
in changing people behaviour
8
advantages
consumers
• quicker shopping
• information about products
• increased competetiveness
• detailed information of particular client (database)
• shop-consumer communication (i.e. discount
information, loyalty program)
shops common
9
problem that arose
thieves(problem appears at the groceries)
• realible target group
• various security solutions
• introduction strategy
10
thieves problem solution
reliable target group
• Apple have already introduced this way of shopping (we have a simillar target group)
• profile based system provides and stores information about any theft attempt discovered by security stuff (attaches it to the phone number)
• comparison of assumed weight of scanned products with the weight of out-taking products
• random customer inspection by security stuff
• RFID chips attached to more expensive products
• 10-products/quick - line cashiers
• big-size product’s shops
• random double-check on exit desk
introduction strategy
various security solutions
11
smartphone users in poland (our target group)
• 35-years old is a major group of smartphone users
• 42,5% people under 25 years old
• 28% of smartphone users are those with monthly income 2000 – 2999 zł
• in the group of >7000 zł monthly income 40% are the smartphone users
• 40% smartphone users come from big cities
• 27% smartphone users pays more than 100 zł monthly on phone fee
• group is almost twice bigger than among old-mobile-phones users (16%)
• 42% uses mobile internet everyday
source: “Profil użytkowników smartphonów” by Acixiom
12
how the shopping process is evolving
13
Waitrose in UK as a similar solution
step 1. approving a credit card at customer’s service desk and signing into a shop database
step 2. collecting a barcode scanner
step 3. scanning and adding items to the chart
step 4. checking out and paying at the welcome desk
step 5. (optional) being inspected by a security stuff
source: www.waitrose.com
14
we are one step further than anyone