THE STORY 1

THE PLATFORM 2

THE OFFERING 3

THE BENEFITS 4

Profile Overview

MENA Funding Gap

MENA CSR Gap

Entrepreneurship Story

Pi Slice is born

a

b

c

d

Partnership

MFI Selection

MFI Integration

Technology

PlaNet Finance

Localisation

Value Proposition

Process

Audience

Engagement Channels

Impact

e

f

g

h

i

j

k

l

m

n

o

v

w

x

Lead The Field

The Shared Value

The Benefits

CSR Initiative

CSR Evolution

Visibility Program

Employee Mobilization

Client Mobilization

Public Awareness

p

q

r

s

t

u

THE BENEFITS

THE OFFERING

THE PLATFORM

THE STORY

4

3

2

1

MENA Funding Gap

MENA CSR Gap

Entrepreneurship Story

Pi Slice is born

b

a

c

d

MENA Funding Gap

The MENA region is home to approximately:

370 million inhabitants of which at least

are estimated to live on less than

26 percent

USD $2 /day

1 a

2010 Arab Micro Finance report conducted by MIX (Micro Finance Index Exchange)

MENA Funding Gap

17 large MFI’s from the oldest markets in the region alone have a combined portfolio of:

which represents

$912 million

78 percent of the region’s overall portfolio

1 a

2010 Arab Micro Finance report conducted by MIX (Micro Finance Index Exchange)

6 million It is estimated that there are approx.

households eligible for a microfinance loan and that there is a gap of approx.

3 million potential microfinance customers in need of funding for a total of nearly

$3.5 billion in growth loan portfolio

MENA Funding Gap 1 a

2010 Arab Micro Finance report conducted by MIX (Micro Finance Index Exchange)

There is a huge gap of funding for MENA micro-entrepreneurs & the opportunity to create 3 million jobs

MENA Funding Gap 1 a

MENA CSR Gap

HOW OFTEN DO PROFESSIONALS ENGAGE IN CHARITY OR COMMUNITY WORK IN THE MIDDLE EAST?

HOW ACTIVELY ARE COMPANIES IN THE MIDDLE EAST ENGAGED IN CSR ACTIVITY?

1 b

There is room for potential growth for social responsibility initiatives in MENA

MENA CSR Gap 1 b

Entrepreneurship Story 1 c

Following a passion for the microfinance & online industries, Genny presents Pi Slice idea & business plan part of MBA project at London Business School

Genny mentored and supported by Tom Speechley – Senior Partner Abraaj to make sure Pi Slice is a viable Business Model.

Pi Slice gets introduced to the Endeavor Network which supports high impact entrepreneurs world wide.

Pi Slice gets selected to attend the Summit of Innovation & Entrepreneurship in New York as a panelist.

Pi Slice launched officially and by June 2012, finalizes a Partnership Agreement with MicroWorld/ PlanetFinance to re-build and re-launch together for March 2013 a MENA to MENA platform.

Pi Slice participates in major global entrepreneurship competitions namely Cartier Women Initiative Award, Bader Startup Cup Competition & Global Social Ventures Competitions, Endeavour. Pi Slice gets invited to World Economic Forum and different summits and conferences as a speaker. Pi Slice completes a CAT4 License Application in DIFC with the ambition to become the 1st microfinance online bank in MENA.

MARCH 2010

MARCH 2011

MARCH 2012

Genny undergoes life altering trekk at Kilimanjaro

Pi Slice is born.. 1 d

Pi Slice is a web based social platform which represents a new channel of funding for Micro Finance Institutions.

Its framework is a unique connecting system that links individuals and companies who wish to invest with MENA based MFIs that in

turn use the funds to provide micro-credit to their customers.

Through this web based platform, motivated individuals and companies can help MFIs in the MENA region to build a sustainable future for micro-entrepreneurs, as well as a favourable ecosystem

for development at the macro level.

THE BENEFITS

THE OFFERING

THE PLATFORM

THE STORY

4

3

2

1

Partnership

MFI Selection

MFI Integration

Technology

PlaNet Finance

Localisation

Value Proposition

Process

Audience

Engagement Channels

Impact

g

f

e

j

i

h

m

l

k

o

n

Pi Slice - Partnership

Pi Slice is a peer-to-peer micro-lending platform that allows individuals and

corporations to lend to micro-entrepreneurs in MENA and finance

their projects enabling them to launch or grow their micro-businesses.

Business Development

MicroWorld, a subsidiary of the PlaNet Finance Group, is a France-based internet

platform that allows individuals and corporations to finance the projects of micro-entrepreneurs around the world

by making online loans.

MFI and financial operations management

Pi Slice is in partnership with MicroWorld to create the 1st MENA micro-lending platform

2 e

Pi Slice – MFI Selection

Pi Slice with MicroWorld Have rigorous process of MFIs selection

Pi Slice-MicroWorld can work with MFIs at other tiers through: o Increased information to general lenders o Collecting funding from specific risk-tolerant lender populations o Organising guarantee funds through third parties

Pi Slice-MicroWorld works with upper tier MFIs without any contingency measures

MFIs

2 f

Tier 4

Tier 3

Tier 2

Tier 1

Pi Slice - MFI Integration

Pi Slice with MicroWorld have rigorous process of MFIs integration

Pre-selection Contact Pre-due

diligence Onsite due diligence

Investment committee Integration

Extensive field experience, MFI due diligence and training, product development

MFI due diligence, analysis, operational setup, training

2 g

Pi Slice - Technology

Pi Slice with MicroWorld Built a cutting-edge technology platform

Local banking partner

MicroWorld’s platform uses banking grade technology and allows for full personalisation to adapt to specific regional needs.

Lenders

2 h

Secure transaction processing

Front End

Back End

Fully customisable content management system Based on open-source Drupal software Dynamic media-ready interface Social network and SEO friendly

Banking-grade back office system Robust financial transaction tracking Multi-currency-ready

Pi Slice – Planet Finance

Pi Slice with MicroWorld leverage the Planet Finance micro-finance expertise

Services offered How MicroWorld works with them

5 microfinance institutions, 626 staff, 55,000 active customers

Partner with Microcred Senegal and Microcred Madagascar

NGO, Technical assistance to MFIs, programs in 60 countries

MFI and country regulation advice

Leading microfinance investment firm, USD1bn under management MFI selection, due diligence,

ongoing risk analysis, country analysis Leading MFI ratings organisation,

478 ratings conducted

Microfinance education, 47 academics and 49 practitioners

Website content, industry information

Microinsurance provider to188k microentrepreneurs Identifying ways to incorporate

microinsurance and French microfinance into platform Microfinance funding to French

micro-enterprise

2 i

Pi Slice aims to work with partners in every country in the MENA region when possible.

1- Commitment to MENA countries

2- Local currency funding for partners Thanks to its banking grade technology, MicroWorld is able to collect and disperse funding in local currencies, therefore Pi Slice is ready to put in place local funding strategies for partners, providing exchange risks and costs are addressed properly.

Pi Slice – Localisation 2 j

MENA

Pi Slice - Value Proposition

Increase awareness of microfinance, social responsibility, shared

value, and the culture of giving

Channel low cost funding to microfinance

institutions, helping them expand their services & micro-

entrepreneurs portfolio

Provide the public with a sustainable, tangible, transparent alternative

to charitable giving

Enable companies to create an innovative and highly visible corporate social responsibility program

1 2 3 4

2 k

Pi Slice - Process

Corporates Employees

and Clients

Pi Slice MFI Micro-

Entrepreneurs

Loans Repayment

Corporate partners

raise funds in

loans & can

mobilize the public

Employees & Clients select

projects of micro-

entrepreneurs that

corporate partners can co-

finance

The MFI finances the

micro-entrepreneur

The micro-entrepreneur

reimburses its loan to the

lender(s)

1 2 3 4

Pi Slice works as a partnership between corporations,

employees and clients, here’s how it works:

o 0% interest loans from 6 to 18 months

o Selection, due diligence and control of MFIs is done with PlaNet Finance

o MFIs lend with interest rate to micro-entrepreneurs to cover operational costs

o Projects are easily and securely financed via PayPal

2 l

o PI Slice receives small commission from MFIs for funding offered

o Pi Slice local correspondent within MFI ensures operational efficiency

o Banking grade back-office implemented at MicroWorld to track financial

flows: Oracle Flexcube

Pi Slice – Audience 2 m

http://www.wamda.com/2012/10/25-essential-stats-on-e-commerce-in-the-middle-east-stats

MENA INTERNET USAGE MENA ONLINE BUYING MARKET

72 MILLION Internet Users

58 MILLION Social Media Users

2+ HOURS Online Daily

14% USERS Buy Online

$91 BILLION Online Transactions

PI SLICE OPPORTUNTIY

ENGAGE

50 MILLION

PEOPLE

Pi Slice – Engagement Channels 2 n

Pi Slice - Impact

As we grow, we will be measuring our impact by # of jobs creation per # of MFI’s per # of countries with 4 levels of social impact

JOB CREATION FOR MICRO-ENTREPRENEURS > Beneficiaries: women, farmers, handymen, etc... > KPIs: numbers of stable jobs creation & outreach / productivity / income / purchasing power / efficiency / financial management / profitability / empowered individuals & families, gender equality DIRECT FAMILY > Beneficiaries: wife, kids, parents, etc... > KPIs: empowerment, housing / food /clothing security, school attendance / focus / performance, overall standard of living / morale / health CLOSE COMMUNITY > Beneficiaries: neighbors, friends, community members, etc... > KPIs: more number of community jobs creation, availability of products and services through community micro-entrepreneurs, community economic development GOVERNMENT > Beneficiaries: overall Population > KPIs: lower unemployment rate, lower crime rate, higher Per Capita Income & GDP, higher economic development, higher political stability

2 o

Pi Slice

The Value Proposition

The Process

The Steps

THE BENEFITS

THE OFFERING

THE PLATFORM

THE STORY

4

3

2

1

s

r

q

p CSR Initiative

CSR Evolution

Visibility Program

Employee Mobilization

Client Mobilization

Public Awareness

u

t

Corporates participate in an innovative & sustainable CSR initiative

3 p

Pi Slice offers companies the opportunity to contributes to the development and transformation of the MENA region, through continuous funding of micro-entrepreneurs and ongoing community engagement and mobilization.

Corporates are part of a CSR evolution 3 q

Support the regional economy through loans rather than donations

Increase your action by leveraging your networks

Communicate on a highly visible program

EFFICIENCY

IMPACT

VISIBILITY

Corporates are offered a unique program that increases the impact and efficiency of their CSR actions by using funds to engage and mobilize their network in a transparent way while supporting micro-entrepreneurs

Corporates have visibility online & offline 3 r

2

Through the micro-lending platform

Through media, events and community tools

ONLINE OFFINE

Employee mobilisation

Client mobilisation

Public awareness

Mobilise employees to fight unemployment

both online and offline

Engage and reward clients with a number

of innovative ways

Generate visibility through exclusive media initiatives

3 1| Employee Mobilisation s

As a socially responsible product, Pi Slice can be leveraged to:

Build stronger company loyalty among employees

Make employees happier, more engaged and more productive

while raising the profile of the CSR actions of the company.

Employee

Tangible Social Responsibility

Company & Brand

Engagement

1| Employee Mobilisation 3 s

Mobilize your employees through a transparent and highly visible CSR program

1 2 3

Rewards Matching loan policy Community

Double the impact of your employees by a matching

dollar to dollar campaign

Create a network of groups and members according to business lines or geography

Reward employees with Pi Slice Gift or Discovery Passes

(Gift Pass will be reimbursed to the recipient, Discovery Pass will be

reimbursed to the issuer)

2| Client Mobilisation 3 t

As a socially responsible product, Pi Slice can be leveraged to:

Attract new customers

Reward existing customers

while raising the profile of the CSR actions of the company.

Client

Tangible Social Responsibility

Company & Brand

Engagement

2| Client Mobilisation 3 t

Mobilize your clients through meaningful incentives that will highlight the company’s social actions

1 2 3

Loyalty Program Micro-Shows Groups & Communities

Offer new clients a $20 Pi Slice Gift Pass when they join

or reward loyal clients

Use Micro-Shows (private events, conferences, speeches,

concerts) organized for lenders to generate a buzz around

your campaign (ex. Distributing Discovery Passes)

Create groups for your different clients and encourage light-hearted competition between them with a

goal of improving the lives of micro-entrepreneurs

32

YOUR LOGO

Dedicated partner page

A specific page highlighting your

involvement in the project and showcasing

your loans

MFI page visibility

Display your logo and the rationale

behind your support on the MFI

page

Homepage

The website front-page will feature your company

logo in a prominent position, as will all

communication emails

To promote their involvement in supporting microfinance in the region, corporates have the option to become a platform corporate partner. Their role will be recognised throughout the website and external communications.

Priority highlighting

Your user avatar will show first on every

project you have financed on the website

Pi Slice Pass

Leverage your loans by allowing friends and

colleagues to invest on your behalf with Pi Slice Passes

YOUR LOGO

3| Become a visible sponsor of the platform 3 u

Impact 3 v

EFFICIENCY

Pi Slice offers an ideal solution to companies that wish to engage their employees and clients by leveraging both online and offline resources to make CSR actions interactive, tangible, and engaging while measuring the impact

Example: A commitment to lend $100K for 24 months…

… will help 100+ micro-entrepreneurs develop their businesses...

… and can rally 5000+ people around your commitment…

… while raising awareness about social responsibility to your audience.

Lead The Field

The Shared Value

The Benefits

THE BENEFITS

THE OFFERING

THE PLATFORM

THE STORY

4

3

2

1

v

w

x

Lead the Field 4 v

By joining a major initiative led by Pi Slice in MENA you become a lead actor for social empowerment in the region

Lend and support borrowers in MENA and become part of a MENA to MENA initiative

The Shared Value 4 w

PI SLICE Partners with Tier 1 MFIs ensuring the money is properly invested to borrowers Creates a unique CSR channel Creates an online community of lenders Provides transparency into lending performance Supports the Micro Finance industry with products & services development, processes improvement etc…

MFIs Have access to Private Sector CSR budgets and individual lenders Show performance & accountability by being part of Pi Slice MF industry will be more consolidated, visible, transparent, etc.

BORROWERS Have access to multiple lenders with larger sources of capital Get new products & services to satisfy their needs

LENDERS Have access to a sustainable, tangible, transparent alternative to charitable giving Are able to make a choice that aligns with personal or corporate objectives

The Benefits 4 x

By partnering up with Pi Slice, you benefit from:

INVOLVING employees in a multi-level program

ENGAGING customers, clients and partners, in a variety of ways

GAINING unparalleled online visibility of your CSR actions

LEADING the field with an innovative, cutting edge CSR initiative

THE TIME IS NOW FOR YOU TO MAKE

AN IMPACT.

ARE YOU A PI SLICER?

Genny Ghanimeh CEO & Founder E: genny@pi-slice.com M: +97150 650 85 95 A: Level 41 Emirates Towers, P.O. Box 31303, Dubai – UAE www.pi-slice.com