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Why do I do what I do?
Philanthropy Camp –
Newport, Rhode IslandPresented by Ken Berger
President & Chief Executive OfficerCharity Navigator
August 5, 2010
In The Beginning Was The Buddha
More than 1 billion children suffer from a lack of; proper nutrition safe drinking water decent sanitation facilities health-care services shelter education and information
Poverty and Children
Radical Son
Charity Leader
~30 Years Doing “the Work”
The Logical Next Step
Charity Navigator’s Current Impact
Estimated 3+ million distinct visitors per year
92% say CN ratings affected their decision to support individual charities
CN ratings influence billions in donations each year
Growth In Website Usage
18,259225,295
661,945
1,240,095
2,707,0182,835,167
3,102,308 3,011,4233,316,587
2002 2003 2004 2005 2006 2007 2008 2009 2010Years
Num
ber o
f Uni
que
Visi
t
The Explosive Growth of Nonprofits in the US
$1.9 Trillion in Public Charity Revenues
~1.9 million Nonprofits
61% (1.2 million) are Public Charities (PCs)
**6% of PCs get 96% of Revenues = $1.86 million
*.2% of PCs get 59% of Revenues = $1.5 Trillion
* ~3,000 charities with annual revenues over $100 million
**~100,000 charities with annual revenues over $1 million
What is Meaningful for a Hi-Performing Charity?
Accountability & Transparency
Financial Health
• Positive, sustainable
change• Independently
evaluatedHIGHER RISK
INVESTMENTLOWER RISK
INVESTMENT
Independent Evaluation is Critical to Ensure that Social Investing Keeps Pace with the
Growing Need for Nonprofit Programs
Charity Navigatorevaluates charities and
provides meaningful information
Social Investors use meaningful information to make better decisions
High-performing nonprofits get more money
Social Investors (donorsw/eyes open)
demand meaningful information
Financial Health
Accountability/ Transparency
Effectiveness /Results
More Comprehensive Rating System
Introducing CN 2.0
3 Golden Rules of Philanthropy
1. Giving using the heart w/o head is usually ineffective.
2. Giving using the head w/o heart is ultimately unsustainable & meaningless.
3. Giving using both is called social investing and can lead to real impact – meaningful and lasting change in communities and people’s lives.
The Battle for the Soul of the Nonprofit Sector
Your Questions & Our Web Addresses
Website- www.charitynavigator.org
Blogs- www.kenscommentary.org
blog.charitynavigator.org
Twitter- kenscommentary
