PesaCrowd Investments Ltd

COMPANY PROFILE

About PesaCrowd

PesaCrowd is an online crowdfunding platform that connects investors and entrepreneurs throughout East Africa (www.pesacrowd.com) Lets early stage and more established businesses raise funding from friends, family, customers, angels and other interested investors

Investors

Entrepreneurs

o  Register o  Discover great

businesses o  Invest

•  Register/Login •  Start your

campaign •  Get funded

Allows a wider base of investors to invest directly in companies (new asset class ).  Funding structured to suit business needs

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Our Value Proposition

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Lower capital raising fees

Considerably lower fundraising fees compared to traditional sources

Quick reach and easy process

Shorter time taken to raise required funds

Wider investor

reach

Web based platform that gives access to wider global audience

Success based fees

Pay a fee on successfully raising the target funding required from the investors.

No need for Collateral

Businesses get funding through deal structure that meets business needs

Product Features

•  Quick and easy step by step online application process for entreprenuers;

•  Anyone can invest in any business they like;

•  Investors create their own portfolio by choosing the businesses they are most interested in;

•  Linked to payment providers for ease of payment by investors;

•  Safe and Secure;

•  Investors represented by PesaCrowd during fundraising process;

•  Campaigns mainly powered by networking and social media communication;

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Late Stage • Mature company

Growth Stage • Expansion capital • Profitable for at least 3

years

Early Stage • Proven business model • Less than 3 years old • Post Revenue • EBITDA positive • Expansion capital

Criteria for Target Businesses (Investments)

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Stage of Business Status of the business

ü  Established Cash flow positive business

ü  Looking for Kes 5million to Kes 30million of funding

ü  Have a clear value proposition with long term strategic vision

ü  Ambitious yet attainable goals ü  Sustainably managed (ESG) ü  Have systems & processes in

place to support business effectiveness & efficiency

ü  All sectors

Entrepreneur’s Investment process

Creates an account Prepare the required documents (business

plan & financial forecasts)

Create and submit an online campaign

application (Pitch, Business Plan &

Financial Forecasts

PesaCrowd’s Review & Approvals

Pitch goes live on the PesaCrowd Platform

Active Marketing & Promotion of pitch by both fundraiser and

PesaCrowd

Achieve the Funding Target

Completion & legal paper work

Portfolio Monitoring & Reporting to

Invetsors

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Investor’s Investment process

Register/login online

Access is granted to business funding pitches

Select Business and decide amount to invest

Make payment

Investor is notified if selected business reaches target funding

Confirmed as an investor, get regular updates on progress of the funded business

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Management Team

Caroline Chepkwony

Director  

•  Experienced in investments, Finance and Operations with over 12 years work experience across Venture Capital, Business Advisory and Auditing.

•  With a passion for SMEs, keen to contribute towards the realization of the entrepreneurs' vision to grow their businesses.

•  Passionate about creating strong institutions through responsible leadership, and adherence to corporate governance.

•  Certified Public Accountant (k), holds an MBA from Said Business School University of Oxford, an MA (International Studies) and B.com Finance both from the University of Nairobi

Nick Hargreaves Chief Technology

Officer

•  Award-winning developer with passion in development of web, mobile applications and data driven tools.

•  Skilled Android developer and backend developer with a focus on PHP, JAVA, Python and MEAN Stack languages.

•  Studied Chemical Engineering in Moi University.

Peris Boit,

Business Development 

•  A seasoned investor in real estate and agribusiness. •  Started and sold two businesses, •  Peris holds an MBA in Strategic leadership from University of

Nairobi and a Bsc in Biochemistry from Jomo Kenyatta University (JKUAT)

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Talk to us!

ü Does your business need funding of between Kes 5million – Kes 30million?

OR

ü Would you like to support Small and growing businesses?

: @pesacrowd : caroline.chepkwony@pesacrowd.com

: 0729 904 360

: www.pesacrowd.com

: @pesacrowd

: @karochep

: @pesacrowd