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Magento TrainingeCommerce with Magento
Learn how to leverage eCommerce to enhance your business. This class is specifically designed for merchants .
After attending this class you will be able to: Recognize and understand the state of eCommerce and trends for the future Analyze, plan and design your Magento site based on your specific requirements Leverage the many features included in the Magento platform to attract consumers, increase conversion rates, grow revenue, foster customer satisfaction and maximize the return on your Magento investment.Online, instructor-led course (4 two-hour sessions) $950 valueGive your business card to me and youll be entered to win a free eCommerce with Magento class
Kristel VerhasseltTerritory Sales Manager Northern Europe (Magento) Robert-Jan LiebenHead of Channel and Business Development BeNeLux (PayPal) 1Magento MobilePresentsintegration of HTML5 for Magento Mobile and PayPal Payments
Why is Mobile important ?
Consumer side of Mobile Conducted by independent third party research firms Ipsos MediaCT and TNS Intratest with the goal of gaining insights about smartphone adoption and usage by consumers
Consumer side of MobileConducted by independent third party research firms Ipsos MediaCT and TNS Intratest with the goal of gaining insights about smartphone adoption and usage by consumers
Consumer Side of MobileConducted by independent third party research firms Ipsos MediaCT and TNS Intratest with the goal of gaining insights about smartphone adoption and usage by consumersThe Merchant Side of Mobile
Mobile
Magento HTML5 Theme Magento Native AppsWere taking a tremendous leap forward on the mobile front, with the addition of HTML 5 capability.Magento has always been on the cutting edge of mobile commerce. We provide both native app and mobile web technologies.. Last year, we introduced native app capability for iPhone, iPad and Android devices.
9
Example of Magento Native app.Why Magento Mobile ?
Mobile Optimized UX and PayPal
Usage of PayPal as a Mobile Payment MethodConducted by independent third party research firms Ipsos MediaCT and TNS Intratest with the goal of gaining insights about smartphone adoption and usage by consumersPayPal Presentation HQ: San Jose, CaliforniaFounded : 1998, bought by eBay in 2002 European Bank license: Luxembourg 2007Reach : 15K+ banking partners, 57 financial networksUsers: 110 M active, 190 countries, 25 currenciesTotal Payment Volume: $118B (+28%) 19% of all e-commerce via PayPal Reach: NL 2,8 M users, BL; 1,5 M users NL: 35% of Twinkle top 100 accepts PayPal BL: 54% of all e-commerce companies accepts PayPal Growth: 14K new accounts per week in NL and 7K in BE
pAYpAL = 19 % of WW e-commerce
2610125432Innovatie Award 2011
110M active acc. globally
Incl. 69 M in Europe
Confidential and Proprietary15(m)Commerce is everywhere
Confidential and Proprietary
200120022004200720102011
LOGINREVIEWPAYMENT COMPLETEDONE
1998
MOBILE IS IN OUR DNA
pAYpAL = Mobile is in our DNA17mCommerce is here now
NEW OPPORTUNITIESm-Commerce to represent 20% of e-commerce by 20152
Mobile devices will close the loop by getting customers back into the stores
Mobile offers high street retailers opportunities to acquire new customers
TRENDSRakuten (Japan) sales already 20% via mobile1
eBay, Inc.:
Confidential and ProprietaryTaking away the m-Commerce hurdles
Consumers less patient on mobile devices. Experience has to be better than the webUsers unwilling to fill forms on a mobile device for billing and shipping informationEntering debit or credit card info on a phone still a hassle
Mobile is like the web: open to fraudsters and attacksConsumers perception at risk when requesting to enter financial info into an unknown environment
User experience
Trust & security perceptionFASTCONVENIENTSECURETRUSTWORTHY
Confidential and ProprietaryMobile Express Checkout (MEC)
CHECKOUTLOGINREVIEWPAYMENT COMPLETEDONEGREAT FOR CUSTOMERSFaster, easier customer experienceSimply scan and clickEliminates additional data entryGREAT FOR THE MERCHANTImprove mobile conversion and customer loyaltySmall incremental integration effort for merchants already integrated with Express Checkout
Confidential and ProprietaryBuy your ticket with..,Pathe MOBILE in NL
Confidential and Proprietary21Online vs Offline - Blurring the lines 22Confidential and ProprietaryTwo examplesPayPal QR Shopping
PayPal Here22PayPal QR shopping23Confidential and ProprietaryWindow shopping
23QR Shopping24Confidential and ProprietaryBillBoard shopping
24PayPal Here*
Bank transactionCreditCard transactionPayPal Transaction
Cash On Delivery MKB
* EU variant will come soon25The future
Confidential and ProprietaryIn summaryMobile shopping is happening now. Its a huge opportunity for retailers
PayPal Mobile CheckOut optimised within Magento
Simple, safe checkout will help drive conversion and adoption. Take away the hurdles
Online vs Offline blurring the Lines