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Master on Free Software Companies and Communities in FLOSS Comments on: Why profit-oriented companies enter the OS field? Intrinsic vs. extrinsic incentives Cristina Rossi and, Andrea Bonaccorsi 2005

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Why profit-oriented companies enter the OS field? Intrinsic vs. extrinsic incentives

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Page 1: Paper Bonaccorsi and rosi

Master on Free Software

Companies and Communities in FLOSS

Comments on:

Why profit-oriented companies enter the OS field? Intrinsic vs. extrinsic incentives

Cristina Rossi and, Andrea Bonaccorsi 2005

Page 2: Paper Bonaccorsi and rosi

Master on Free Software

Overview

● Introduction● Intrinsic and Extrinsic Motivation in FLOSS● Discrepancy Between Attitudes and Behaviours● Four Different Groups of Firms● Conclusions

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Master on Free Software

Introduction

● Rossi and Bonaccorsi are economists● Relations between companies and communities

in Floss are studied by:● Software engineers● Economists● Sociologists● Psychologists● Lawyers

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Master on Free Software

Introduction

● Incentives of firms that engage in the field● Empirical evidence

● Survey on 146 Italian companies● Community-based incentives not into practice● Attitudes vs. Behaviours

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Master on Free Software

Introduction

● If I say...

Companies know how to act, but then they go and do something else

● What do you think?

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Master on Free Software

Introduction

Let's come up with a list of fun and for profit motivations for individuals

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Introduction

● Extrinsic motivations for developers● Low opportunity costs● Monetary rewards● Reputation among peers● Future career benefits● Learning● Contributions from the community● Technological concerns● Filling an unfilled market

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Introduction

● Intrinsic motivations for developers● Creative pleasure● Altruism● Sense of belonging to the community● Fight against proprietary software

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Introduction

● How about companies?● They are composed by individuals● Even intrinsically motivated individuals may serve to a profit orientation in their company

● Why would they allocate employees in the production of a collective good?

Page 10: Paper Bonaccorsi and rosi

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Introduction

Let's come up with a list of intrinsic and extrinsic motivations for companies

Page 11: Paper Bonaccorsi and rosi

Master on Free Software

Introduction

● Extrinsic motivations for companies● Independence from price and license policies of large software companies

● Supply of software-related services● Indirect revenues by selling related products● Exploitation of the R&D activity from the developers' and the other OS firms

● Software testing by the users' community● Availability of good OSS technicians● Lower hardware costs● Security concerns

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Introduction

● Intrinsic motivations for companies● NONE!!

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Introduction

No, seriously...

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Introduction

● Intrinsic motivations for companies● Conforming to the values of the OSS community (not betraying developers' trust)

● Code sharing with the community (reciprocating to sustain cooperation)

● Fight for software freedom (reducing market power of large software companies)

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Introduction

● Some questions of this study● If companies say that they are intrinsic-driven, do they really act as such?

● If there is discrepancy, is there a characterization?

● If there is not such discrepancy, is there a characterization?

Page 16: Paper Bonaccorsi and rosi

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Intrinsic and Extrinsic Motivation in FLOSS

● The study● Collection of data from 146 companies● Small companies (1 – 300 employees)● Young companies (51% born after 1998)● Survey, mark 1 agree – 5 disagree● EM 1 – 8 ● IM 1 – 3

Page 17: Paper Bonaccorsi and rosi

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Intrinsic and Extrinsic Motivation in FLOSS

Let's take a look at EM 1 – 5

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Intrinsic and Extrinsic Motivation in FLOSS

● OSS allows small enterprises to afford innovation 4.0● Contributions from the OSS community are useful to fix bugs and improve software 3.9● OSS is reliable and of high quality 3.9● Independence from price and license policies of the large software companies 3.8● Availability of good IT specialists in the field of OSS 3.4

Page 19: Paper Bonaccorsi and rosi

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Intrinsic and Extrinsic Motivation in FLOSS

Let's take a look at EM 6 – 8

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Intrinsic and Extrinsic Motivation in FLOSS

● Studying the code written by other programmers (using it for new solutions) 3.3● Gaining a reputation among customers and competitors by opening the code 3.1● Having products not available on the proprietary software market 3.0

Page 21: Paper Bonaccorsi and rosi

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Intrinsic and Extrinsic Motivation in FLOSS

They take (EM 1 – 5) from the community but they do not learn from the community (EM 6 – 8)

Page 22: Paper Bonaccorsi and rosi

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Intrinsic and Extrinsic Motivation in FLOSS

Let's take a look at IM 1 – 3

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Intrinsic and Extrinsic Motivation in FLOSS

● Agreement with the values of the OSS movement 3.8● Placing source code and skills at disposal of the OSS community 3.4● Thinking that software should not be a proprietary assets 3.0

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Intrinsic and Extrinsic Motivation in FLOSS

Do they believe in OSS or is just something they have to deal with?

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Intrinsic and Extrinsic Motivation in FLOSS

Do you have the feeling that what they do is aimed at sustaining cooperation with developers?

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Attitudes vs Behaviours

● Discrepancy between attitudes and behaviours● In order to compare what they say with what they do

Let's come up with a list of metrics for involvement in OSS

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Attitudes vs Behaviours

● Social links with the OSS community● OSS developers the firm has social contact with 2 (mean)

● Reliability attached to the information received by them 4.1 (1 - 5)

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Attitudes vs Behaviours

● Involvement in OSS advertising activities● Time devoted to OSS advertising activities 42.6 days a year (mean)

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Attitudes vs Behaviours

● Participation in OSS projects● Projects joined since the very start of the OSS activities 3.8 (mean)

● Projects joined in 2002 1.6 (mean)● Projects coordinated since the very start of the OSS activities 1.1 (mean)

● Projects coordinated during 2002 0.5 (mean)● Percentage of LOCs contributed on average to each project 10.6%

● Contributions incorporated in project official versions 6.9 (mean)

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Attitudes vs Behaviours

It does not look like they really get involved

They look more like takers than like givers

They all advertise their activities to a similar extent

Page 31: Paper Bonaccorsi and rosi

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Attitudes vs Behaviours

● The study takes then a closer look at the correlations between attitudes and behaviours● In general, saying that they will does not mean that they really will, does it?

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Attitudes vs Behaviours

● They set up a classification from these results● Non Community Oriented Firms 34.2%● Incognito Community Oriented Firms 8.9%● Community-Oriented Firms 18.5%● Opportunistic Firms 30.8%

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Attitudes vs Behaviours

● Non Community Oriented Firms 34.2%● No problem, they are coherent● They act as takers● They are profit-driven

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Attitudes vs Behaviours

● Incognito Community Oriented Firms 8.9%● Poor empirical evidence in this study (13)● They are consistent with their interests● They may be forced to keep the link with the developers

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Attitudes vs Behaviours

● Community-Oriented Firms 18.5%● Intriguing● They are early adopters● They have the best connections with the community

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Attitudes vs Behaviours

● Opportunistic Firms 30.8%● Extrinsic nature of community-oriented acts● They are not consistent with their sayings

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Attitudes vs Behaviours

So...

What do you think could be the reason for community-oriented firms to act like they do?

Page 38: Paper Bonaccorsi and rosi

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Attitudes vs Behaviours

● The study presents an hypothesis

“Firms whose promoting partners have been previously involved in Open Source activities on

an individual basis are more likely to show community-based attitudes and to behave

consistently with them”

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Attitudes vs Behaviours

● The hypothesis is tested to find that:● 80% of community-oriented firms are likely to be started by open source developers

● They know how to behave and they do it● 60% of opportunistic firms are likely to be started by open source developers

● They know how to pretend and they do it

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Conclusions

● Companies sometimes pretend they care● Companies sometimes care● Companies are starting to learn how to behave like hackers

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Conclusions

What do you think?