PowerPoint Presentation
Sayed S. Mohammad El-Houshy Demonstrator, Hotel Studies
Department Faculty of Tourism & Hotels University of Alexandria
A Research Proposal Submitted in Partial Fulfillment of the
Requirements for the M. Sc. Degree In Hotel Management 2014
Outsourcing of Hotel Activities: An investigation of Current
Status & Future Tendency
1
IntroductionDue to economic globalization, technological change,
fiercer competition, high labor intensity and volatile demand.
Hotel management should adopt new working strategies and
consider new ways of managing organizations.
Outsourcing
It is defined as a management strategy in which a hotel utilizes
a specialized outsourcing supplier, forming strategic alliances
with it to have the supplier operate certain hotel functions, in an
attempt to reduce costs and risks and improve efficiency
The Hotel Business#Statement of the Problem
Recent years have seen increased attention given to hotel
outsourcing.
Significant parts of hotel operations and management have been
outsourced and documented in some parts of the world; mainly
Europe, North America and Asia.
In Egypt, hotels may be engaged in one form of outsourcing or
the other But, Empirical or even anecdotal study about strategic
outsourcing in the Egyptian hotel industry is lacking.Little is
known of what actually happens in these hotels.
Therefore, studying hotel outsourcing is one of the significant
fields that should be well investigated in context of hotels in
Egypt.
The Hotel Business#Statement of the Problem (Contd.)
What is the status-quo and future tendency of employing
outsourcing as a business strategy by four and five-star hotels in
Egypt?Accordingly the main purpose of this study is to answer the
following question;
The Hotel Business#Objectives of the Study
Determining the reasons of outsourcing, both strategic reasons
and tactical or cost reasons.
Investigating the barriers faced by hotel managers and
preventing them from adopting outsourcing strategy.
Scrutinizing managers' perceptions of the overall
effects/benefits of outsourcing strategy in terms of quality,
financial, organizational and administrative benefits.
1234
Examining the types of functions that are currently outsourced
by hotels and finding out the tendency to outsource hotel
activities in the future.
The Hotel Business#Objectives of the Study (Contd.) Examining
and analyzing the differences among hotels with different profiles
regarding the application of strategic outsourcing and its relevant
determinants.
Understanding the various stages a hotel has to go through while
outsourcing a certain department or function.
Developing guidelines for applying a comprehensive outsourcing
strategy in hotels.
Providing practitioners with recommendations and suggestions to
enhance the implementation of strategic outsourcing.
5678
The Hotel Business#
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Review of Literature
Definition..Risks..Reasons..History..Types..TCE Theory RBV
Theory Contingency Theory Activities Outsourced in Hotels The
Outsourcing Process
Ch.1Ch.2Ch.3The Concept of Hotel OutsourcingTheories Relevant to
OutsourcingThe Outsourcing Strategy Benefits
The Hotel Business#Hypotheses of the Study
Managers' Awareness of the Reasons of Outsourcing.
Managers' Perceptions of the Benefits of Outsourcing.Barriers of
Outsourcing The Current Status of Outsourcing,
The Tendency for Outsourcing Application
(-)(-)(+)(+)
(+)(+)
Figure 1: The Hypothesized Model and Variables Relationships
Figure 1: The Hypothesized Model and Variables Relationships
The Hotel Business#
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Hypotheses of the Study
There is a significant relationship between the current status
of outsourcing, tendency for application and the managers'
awareness of the reasons of outsourcing.
There is a significant relationship between the current status
of outsourcing, tendency for application and the managers'
perceptions of the benefits of outsourcing.
There is a variance in the influence level between the
determinant factors in affecting the outsourcing adoption
decision.
H1H2H3
The Hotel Business#Hypotheses of the Study
The current status of outsourcing and tendency for application
is negatively related to the perceived barriers of outsourcing.
There is a relationship between characteristics of the hotel
profile (size, grade, ownership and number of employees) and the
current status of outsourcing, tendency for application and the
determinant factors in affecting the outsourcing adoption
decision.
H4H5
The Hotel Business#Methodology of the Study
Descriptive-analytical study.
A combined methodology will be used during two phases of
research.
Desk-based Research Field Research Phase one Phase Two
The Hotel Business#Methodology (Contd.) Phase Two: Field
Research
Personal Interviews General Managers (GMs)
Four-star hotels
Sharm El-Sheikh Cityfive-star hotels
Structured Questionnaire
The Hotel Business#
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Methodology(Contd.)Sample and Population
The targeted population of the research will include; ALL four
and five-star hotels in Sharm El-Sheikh City Total No. = 105 (64)
four-stars & (41) five-stars
Population SampleStratified random sampling50 % of the total
population will be selected (50% from each grade) Sample size = 53
(32) four-stars & (21) five-stars
The Hotel Business#Methodology (Contd.) The structured
questionnaire will contain FIVE main sections;
Status of Outsourcing (Checklist )
Section One Reasons of OutsourcingSection Two
Barriers of Outsourcing
Perceived Benefits of Outsourcing (20 Statements)
Section Three Respondents/Hotel Profile Section Four
Other Determinant Factors
The Hotel Business#
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Structure of the Study
Chapter_1:Introduction
Chapter_2:The Concept of Hotel Outsourcing Part
ONEChapter_3:Theories Relevant to Outsourcing
Chapter_4:The Outsourcing Strategy
Chapter_5:MethodologyPart TWOChapter_7:Conclusion and
Recommendations
Chapter_6:Results and Discussion
The Hotel Business#
4 September 2015Faculty of Tourism & Hotels 16
Thank You Comments are welcome!...
