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TOP 10 reasons to
invest in BRAZIL
Opportunities How to explore the opportunities
offered in one of the most important
emerging countries in the world?
ORESUND BUSINESS &
CONSULTING can support
your company to explore the
several opportunities to increase
the market share of your
business within South America
countries, mainly in Brazil,
the biggest and the most
important country in the
South continent. See some of
the good reasons to start
thinking about it now:
The economic growth of Brazil FACTS & FIGURES
June/2011
1. Brazil is now a smooth-running democracy, a
force in agribusiness, finance, manufacturing
and worthy of hosting the 2014 World Cup
and 2016 summer Olympics.
2. In 2010, Brazil exported $197 billion worth of
products -- mostly meats, processed foods,
soybeans, aircraft, electrical goods, computers
and computer parts, plus the standbys of
coffee and iron ore.
3. Presents an excellent performance of stocks,
many of which have doubled and tripled
since the world’s markets pulled themselves
out of the quicksand two years ago.
4. Has elected Dilma Rousseff as the country’s
new president. She is the hand-picked
successor to outgoing two-term president
Luiz Inácio Lula da Silva, who left office with
80% approval rating.
5. Brazil is very proud of its robust currency, the
Real.
6. Wages and salaries are rising in “reais” and
exploding in the equivalent of dollars, so
Brazilian consumers have more purchasing
power than ever imagined before.
7. With the government having conquered the
monetary instability and inflation of the 1990s,
banks are willing to extend long-term
mortgages, car loans and credit cards.
8. Brazil is developing a financial-and-investing
culture it never had before. Eight years ago,
the country had only 80,000 individual stock
investors, now there are more than 630,000.
9. The Brazilian finance system is one of the
most and best regulated economic sectors in
the world, where the “Conselho Monetário
Nacional” (CMN) and “Banco Central” (BC)
work together in order define governance
rules and mitigate eventual risks.
10. The BNDES will invest Tri US$ 2,0 between
2011 and 2014, which represents 23% of GDP,
against the current 19%.
Macroeconomic Outlook From a less dynamic economy, with growth
rates below the world average, Brazil has joined
the group of countries that lead the world
economic growth - and will continue to lead it in
the coming years.
Between 2010 and 2020, the expectation is that
Brazil will be the third country in the ranking of
the biggest contributions to global growth. The
Brazilian economic success comes along,
differently from what happened in the past,
with social inclusion and reduction of social and
regional disparities.
The results coming from private and foreign direct
investment flows to emerging countries, which has
intensified since 2004, are shown on world GDP
statistics. Brazil reached the average of 4,5% in
economy growth from 2007 to 2010, even
considering the sensitive investment flow
reduction faced in 2009.
When the crisis occurred, Federal Government
promptly acted. The measures approved were
quite different from traditional recipe used by the
country in past experiences. The Government
implemented a series of counter-cyclical
fiscal and monetary measures in order to
stimulate the economy, reversing private
sector expectations and reestablishing overall
confidence.
Brazil was one of the last countries to suffer
the crisis effects and one of the first to recover
from it.
In 2010, Brazil realized an extraordinary
structure investment increasing, which will
impact positively on the continuous growth
of the next periods.
Economy Forecast For the coming years, it is expected large
investments in infrastructure, such as
construction, telecommunications, sanitation
and oil exploration and refining. The
Brazilian Government considers the
expansion of infrastructure investment as a
fundamental condition for sustainable
development.
Thus, it has launched the Growth
Acceleration Program (PAC), which invested
more than R$ 500 billion between 2007 and 2010 in
transportation, energy, sanitation, housing and water
resources sectors.
The PAC-2, initiated in 2011, will continue to boost
investment in order to reach 24% of GDP by 2014.
The government encourages investments by offering
incentives for all regions and segments, providing a
balanced growth for the 190 million inhabitants.
Macroeconomic Forecast 2011 - 2016
2009 2010 2011* 2012* 2013* 2014* 2015* 2016*
GDP % -0,2 7,6 4,3 4,7 4,8 5,2 4,2 4,5
Nominal rate (Selic) %
8,8 10,8 12,5 11,3 10,3 9,8 9,0 8,5
CPI (IPCA) % 4,3 5,9 6,3 4,5 4,5 4,5 4,3 4,0
Unemployment rate %
8,1 6,7 6,4 6,1 6,1 5,9 5,7 5,7
FX – Year end (R$ / US$) 1,75 1,70 1,60 1,70 1,74 1,76 1,81 1,84
Exports (US$ Bn)
154,1 196,6 257,4 300,0 328,4 352,5 384,0 416,5
Imports (US$ Bn)
130,3 179,8 233,9 279,5 302,3 329,9 360,4 392,6
Source: Banco Central
*Banco Brasdesco
10 important cities that push the economy in Brazil
city population ( millions )
1 Porto Alegre 1,4 Two Mercosul countries, Argentina and Uruguay, border this attractive city.
2 Curitiba 1,7 “Curitiba is the best place to live in Brazil” Reader’s Digest
3 Belo Horizonte 2,3 A mixture of contemporary and classical architecture surrounded by mountains.
4 São Paulo 11,2 Business center of Latin America and also known for its diversity culture.
5 Rio de Janeiro 6.3 A global city and an attractive, wonderful place to live work and invest.
6 Brasilia 2,0 The capital of Brazil and a city of striking contemporary appearance
7 Salvador 2,6 Brazil's capital of happiness due to its easygoing population
8 Recife 1,5 The major port on the Atlantic Ocean and it is known as the “Brazilian Venice”
9 Fortaleza 2,4 In this beautiful city, the economy arises from its diversified commerce and tourism
10 Manaus 1,7 A free economic zone, with interesting tax incentives that attracts several companies
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Services
How can ORESUND help your company to succeed in Brazilian business growth?
The support service during the Start-Up process
of foreign companies in Brazil, is one of the
special projects developed by ORESUND and
selected partners.
Since the Government is being committed with
several accomplishments internally and
externally, several changes have been made in
order to provide sustainable and assertive rules.
This means that Tax legislation has been
changing continuously and can motivate from
the improvement perspective, but can “afraid”
some investors who are interested in increasing
their companies’ profits by exploring the
Brazilian Market.
The Start-Up process is based on strategic plan
developed together with the company
headquarters and a business strategic group,
which will contain all the strategic goals
expected by the company, a real schedule
and comprehensive rules.
Since our project group is create based on
company needs, every single member is
selected according to requirements defined
for the specific role. Which means that, for
each process phase of the project, the
participants will be aggregating value.
The figure below demonstrates the three
different phases of a Start-Up project of a
market company, which expectation is to
enable the staff to totally manage the
business by themselves in the third moment
of the project. It is as typical market
company that will consider the production
plant on a second phase.
This process ensures that the company will
be settled down following the local
legislation and all activities areas will be
created, prepared, trained and managed
according to the company business rules
and strategies. Subsequently, ORESUND
can keep the services support according to
the company needs.
Management Support
Company ORESUND
Marketing
Legal
StaffLogistic
Company
Structure
ORESUND
To be confident and offer services with quality
and efficiency, ORESUND counts on selected
partners, which will contribute with their
expertise in each activity defined as below.
The full coordination of this integration is
made by ORESUND together with the
Company Start-Up.
Services provided and coordinated by ORESUND
and partnerships during Start-Up process
Strategy &
Compliance Legal & Tax
Marketing
& Publicity
Administration
& Finance
Accounting
&
Controlling
Supply
Chain HR
Business Plan
Strategy
Schedule
Investment
Survey
Benchmarking
BSC
Business Process
Procedures
Audit
Legal
Corporate Law
Commercial Law
Tax Law
Labor Law
Contract
Management
Tax legislation
monitoring
Radar
Market
Competitors
Customers
Relationship
Sales Team
Performance
Product &
Branding
Communication
Promotion
Campaigns
Fairs/Exposition
Office
Settling Up
Gen. admin.
IT solutions and
management
Banking
Cash
Management
Credit & Risk
Management
Financing
Daily Routine
Book Closing
Risk
Management
Reporting
CRM
Sourcing
Purchasing
Import
Export
Logistics
Storage
Recruitment and
selection
Compensation
and benefits
Industrial
relations and
personnel
Health and
safety
Training and
development
Internal
communication
What are the benefits for
the Company Start-up?
• Keep focus on business strategies
• Speed up the start-up process
• Mitigate risks
• Delegate administrative and operational activities smoothly and assertively
Contact:
Adriana Gurgel
F. 55 11 7867 4866
55 11 3876 8886
São Paulo – Brazil
www.oresund.com.br