Norstahl presentation

Norstahl Ratings Services

Selim Stahl COO

© Norstahl Ltc. All rights reserved. 2

Norstahl is the first agency to

deliver REAL TIME ratings of

Executives

What / How / Why Norstahl?

© Norstahl Ltc. All rights reserved.

Who would you hire as your next CEO ? Jeff or John?

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The problem Norstahl solves


• Thanks to an in-house mathematic algorithm, Norstahl

delivers a REAL TIME rating of any CEO based on:

1. A performance function P(t) which can be customized

2. An economics function E(t) which can be customized

3. the former CEO’s heritage influence

• Real Time ratings of CEOs and trends can be used by CEOs,

shareholders, investors, the board or regulators

Norstahl ExeRatings: Real Time ratings of Executives


Norstahl’s ExeRatings demonstration


Norstahl Real Time Ratings of Finance Ministers

When P(t) is related to public debt Exeratings can be applied to Finance Ministers


Market Size

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- The Rating business is a multi $billion one

- Growth: need of an independent Rating agency and CEO

succession planning tools

- Rating Gross Margin can be greater than 50 %

Ex: World 63000 x $150/month = $113.4 Million/yr revenues

"66 % of US CEOs have no successor in mind. 42 % of them plan to leave their company

within 5 years" (Source: PwC)

"Mr Buffett’s money-making skills have long engendered a trust me approach to his

succession. The market is now fed up with the trust me approach, and is no longer giving

Mr Buffett the benefit of the doubt" (Source: FT)

In October 2009, the SEC effectively removed the ordinary business exclusion defense

used by companies reluctant to disclose their CEO succession process to shareholders


Norstahl ExeRatings: 3 ways to make money

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1. "issuer-pays" business model in which most of the

revenue comes from fees paid by the CEOs themselves.

Most ratings are provided to the public for free.

ExeRatings subscription: $150/month

2. Advanced features and API are NOT free: $5000/month

3. Consulting Reports Ex:”Big Oil: IOCs vs NOCs and CEOs

management patterns” $15000/unit


Norstahl proprietary Tech / Expertise

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• Norstahl has developped a proprietary algorithm for

calculating CEO ratings in Real Time

• Our secret sauce:

- Integral Calculus

- Affine transformation

- Real Time Data Mining


Competition

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None is Real Time & Independent, none gives

trends, none is usable by CEOs, shareholders,

boards or regulators

KPI from CRM


Marketing plan

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• Online:

- Partner with notable financial data providers: Bloomberg, CNBC, Yahoo

Finance, Google Finance…

- Integration with LinkedIn, Glassdoor…

• Offline:

- Target CEOs who cares: from silicon valley (track record matters), from

China, Taiwan, Hong Kong, Macau, Korea, Japan, Vietnam and

Singapore (Confucianism)

- Target media which core business is finance: FT, WST, Asahi Shimbum

(ex: monthly report/ranking of Executives and political leaders ratings).


Team completeness and potential

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- 1 Senior Risk Management Specialist

- 1 IT System Engineer

- 1 Senior Credit Analyst

- 1 Lawyer

- 1 Mathematics University Professor


Financing

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• Initial website with tool, formula and algorithm

developed debugged and fully stable. Most of the risky

R&D investment is done. The database is built.

• Seeking $500k-$1M Serie A round @ 5 Mill valuation

• Use of Proceeds / Product Roadmap / Goal

- $300k Hire 2 engineers, 1 marketing / sales

- $200k-$500k: marketing campaign and customers

acquisition


Oh and One More Thing…

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Did we mention that Norstahl is also providing

Real Time Credit Ratings ?


Norstahl Real Time Credit Rating

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THANK YOU

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Real Time Ratings, with confidence.

www.norstahl.com

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Economy & Finance

Norstahl presentation