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Björn Jefferys presentation at INJO4, Stanford University
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INJO4
INJO421 May 2007
Presentation
Presentation★Björn Jeffery
Presentation★Björn Jeffery
★ Internet Strategist at Good Old
Presentation★Björn Jeffery
★ Internet Strategist at Good Old
★Founder of two of Swedens larger blogs, Manolo.se and Discobelle.net
Presentation★Björn Jeffery
★ Internet Strategist at Good Old
★Founder of two of Swedens larger blogs, Manolo.se and Discobelle.net
★Previously at SVT, GP and Sydsvenskan
New Media Alchemy
New Media AlchemyTurning internet currency into gold
Key question
Key question
★How can you convert parts of your business into new streams of profit?
Profit streams
Profit streams★Advertising
Profit streams★Advertising
★Subscriptions
Profit streams★Advertising
★Subscriptions
★Sales
No visitors, no money
No visitors, no money
★The more the merrier, and the more loyal and active the better
The equation
The equation
Media
The equation
Media
Me
The equation
MediaCurrency
Me
The equation
MediaCurrency
Web site TrafficActivity
Me
The equation
MediaCurrency
Web site TrafficActivitySubscriptionsSales
Me
The equation
MediaCurrency
Web site TrafficActivity
RevenueAdvertisers
SubscriptionsSales
Me
Currency
CurrencyWhat to trade in the internet economy
8 types of currency
8 types of currency★Content
8 types of currency★Content
★Web site traffic
8 types of currency★Content
★Web site traffic
★Enhanced user experience
8 types of currency★Content
★Web site traffic
★Enhanced user experience
★ Identity
8 types of currency★Content
★Web site traffic
★Enhanced user experience
★ Identity
★Values
8 types of currency★Content
★Web site traffic
★Enhanced user experience
★ Identity
★Values
★Exposure
8 types of currency★Content
★Web site traffic
★Enhanced user experience
★ Identity
★Values
★Exposure
★Brand loyalty
...that was only 7?
...that was only 7?★Money!
1. Content
1. Content★Delivery: Content for consumption
1. Content★Delivery: Content for consumption
1. Content★Delivery: Content for consumption
★Barter: Content for traffic/content
1. Content★Delivery: Content for consumption
★Barter: Content for traffic/content
1. Content★Delivery: Content for consumption
★Barter: Content for traffic/content
★Subscription: Content for cash
1. Content★Delivery: Content for consumption
★Barter: Content for traffic/content
★Subscription: Content for cash
2. Traffic
2. Traffic★Barter: Traffic for traffic
2. Traffic★Barter: Traffic for traffic
3. Enhanced User Experience
3. Enhanced User Experience
★Actions that improve user experiences, and the entire site
3. Enhanced User Experience
★Actions that improve user experiences, and the entire site
4. Identity
4. Identity ★Possibilities for users to strengthen their
identities within a community
4. Identity ★Possibilities for users to strengthen their
identities within a community
4. Identity ★Possibilities for users to strengthen their
identities within a community
4. Identity ★Possibilities for users to strengthen their
identities within a community
5. Values
5. Values★Enabling people to support their values
and what they believe in
5. Values★Enabling people to support their values
and what they believe in
6. Exposure
6. Exposure★Exposure to the right people is worth a lot
6. Exposure★Exposure to the right people is worth a lot
7. Brand loyalty
7. Brand loyalty★People that love a brand will love it forever
- if it acknowledges them
7. Brand loyalty★People that love a brand will love it forever
- if it acknowledges them
8. Money
8. Money★Paying people tends to be a good
incentive for activity
8. Money★Paying people tends to be a good
incentive for activity
Finding the conversion rate
Finding the conversion rate
★The rate is different for every market - competition in all fields
Finding the conversion rate
★The rate is different for every market - competition in all fields
★Blue Ocean Strategy: where can you create a unique offer?
The key
The key★New Media profit is created:
The key★New Media profit is created:
★by offering your visitors the currency that costs you the least...
The key★New Media profit is created:
★by offering your visitors the currency that costs you the least...
★ ...and gives them the most
Thanks!
Keep in touch!
Keep in touch!★E-mail: [email protected]
★Blog: http://www.goodold.se/blog/trend/
★Skype: bjornjeffery
