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Nets Day 2015 Sirpa Nordlund

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Page 1: Nets Day 2015 Sirpa Nordlund

1

50 SHADES

OF PAY(N)

Mobey Forum / Sirpa nordlund

Page 2: Nets Day 2015 Sirpa Nordlund

2

Page 3: Nets Day 2015 Sirpa Nordlund

ParodyWiki.me

Page 4: Nets Day 2015 Sirpa Nordlund

Mobey Forum- Staying Ahead of the Curve

Mobey is global industry forum empowering banks and other financial institutions to lead in the future of financial services.

Focus typically 1-3 years ahead

We analyze business strategies and technologies

We identify commercial drivers and disruptors

The best sounding board for peer-to-peer brain storming

Member meetings 4 times a year: 3 in Europe, 1 in North America

Page 5: Nets Day 2015 Sirpa Nordlund

• HCE Strategies

• Led by Zaf Kazmi, CaixaBank and Kristian Sorensen, NETS

HCE Workgroup

• Services for corporates

• Led by Petra Bunschoten, ING

Mobile Corporate Workgroup

• How biometrics can be used in financial institutions

• Led by Philipp Le Pape from Morpho and Mario Maawad from CaixaBank

Biometrics and Security Workgroup

• How predictive analysis can change the financial app design, planning and usage

• Led by Amir Tabakovic, Post Finance

Predictive analysis in mobile finance

Mobey Forum Workgroups

Page 6: Nets Day 2015 Sirpa Nordlund

Moving from a 15 year change cycle to 12

months change cycle

Host Card Emulation: The biggest

paradigm shift in payments

ApplePay – SamsungPay

MicrosoftPay?

BankPay?

6

Page 7: Nets Day 2015 Sirpa Nordlund

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ApplePay & Passbook made NFC mass-market

85 percent of

smartphone owners see

the benefit of storing

mobile wallet content

on their phones.

Page 9: Nets Day 2015 Sirpa Nordlund

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New products

designed by us, but not necessarily for us

Page 10: Nets Day 2015 Sirpa Nordlund

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”MNO-Pay”

• UICC as SE

• NFC Payments

• MNO(s) as a

trusted

partner(s)

”OEM-Pay”

• ApplePay (Only

in US) NFC

• SamsungPay

with MST (Only

in US)

• SamsungPay

with SE’s

• Microsoft

support for HCE

• Others

following

”Issuer-Pay”

• On any chosen

technologies,

such as HCE

• Branded as

Issuer,

controlled by

Issuer, provided

by a trusted

tech provider

Other

• Google

• Amazon

• Facebook

• Start-ups

• Non-EMV

solutions

• ...

Page 11: Nets Day 2015 Sirpa Nordlund

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HCE - going strong in europe

OP Bank in Finland

Polish Banks

RaboBank in NL

Slovakia

French Banks

Italy

Bulgaria Fibank

Spain

Page 12: Nets Day 2015 Sirpa Nordlund

Financial institutions, especially banks

have an advantage of

rich purchase data and high reach channels

© 2014 Cardlytics.

12

Low

Reach

High

Reach

Digital

Users

# Purchase Transactions / Year

High Purchase DataLimited Purchase Data

1B+

millions

millions billions

Page 13: Nets Day 2015 Sirpa Nordlund

Purchase data and digital channels at scale

are the “holy grail” – offer fascinating

opportunities if used right

© 2014 Cardlytics

13

Low

Reach

High

Reach

Digital

Users

# Purchase Transactions / Year

High Purchase DataLimited Purchase Data

1B+

millions

millions billions

Page 14: Nets Day 2015 Sirpa Nordlund

Mobey Forum predicts:

50+% of Consumers will be mobile-Only for

financial services by 2020

* Excluding maybe ATM withdrawals

Page 15: Nets Day 2015 Sirpa Nordlund

Mobey Forum Predicts:

Mobile Will be the #1 Sales Channel for

financial industry by 2020

And not just a sales channel, but

The main vehicle for customer engagement

Page 16: Nets Day 2015 Sirpa Nordlund

Banks have a head start as the trusted

owner of transaction data

-20%

0%

20%

40%

60%

80%

How Well Firms

Safeguard Customer

Information

0%

20%

40%

60%

How Well Firms Use

Customer Information in

Customers' Best Interest

16Source: Alix Partners, Q4 2011 Research. Top Two box rating minus bottom box rating

Page 17: Nets Day 2015 Sirpa Nordlund

...but the data is used very little!

Customers

generate data

Bank analyzes

data

Analysis is used

for better

services

The use of the

data at the right

TIME with the

right TONE

Customer is

happy & uses

more services

Page 18: Nets Day 2015 Sirpa Nordlund

Product Design has proven to be a

challenge

18

TYPICAL BANK APP

Source: stuffthathappens by Eric Burke

Page 19: Nets Day 2015 Sirpa Nordlund

• NFC peer-to-peer

feature

• Merchants & HCE

pre-paid as an

opportunity

• Basic NFC reader

functionality

NFC is just at a beginning –

Some untapped ideas..

Page 20: Nets Day 2015 Sirpa Nordlund

Our Members include….

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Thank You!

Twitter.com/MobeyForum

twitter.com/senordlund

Mobey Forum