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Presented to:Prof. JAYANT BOSE
Internal Analysis: Assessing Strengths and Weaknesses
Strategic Management
INTRODUCTIONINTRODUCTION
Nestlé is aSwiss company,founded in 1866by Henri Nestle.
Brands of Nestle…
Did you know …
Nestlé markets its products in 130 countries across the world
Nestlé manufactures around 10000 different products and employs some 250000 people
Nestlé sells over a billion products everyday
People, products,brands
What makes Nestlé the world’s largest food
companyare the millions of
consumers across the globe who
put their trust in its products, bite after
bite, sip aftersip, day after day.
a subsidiary of Nestle S.A. of Switzerland
Incepted in 1962
manufactures a variety of food products such as infant food, milk products, beverages, prepared dishes & cooking aids, and chocolates & confectionary
Presently the world's largest and most diversified food company
Nestle India
Being the best in everything they touch & handle
VISION
Continuously excel to achieve and maintain leadership position in the chosen businesses; and delight all stakeholders by making economic value additions in all corporate functions
MISSION
A pool of qualified suppliers that understand and support Nestlé’s commitment to excellence.
A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers
Better quality goods and services at a lower price as a result of increased competition and an extended supply base
Access to new capabilities and innovations A competitive advantage as we seek government
contracts, and assurance that we are in compliance with the diversity expectations of our public sector contracts.
Competitive advantages
Major Competitors
AMUL
BRU
CADBURY
The Internal Assessment
Nestlé describes itself as a food, nutrition, health, and wellness company. Recently they created Nestlé Nutrition, a global business organization designed to strengthen the focus on their core nutrition business. They believe strengthening their leadership in this market is the key element of their corporate strategy.
In order to reinforce their competitive advantage in this area, Nestlé created Nestlé Nutrition as an autonomous global business unit within the organization, and charged it with the operational and profit and loss responsibility for the claim-based business of Infant Nutrition, HealthCare Nutrition, and Performance Nutrition.
The Corporate Wellness Unit was designed to integrate nutritional value-added in their food and beverage businesses. This unit is responsible for coordinating horizontal, cross-business projects that address current customer concerns as well as anticipating future consumer trends.
Nestlé’s competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestlé aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa and Latin America.
When operating in a developed market, Nestlé strives to grow and gain economies of scale through foreign direct investment in big companies.In the developing markets, Nestlé grows by manipulating ingredients or processing technology for local conditions, and employ the appropriate brand.
Another strategy that has been successful for Nestlé involves striking strategic partnerships with other large companies. In the early 1990s, Nestlé entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Cola’s worldwide bottling system and expertise in prepared beverages.
In Asia, Nestlé’s strategy hasbeen to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans.Nestlé’s strong cash flow and comfortable debt-equity ratio leave it with ample muscle for takeovers.
Marketing
Target Market Male and Female;
Have many brands and products to meat the taste of each
type of consumers.
Have high allocation of advertising budget for endorser
contract, TVC, print ads, and sponsorship activities.
Have top endorsers who have a good image in the soap
industry.
Distribution
Nestle has worldwide distribution line
Nestle has good distribution line to retailer
Nestle has new ordering system, named Futures Ordering
Program
strong support from its parent company the world’s largest processed food and
beverage company a presence in almost every country strong brands like Nescafe, Maggi and
Cerelac continuously introducing new products for
its Indian patrons on a frequent basis, thus expanding its product offerings
STRENGTHS
complex supply chain managementWEAKNESSES
Expansion- potential to expand to smaller towns and other geographies
Product offerings- The company has the option to expand its product folio by introducing more brands
Global hub- Cheaper manufacturing facility at India than in other parts of the world
OPPORTUNITIES
Competition- immense competition from the organised as well as the unorganised sectors
Changing consumer trends- increased consumer spendings on consumer durables resulting in lower spendings on FMCG products
Sectoral woes- Rising prices of raw materials and fuels, and inturn, increasing packaging and manufacturing costs
Special thanks from: NIKHIL MUNJAL(43) AMIT KUMAR GUPTA(08) RACHIT KHANNA(59) SHYAM TRIVEDI( )