Executive Summary

India's wealthy are relatively younger compared with their international counterparts, this demographic difference

presents an opportunity to create new product to address the needs of Y - generation investors and leverage new

technologies hence creating a demand for greater sophistication. The objective of this paper is to highlight the key trends

in wealth management industry, key challenges faced by wealth management firms and financial advisors, and how a

customer centric wealth management solution can help them address many of these challenges with mobility.

The wealth management industry is under transformation. In an effort to win back trust, attract new customers and retain

existing ones, firms are investing in new collaborative technologies that support their business model transformation from

transactions to interactions focused on client centricity. The current technology infrastructure in the wealth management

space poses a major obstacle to progress as the industry struggles to adapt to an increasingly challenging environment.

The paradigm shift of mobile technology is from "marginal" to "highly influential" as a factor

in wealth management relationships by providing the means to drive radical and positive change.

Wealth Management Objectives & Channel Preferences

Age Group Primary Objective

Preferred Primary

Channels Level of Service Technology Adoption

Below 30 Building Wealth Online Standard Service Expert

30-50 Accumulating Wealth Online + Personal Customized Services Proficient/Conversant

50+

Accumulating Wealth,

retirement planning

Almost entirely

personal Individual Services Conversant/ Beginner

60+

Protecting Wealth,

Succession planning Entirely Personal Individual Services Beginner

Source: Bain

The changing advisory landscape

Volatile financial markets have created an environment where consumers are more carefully evaluating their finances

and creating higher expectations for their advisors.

58% of advisors currently do not even access email on their mobile devices

64% of advisors will access email remotely within a year's time

85% of advisors are currently not able to access CRM on their mobile devices

35% will have a mobile connection sometime this year in order to stay in touch with all aspects of their client

relationships.

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My CRM

My CRM consist of the basic demography of the set of clients tagged with the WRM. Any client references can

also be tagged in the CRM for rewards. Scheduled and Un-scheduled appointments can be added to the

calendar for persistent follow-ups. Dashboard view consisting of account summary tagged under a client, a quick

view on one’s disposable income available for investment.

*Current A/c *De-mat & Trading A/c

*Savings A/c *FD

*Credit Cards *Loans etc

Trade Order Management (TOM)

The trading account linked to get alerts based on the stock performance in the client’s watch list

*Quote Search *Place Order/ Trade

*Quote Details *Order Details

Transaction Management

Provides detailed view of various transactions from all the accounts linked to the client

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Portfolio Management Services (PMS)

Various other investments other than stocks viz., Mutual Funds, Insurances, Fixed Deposits, SIPs, RDs

*Mutual Fund – Redemption *Mutual Fund - Purchase

*Mutual Fund – Switch Over *Insurance – Policy Renewal

*Insurance – Purchase (General & Life)

Financial Planning

An analysis is made based on the transactions made with the budgeted expense already fed during the

consultation.

*Budget Vs Actuals (Cash, debit & credit)

*Category wise Expense Analysis

Business Analytics & Reporting

Based on the investment and expense pattern made by the set of clients, an analytics can be fetched for an

individual client or a group of clients of an RM also providing hierarchical view from which the industry analysis

and product focus chart could be drawn.

Revenue & Incentive Management

A Wealth RM can calculate the total revenue generated against his target on the move as he gets an order

followed by his incentive. The ranking can also be provided for entire group of RMs to view their points on a

common connect.

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Conclusion

It is quite apparent from quoted sources and analysis done that the following trends are inescapable:

Mobility adoption trends will be on the upswing in the times to come

Mobile data usage growth points to mobile becoming the default point of access in around 3-5 years, if

not earlier

The fragmentation in the mobile OS space and customer choice of mobiles is here to stay and if at all,

poised to increase

Advisors need to be empowered with a mobile data, information, CRM and messaging solution that

works across mobile operating systems and devices

A solution that is “built” will either be highly capital expensive or not in a position to scale and evolve in

sync with the devices they are supposed to support

Making standalone applications will neither deliver the power (e.g. analytics) nor the scalability that a

middleware platform does

A middleware platform is ideally suited to cater to multiple operating systems, device form factors and

intricacies of rendering high quality streaming data and information to a wide range of users

At Market Simplified we are good in understanding the evolution in technology and managing FOSS Effect on the

Mobile OS Landscape. With ongoing R&D efforts aimed at making the platform more ‘open’, scalable and capable of

supporting new OS’ like Ubuntu, Tizen, Firefox OS, MeeGo, BB10, Jolla, Market Simplified’s mobile trading expertise

is ideally suited to be leveraged for empowering RIA of 2013 with a mobile solution that makes his office truly mobile.

Market Simplified specializes in simplifying mobile adoption for the financial industry, natively built across multiple mobile and tablet OS. Proven implementations includes Kotak Mahindra Bank, IIFL, The National Stock Exchange of India, Aditya Birla Money My Universe, Kotak Securities, Edelweiss, Evermore, OptionsXpress by Charles Schwab, Maybank Kim Eng, MB Trading, FXCM among others. Your transition to latest mobility trends pre and post mobile adoption is made seamless due to our focus & experience in BFSI domain. DISCLAIMER The information contained in this document represents the current view of MARKET SIMPLIFIED on the issues discussed as of the date of publication. The information was obtained from publicly available sources. This White Paper makes references to multiple third party sources of information. The IP and ownership of such data and information rests with the original source and Market Simplified makes no claim to the same. This White Paper is for informational purposes only. MARKET SIMPLIFIED MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT. No part of this report may be published or its contents disseminated to third parties without prior written permission.

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