What is Moola Magic?

A loyalty discount scheme for travellers in SA

What is Moola Magic?

A loyalty discount scheme for travellers in SA

What is Moola Magic?

A loyalty discount scheme for travellers in SA

Who's tending the herd

Toni – sales and admin Jacques – website and graphic design Sadia – copy and the Moola Magic newsletter

Everyone gets a cut of beef

Travellers Save Moola

Nguni Marketing 20% of all income

The TCD Trust 4% of profit

Everyone gets a cut of beef

BSA

96% of profit a means to keep travellers in BSA network tangible benefit to recruit new members a product to sell at international shows increased awareness of BSA amongst travellers

Everyone gets a cut of beef

Members

More cows grazing on their patch Advertising in the booklet and on the website Free packs to sell & cover the cost of membership Making more profit off Moola Magic sales A great tool for destination marketing

The TCD Trust Nguni Marketing

BSA

Members Travellers

What else we've achieved A good looking home grown product Launched at the WYSTC cocktail party Distribution of 1650 free Moola packs Sales of 2260 Moola packs

A monthly Moola Magic newsletter The Moola Magic website A viable company within one year

Placed ads in local & international publications

Moola Magic in the TNT magazine

in the UK

FinancialsIncome Cash on hand Incom e - expenses 8593.11

Advertis ing 54000.00 Stock on hand 3620 cards 72400.00Sales 56460.00

Accounts due not included in expenses 32092.00Total Income 110460.00 Nguni M arketing/Com m 22092.00

website 10000.00Expenses

Adm in Fees 12000.00Advertis ing Coast to Coast ad

Alternative Route ad 5500.00Bank Charges 868.17BSA Lolla Travel 349.00Com m iss ion 1275.00Design 7500.00Dis tribution Postage & Stationary

Flight & dis tribution 2211.70Legal Fees 5130.00Pre paid s im cards 3000.00Printing 58467.90Sundries 360.50Tour sales 1572.00Web Site 2712.50Wystc Application for WYSTC

Tax c learance WYSTC 920.12

Total Exp 101866.89

Future plans

Future plans

Increase local & international exposure

Attend travel shows alongside BSA

Increase sales

Make a huge profit

Assert Moola Magic as the best loyalty program for travellers in Southern Africa

Setbacks A loss for both Moola

Magic and the industry

Thanks

To all the fantastic discounters

To the top sellers