PRU LIFE UK

Established in 1996. Prulife UK is a subsidiary of Prudential plc, a United Kingdom-registered company.

Prulife Uk and Prudential plc are not affiliated with Prudential Financial, Inc.(US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc.

HISTORY

The serpent Ancient Symbol of Wisdom.

The Arrow Signifying strength and purpose. The Mirror

Seing the world and oneself as they really are.

Mission and Vision Statements

• We take the risk out of people’s lives.• We are the trusted leaders who listen and respond to the

financial needs of the Filipino people.

• We are committed to:• dealing honestly and fairly with our public;• exceeding customer expectation in services and products;• caring for the well-being and development of our people;• giving a fair return to our stakeholders; and• contributing to the development of the Filipino community.

Why invest in Life Insurance?

Why Pru life UK?

1996

Pru Life UK hit the PhP1-billion mark in terms of Annualized Premium Equivalent (APE), a

130% growth from 2006.

Pru Life UK was awarded as the fastest growing Prudential company in Asia by regional headquarters Prudential Corporation Asia (PCA).

2007 2010 2012

• It started its operations in the Philippines.• The Insurance Commission granted the Company an operating license in the Philippines.

Rank 2 in terms of total premium income based on the report issued by Insurance Commission

TimelineAfter only two years of operations, Pru Life UK was ranked among the top 10 life insurance companies in the Philippines in terms of First Year Premiums (FYP).

1998

PRODUCTSSpecifically how YOU WANT it.Precisely WHEN YOU WANT it.Particularly WHERE YOU WANT it.

Traditional VS. VariableINSURANCE

TRADITIONAL• INSURANCE ONLY.

VARIABLE Unit Linked

• INSURANCE PLUS INVESTMENT.

• PRULink Exact Protector• PRULink protection Plus• PRULink Assurance Account• PRULink Assurance Account Plus• PRULink Investor Account Plus • PRUMillionaire

Pru Life also Listen to even the Smallest

Voices

Balanced Scorecard

Learning and Growth PerspectiveObjectives Measures Target Initiatives

Reward system alignment

Incentive given to agent per number of new clients

Dependent on the set quota

Additional incentives

Increase number of agents

Increase of agents per year

10% additional increase from last years’ 30%

Aggressive recruitment strategy;

Improve extent of agent empowerment

Number of clients per agent a month

2 clients in 1 agent a month(at minimum)

Build your business;

training and coaching program for financial advancement

Internal Business Process Perspective

Objectives Measures Target Initiatives

Improve service to clients

Creating a website for policy update and balance inquiry.

Boost client confidence

Increase in premium income

Improvement of connections with clients

Customer satisfaction ratings and feedbacks

Very satisfied 8-10 and positive feedback

Exclusive bank partnership

Surveys

57%-67% inrease in premium income

number of complaints 70% decrease

in complaints

Customer PerspectiveObjectives Measures Target Initiatives

Client Acquisition

Number of new Policyholders

From 5 out of 10 to 7 out of 10

Application of learning from trainings

Extra level of protection coverage.

Number of policy holder availing riders.

Make aggressive campaigns.

Increase client participation

Percentage of client participation

100% client participation

Monthly raffle draw

7 Out of 10 will avail the rider

Financial PerspectiveObjectives Measures Target Initiatives

Expand growth opportunities

Growth Rate 57% to 67%

Increase premium income

Percentage of revenue from new sources

Develop new markets

Expansion

57%

109%

35%

Atleast 5% of the total premium income.

Sunlife19%

PRULIFE UK15%

Philamlife14%

Philippine AXA12%

BPI Philam11%

Insular life9%

Manulife7%

Sunlife Grepa

6%

Manulife Chinabank4% PNB Life

4%

Premium income

LIFE INSURANCE IS AT ITS BEST WHEN YOU ARE AT YOUR WORST.